YouTube Videos on SERPS

[poliedric]

Hi there,

One of my clients is asking why there's this big SEO result when https://www.google.es/search?q=botemania+youtube&oq=botemani&aqs=chrome.0.69i59j0j69i61j69i57j0l2.1149j0j4&sourceid=chrome&ie=UTF-8.

What kind of search results are thos with this big video first result? Any tips how to achieve this? Something related with the views, video description?. I tested a few other similar queries, even big brands included in the search query and this kind of SEO result does not show up. Any help would be appreciated, thanks!

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[BlueCorona]

No problem, if you have any other questions about getting YouTube videos to rank let me know! I would love to help.

[poliedric]

Your blog looks like a good resource for the YouTube topic. Thanks.

[BlueCorona]

Hi Poliedric!

Just like optimizing your client's website is important if you want to rank in the organic listings, you can also optimize YouTube videos for SEO. Researching searched keywords should be one of the first steps you take when deciding on what the content of your video should be or at the very least, what the title should read. Similar to a website landing page, you want to optimize your YouTube

• Video description
• Title
• Tags

By filling out this information with targeted keywords and information that search crawlers may deem as helpful, you're improving your odds of ranking on Google. Blogging used to be an easy way to get more rankings, traffic, and leads. But now that everyone’s doing it, the search engine results page is getting competitive. Admittedly, videos (that are made by a professional), are a bit harder to produce. This means that **search engine result real estate for videos is a little less competitive. **

Embedding your video on your website can also increase it's chances of ranking. But that's not all, you should also allow others to embed your video onto their site as well. This will not only promote your brand, but also increase your potential for more inbound links to your website! You should also create keyword rich content for related landing pages. Landing pages with video are 50% more likely to rank than plain text—they also have a 41% higher click through rate!

We talk a bit about getting YouTube videos to rank on our blog so give it a read and let me know if you have any more questions! Hope this helped!