YouTube Videos on SERPS
-
Hi there,
One of my clients is asking why there's this big SEO result when https://www.google.es/search?q=botemania+youtube&oq=botemani&aqs=chrome.0.69i59j0j69i61j69i57j0l2.1149j0j4&sourceid=chrome&ie=UTF-8.
What kind of search results are thos with this big video first result? Any tips how to achieve this? Something related with the views, video description?. I tested a few other similar queries, even big brands included in the search query and this kind of SEO result does not show up. Any help would be appreciated, thanks!
-
No problem, if you have any other questions about getting YouTube videos to rank let me know! I would love to help.
-
Your blog looks like a good resource for the YouTube topic. Thanks.
-
Hi Poliedric!
Just like optimizing your client's website is important if you want to rank in the organic listings, you can also optimize YouTube videos for SEO. Researching searched keywords should be one of the first steps you take when deciding on what the content of your video should be or at the very least, what the title should read. Similar to a website landing page, you want to optimize your YouTube
- Video description
- Title
- Tags
By filling out this information with targeted keywords and information that search crawlers may deem as helpful, you're improving your odds of ranking on Google. Blogging used to be an easy way to get more rankings, traffic, and leads. But now that everyone’s doing it, the search engine results page is getting competitive. Admittedly, videos (that are made by a professional), are a bit harder to produce. This means that **search engine result real estate for videos is a little less competitive. **
Embedding your video on your website can also increase it's chances of ranking. But that's not all, you should also allow others to embed your video onto their site as well. This will not only promote your brand, but also increase your potential for more inbound links to your website! You should also create keyword rich content for related landing pages. Landing pages with video are 50% more likely to rank than plain text—they also have a 41% higher click through rate!
We talk a bit about getting YouTube videos to rank on our blog so give it a read and let me know if you have any more questions! Hope this helped!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
Video Marketing - Who will host them
Hey guys, I'd like to get going with video marketing and our product best matched with video. I have these things that I am not sure on what direction to take... 1. We have youtube, vimeo and our website. *What goes to what? Or vimeo embedded in website and youtube as is? *A video transcription should be done in the website to help search engines right? *Isnt it duplicate if its in youtube and another one embedded in the site from vimeo? Your thoughts and rationale will be greatly appreciated! Thanks! Jac
Image & Video Optimization | | jacreyes0 -
Site videos and rich snippets - where to place video
Hi all, we have product videos that we are putting on our (new) site. The video thumbnail for a product is displayed along with image thumbnails on the product details page i.e. see here: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/nextbase-sdv48ac/ Click on the video thumbnail and a lightbox pop up window displays the movie. We would like to markup the videos with rich snippet markup. Is this possible with the videos setup in this way (i.e. video displayed in Lightbox) or would we need to embed the video in the product description text on this page (rather than thumbnail with Lightbox popup as it is at the moment) so that we stood a chance of getting a rich snippet on Google SERPs for our product detail pages? Thanks for any help.
Image & Video Optimization | | jasef0 -
How can I make embedded YouTube videos point to my domain in the search results?
We've recently moved to using YouTube for embedded videos on our site. We have a number of videos that are embedded and then a larger number of videos which are part of our YouTube channel. I've been reading recently that it's possible to get Google to list embedded video links pointing to your site rather than to YouTube itself. I am interesting in driving traffic directly from the search results to our pages rather than via YouTube. Could somebody provide a basic step by step guide on how to do this please? Or is this something that is not possible? I've been doing a lot of research online but, sadly, can't work out how to do this.
Image & Video Optimization | | RG_SEO1 -
Videos not displaying within YouTube search results (query starting with '@' symbol)
We recently uploaded a video to YouTube (http://www.youtube.com/watch?v=ah0CgZ22NNU) only to realize that it wasn't being displayed within YouTube's internal search results when searched for by the brand name. Our partner's brand name is @WashULaw. If you were to search for @WashULaw on YouTube, you'll notice it returns a 'No Search Results' page (http://screencast.com/t/ZP3SGM5sr). However, when you search for keywords without the @ symbol (i.e. washulaw, wash u law, etc) within YouTube, our video is discovered. However, if you enter the @ symbol within their search bar and choose one of the auto-suggest keywords, you'll notice the query returns video matches (http://screencast.com/t/wkghMhRY). Looking at the view counts of these videos, they appear to be over 100K each. Our video has been indexed by YouTube (http://screencast.com/t/6xV3kW2DHQ6R) and Google (http://screencast.com/t/r4jloA0BpPf). We've even added @WashuLaw as a tag. My question, does anyone have an idea as to why our video isn't displaying when someone searches for our brand @WashULaw with the @ symbol within YouTube's search? ZP3SGM5sr
Image & Video Optimization | | 2uinc0 -
301 redirect .com to .co.uk to improve position in UK serps
I've set up a new campaign for a website specifically targetting a service offered in a specific UK city. It's on a .com domain, and we've managed to get a few powerful links and while its only been going for a few weeks it's starting to get decent rankings in Google.com but is nowhere to be seen in Google.co.uk. It's getting good traffic but not traffic that converts probably because it's targeted to the UK and most visitors are from the US. I've just set up Google places, changed geo targeting to the UK, I've moved over to a UK host and we're targetting UK sites for links. I think while things are still at an early stage it would be a good idea to move everything that's on the .com over to the .co.uk with a 301 redirect and send all new links over to the .co.uk. What do you guys think? Is this a good idea? Thanks
Image & Video Optimization | | sandanista0 -
Video SEO: Videos in Multiple Sources
Frist time question, so excited! 🙂 We are hosting videos on Wistia for a new series we're calling Tatango University - Very similar to Whiteboard Fridays as you can tell - thanks Rand for the idea. My question, should we also be uploading the videos to YouTube or will this somehow we looked at as duplicate content or video spamming? Also, if we host them on YouTube will they always come up before our videos on our own site, therefore driving all the traffic to YouTube? Any advice would be greatly appreciated!
Image & Video Optimization | | Tatango0 -
Youtube Social Blog - how to set this up?
I noticed that some sites have a specific section on Youtube, under the structure youtube.com/social/blog, which contains backlinks to the site. For example, this Twilight blog: http://www.youtube.com/social/blog/twilightish I've had trouble finding out information about this. Is this auto-generated by Youtube, or can someone set this up?
Image & Video Optimization | | EricPacifico0