Placement of key words in URL
-
I notice that the MOZ Page Grader considers "/keyword1/keyword2-keyword3" in a URL string to be less effective than "/keyword1-keyword2-keyword3". Is this correct from Google's perspective?
If I am trying to maximise my SEO for the page title "Business building tips", for example, does Google think my URL is more relevant if it's in the form:
1. www.website.com/business-building-tips
2. www.website.com/business/building-tips or
3. www.website.com/business/business-building-tipsMy instinct tells me 3 is more powerful, but logic tells me if I have a whole section devoted to "business" and one of those pages is "business building tips" then 2 should work just as well, possibly better?
-
Maybe the real question is why On-Page Grader is so limited in its ability to assess URLs, page titles, etc. I don't believe the tool behaves at all like Google in its assessment of content, so I wonder about using it at all. What do others use?
-
URL best practices aside, know that the On-Page Grader only recognizes a tracked keyword when it appears exactly as it was entered into your Moz campaign. It's not actually any sort of commentary on what Google considers more effective from a URL structure standpoint.
Personally, I would also choose variant 2.
-
I would chose variant 2. Less for an omnious Ranking Boost and more for segmentation of the site. With a subdirectory like /business/ you can analyse the behaviour in that content/business section much better than if you just put everything in a "no-subdirectory url".
No subdirectories are, imo, only useful if you have no clear sections or topics - or a single one defined by the domain.
As Marcus Miller mentioned, this has the added benefit of making sense in a vacuum. At least in my opinion.
Nico
-
Marcus has given you some good pointers there and while there does appear to be a small benefit in putting your keywords into a URL, it isn't something I would change just to do so.
In terms of how should a URL look, it depends on what makes the most sense for the products / pages. If you have a shop, then you might want to break it down to categories and products - if not, then a flat structure will probably work better.
Keep is straightforward, informative but never stuff it for the sake of trying. Shorter URL's are better where you can, but don't aim for a short one if it misses the point.
-Andy
-
Totally agree witb Marcus, since I also believe that is still a ranking factor, maybe even higher than the 1% mentioned above, especially for low ranking keywords!
The 1st structure would be my way of doing things and this is how I teach other to do, rather than using subfolders.
But is also good to remember the user (who may prefer shorter URL since a study showed he may feel safer). I like in this cases to use the phrase Matt Cutts said few years back: "More is not better any more"
-
Hey
I believe Matt Cutts once said that keywords in a URL help a "little bit" (1). That was like back in 2009 though so whether that is still a direct factor in the algorithm who knows. If so it would only be a 1% thing.
Looking at your three options I would be staggered if there was any ranking difference between the three of them. Personally I like #1 best if you have no specific business section on the site and #2 if you do have a business section with other articles on the site. #3 looks a bit spammy and over long (for SEO's sake only).
Ultimately though this is the wrong way to look at things - you need to look at things the way Google wants us to look at things and do what is best for your user. You want a URL that clearly indicates what the page is about and that would look good pasted into a blog post or forum or some such. You want a URL that looks the part in
You then want to make sure that everything else is helping clearly illustrate what this page is about:
- URL (our entry point)
- Page Title
- Internal Navigation / Anchors
- Breadcrumb if used
- H1 tags
- Page content
- Domain level keyword content
- External links if relevant / possible / quality etc
This is just such a tiny thing overall that I really would not sweat it - do what is right for your users and what makes most sense and the SEO aspects will take care of themselves.
Hope that helps
MarcusReferences
1. http://searchengineland.com/googles-matt-cutts-on-keywords-in-the-url-16976
-
What prompted my question is that sometimes the MOZ page grader discounts our URL for not having keywords in it even though the keywords are one step back in the path (as in example 2 above).
-
Hi Tony,
First of all keyword in URL doesn't helps in ranking boost so don't worry about that . I would suggest you to go with first option.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone know the benefit of URLs being in the target language?
For example, a page targeting the spanish language, does it make a difference if the URL is site.com/i-don't-speak-spanish vs site.com/no-habla-espanol
On-Page Optimization | | LennyO0 -
Proper URL Structure. Feedback on Vendors Recommendation
Urgent! We're doing a site redesign and our vendor recommended new url structure as follows: website.com/folder/word1word2word3. Our current structure is website.com/word1-word2 They said that from SEO perspective, it doesn't make a difference if there are dashes between words or not and Google can read either URL. Is that true? I need experts to weigh on the above, as well as SEO implications if we were to implement their suggestion.
On-Page Optimization | | bluejay78780 -
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0 -
Url permalink structure question!
Hello! I just read the "15 SEO Best Practices for Structuring URLs" but I have still a question: My A version bellow "20 accessoires" has no meaning in french. If I add "voyage" (version B), then is it considered as spammy? I mean the "voyage" keyword repetition? A) http://www.lytchee.com/preparer-son-voyage/20-accessoires/ B) http://www.lytchee.com/preparer-son-voyage/20-accessoires-voyage Thanks for advices! Sylvain
On-Page Optimization | | lytcheetv0 -
Optimal URL structure for location-specific pages
I'm in the middle of revamping a website for a restaurant that has multiple locations and am trying to decide what the best URL/internal link structure would be. Right now, each restaurant has a single location page, but we are going to add additional pages for catering. Sitewide-linked pages exist for /catering and /locationname. The way I see it, we have two basic options: Option #1: Catering page - /locationname/catering/ Option #2: Catering page - /catering/locationname/ In both cases, there would be links from the /locationname an /catering pages to the location-specific catering pages. Is either option preferable to the other?
On-Page Optimization | | mblair0 -
In counting words for a "long article," do comments count in the word count?
As Moz and others have proven, long articles help ranking, linking and sharing. My question is, do the comments at the end of an article count in the word count as Google counts it.
On-Page Optimization | | bizzer0 -
URL extensions naming
I have always wrote URL extensions as www.mysite.com/two_words.html .... when I need to separate two words, I use _ as the separator ... I am a first time SEO Moz user ... I While looking around the tools on SEO Moz, I happened to stumble across the on-page analysis. A great tool indeed, rather worryingly though, one issue it flagged to me was my URL extension "Characters which are less commonly used in URLs may cause problems with accessibility, interpretation and ranking in search engines. It is considered a best practice to stick to standard URL structures to avoid potential problems." Can someone advice me if this really is a problem, its just not this project, its tons of sites I have already developed that I am also worried about ... I always write file extensions with more than one word using _ to separate the words. How should I write the extension, I am almost embarrassed to ask this question ... Surely, even Google's algorithms are not smart enough to decipher two words without some some sort of spacing .... Regards J
On-Page Optimization | | Johnny4B0 -
Follow up on "Canonical Tag Placement - Every Page?"
But if it is like Pete said, I don't understand why e.g. SEO Moz has a Canonical Tag on this Page http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps Which leads to the exact same page!? What is the benefit of doing so? Regards
On-Page Optimization | | Here4You0