AdWords Device-Level Bid Adjustments for Tablet not working for me
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Yesterday Wordstream announced that AdWords rolled out device-level bid adjustments for tablet for everyone, but when I go into my campaign settings, it's the way it's always been, with no ability to adjust for tablet. I'm wondering if anyone else is experiencing this, or is there perhaps some kind of setting I have to turn on?
http://www.wordstream.com/blog/ws/2016/07/26/device-level-bid-adjustments
I am so excited about this change, seeing as our cost-per-conversion on tablets is always twice what it is on desktop, and not having control over it was maddening.
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Yeah, expanded text ads are out. I jumped on those the very same day.
Anyway, good to see I'm not the only one with the problem and that Wordstream probably jumped the gun.
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I'm not seeing the change either, even after creating a new test campaign. If I had to guess, Wordstream either jumped the gun or this is a phased rollout on Google's part. Maybe just keep checking back or reach out to Google support to see if they can enable it for your account? If you have a Google account manager, they may be a great resource for this too! I totally get the frustration of not being able to adjust bids for tablet. Exciting that we can finally do that.
On a related note, I can confirm that expanded text ads should be rolled out (at least I saw it in Moz's account), which is one of the major changes Google announced earlier this year:
https://support.google.com/adwords/answer/7056544
Sorry I couldn't be of more help, but I hope knowing that you're not alone is at least a comfort!
Phu
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RewriteEngine on #RewriteCond %{HTTP_HOST} ^beta|livescore.mysite.com [NC]
#RewriteRule ^(.) - [L]
RewriteCond %{HTTP_HOST} !^www.mysite.com [NC]
RewriteRule ^(.)$ http://www.%{HTTP_HOST}/$1 [R=301,L] RewriteRule ^(R|S)-$ / [R=301,L] RewriteRule ^index.php/(.*)$ / [R=301,L] #group/category/country/region/city/area - redirect error pages
RewriteRule ^(buy|rent)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,()-]+)/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,_-]+)/sort(-)?$ /$1/$2/$3/$4/$5/$6 [R=301,L] #group/category/country/region/city - redirect error pages
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RewriteRule ^(lease|buy)/commercial-properties/([a-zA-Z0-9,-]+)/([a-zA-Z0-9,-]+)/sort(-)?$ /$1/commercial-properties/$2/$3 [R=301,L] #/category/country/region/city/area - redirect error pages
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RewriteRule ^for-rent-in-makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
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RewriteRule ^apartment-for-sale-in-manila(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^serviced-apartments-ho-chi-minh-for-rent(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
RewriteRule ^residential-housing-bangkok(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
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RewriteRule ^rent/office-spaces/philippines/national-capital-region/makati(/sort-([a-z0-9-]+))?((/)([0-9]+))?$ index.php?cmd=seoModule&sort=$2&page=$5 [L]
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RewriteRule ^apartment-for-rent-in-hcmc$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
RewriteRule ^apartment-for-rent-in-saigon$ /rent/apartments/vietnam/south/ho-chi-minh-city [R=301,L]
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RewriteRule ^real-estate-listings$ /residential-properties [R=301,L]
RewriteRule ^houses-for-sale$ /residential-properties [R=301,L]
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RewriteRule ^commercial-properties/$ /commercial-properties [L,R=301]
RewriteRule ^commercial-properties((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=2&page=$3 [L]
RewriteRule ^short-term-rentals/$ /short-term-rentals [L,R=301]
RewriteRule ^short-term-rentals((/)([0-9]+))?$ index.php?cmd=divisionsRoot&mainDivision=1&str=1&page=$3 [L]
RewriteRule ^buy/$ /buy [L,R=301]
RewriteRule ^buy((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=2&page=$3 [L]
RewriteRule ^rent/$ /rent [L,R=301]
RewriteRule ^rent((/)([0-9]+))?$ index.php?cmd=divisionsRoot&group=1&page=$3 [L] #--
#str/COUNTRY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&sort=$2&page=$5 [L] #str/COUNTRY/REGION/CITY/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&sort=$4&page=$7 [L] #str/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&sort=$5&page=$8 [L] #str/COUNTRY/REGION/CITY/AREA
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&str=1&page=$7 [L] #str/COUNTRY/REGION/CITY
RewriteRule ^short-term-rentals/([a-z_-]+)/([a-z_-]+)/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&str=1&page=$6 [L] #str/COUNTRY
RewriteRule ^short-term-rentals/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&str=1&page=$4 [L]
#-- #--
#buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&sort=$5&group=2&page=$8 [L] #buy|rent/residential|commercial/COUNTRY/SORT
RewriteRule ^rent/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&sort=$2&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&sort=$2&group=2&page=$5 [L] #buy|rent/residential|commercial/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=1&page=$7 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1®ion=$2&city=$3&area=$4&group=2&page=$7 [L] #buy|rent/residential|commercial/COUNTRY
RewriteRule ^rent/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/residential-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$1&group=2&page=$4 [L]
RewriteRule ^lease/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/commercial-properties/([a-z_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$1&group=2&page=$4 [L] #--
#buy|rent/residential|commercial/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=1&page=$8 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([a-z,()0-9_-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2®ion=$3&city=$4&area=$5&category=$1&group=2&page=$8 [L] #-CITY
#-REGION #buy|rent/residential|commercial/CATEGORY/COUNTRY
RewriteRule ^rent/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/residential-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=1&country=$2&category=$1&group=2&page=$5 [L]
RewriteRule ^lease/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=1&page=$5 [L]
RewriteRule ^buy/commercial-properties/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&mainDivision=2&country=$2&category=$1&group=2&page=$5 [L]
#-- #--
#rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&sort=$6&page=$9 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&sort=$5&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY/AREA
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/|/1)$ /rent/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),.-]+)/$ /buy/$1/$2/$3/$4/$5 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/(([a-z(),.-]+)(-[0-9]+)?)(/([\d]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$9&etc=test2 [L]
#RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()'-]+)/([a-z()-]+)/([0-9a-z(),._-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&area=$5&category=$1&page=$8 [L] #rent|buy/CATEGORY/COUNTRY/REGION/CITY
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /rent/$1/$2/$3/$4 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2®ion=$3&city=$4&category=$1&page=$7 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)/$ /buy/$1/$2/$3/$4 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/([a-z()-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2®ion=$3&city=$4&category=$1&page=$7&etc=TEST [L] #-REGION #rent|buy/CATEGORY/COUNTRY/SORT
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&sort=$3&page=$6 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/sort-([a-z0-9-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&sort=$3&page=$6 [L] #rent|buy/CATEGORY/COUNTRY/
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)/$ /rent/$1/$2 [R=301,L]
RewriteRule ^rent/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=1&country=$2&category=$1&page=$5 [L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)/$ /buy/$1/$2 [R=301,L]
RewriteRule ^buy/([a-z,-]+)/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain&group=2&country=$2&category=$1&page=$5 [L] #rent|buy/COUNTRY
RewriteRule ^rent/([a-z,-]+)/$ /rent/$1 [R=301,L]
RewriteRule ^rent/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=1&page=$4 [L]
RewriteRule ^buy/([a-z,-]+)/$ /buy/$1 [R=301,L]
RewriteRule ^buy/([a-z()-]+)((/)([0-9]+))?$ index.php?cmd=divisionsMain_categories&mainDivision=1&country=$1&group=2&page=$4 [L]
#-- <files 403.shtml="">order allow,deny
allow from all</files> deny from 173.245.84.49
deny from 92.40.44.99
deny from 92.41.197.133
deny from 41.58.53.131
deny from 41.184.129.141
deny from 112.135.153.58
deny from 41.138.169.191
deny from 41.58.19.87
deny from 199.58.164.113
deny from 41.71.158.188
deny from 81.149.227.17
deny from 95.211.231.222
deny from 41.58.196.39 Thanks in advance!0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
AdWords training resources
Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
Paid Search Marketing | | SSFCU
Sarah0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0