6 months Later - 0 Domain Authority/Page Authority and losing Rankings

[csworkwear]

Hi Moz,

Sorry if this comes across as a "Do My Job For Me" type of post but we are an E-Commerce store that have been live since January but have not seen any increase in performance on our site and over the past month, have even seen our rankings decrease.

We have 1300 products on site and about 1500 pages in total.

1. As for on-site optimization, we have got 2 reviews and follow up reviews with a highly reputable reviewer from People Per Hour and solved any issues she has found.

2. Updated the Meta Data for products and Alt Descriptions for images focusing on the keywords we wish to rank for. We post weekly blogposts linking back to our products.

3. Social Media Campaigns with regular campaigns on FaceBook, Pinterest, Google+ and Twitter.

4. Attempted to build FOLLOW backlinks to articles relating to products on our site. We have also considered purchasing backlinks to improve our situation as we have yet to see any of these pages be crawled by Google over a month later.

I have read a guides on Moz and other sites on how to improve our authority and improve rankings but none have offered much by way of practical solution.

My question being, is this just a matter of patience or should I be worried/improving anything given we have 0 Domain Authority and Page Authority on all pages?

Thanking you in advance,

SEO Novice.

[Nayotanguyen]

You have 1300 products and about 1500 pages with 6 months. How about traffic of your site? How about your content? How about backlinks? Did you submit link to Google? Did you use data migration and change SEO URL? If everything is good, it cannot DA, PA equip zero.

[Chris_Hickman]

It sounds like you are doing everything right

Is the site mobile friendly?

Is your content, fresh, relevant and helpful? Make sure your content is adding value, not just creating content to create content.

My suggestions would be to continue focusing on back links, I would suggest staying away from paid links. As mentioned above, create some compelling content people want to read. Use tools like Ahref's content explorer, BuzzSumo, Moz's Fresh Web Explorer to get an idea what people are reading. Once you create these pieces of content, get it in front of people. Show it to people writing similar articles. Get them to link to it. Syndicate that content!

I hope this helps, if you would like PM your URL and I can look into some other suggestions.

Nick

Adficient.com

[Andy.Drinkwater]

We have also considered purchasing backlinks to improve our situation.

Please don't do this - that will never improve your situation.

-Andy

[Andy.Drinkwater]

HI,

Would you like to PM me this over as well? Got something that might be of interest

-Andy

[ThomasHarvey]

Absolutely

[csworkwear]

Hi Thomas,

I would greatly appreciate it. Can I pm you?

Thanks!

[ThomasHarvey]

Are you able to post the domain here? I'd be happy to take quick look around it for you.