Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
-
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
-
Hi,
I have similar query for the specifc case. This also involves tracking on Google Analytics and Search Console Setup. Could you have a look at this question and share your thoughts? https://moz.com/community/q/using-a-reverse-proxy-and-301-redirect-to-appear-sub-domain-as-sub-directory-what-are-the-seo-risks
-
Also, quick question: when you say to be careful not to serve the robots file under the subfolder, should we delete it then? The subdomain is actually a wordpress site that serves as a blog, and so it's got its own robots file. So, right now, both robots files (main site + wordpress) are coexisting.
-
Awesome! Thank you!
-
You can set it up to have the subdomain completely hidden behind the reverse proxy, if you do so, google won't notice any difference. If the subdomain is in the same local network you can just disconnect it from the internet, if you can't you can still set the subdomain robots.txt to reject crawlers. Just be carefull to do not serve the robots txt under the subfolder.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a sub-domain on a different server affect SEO?
I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?
Technical SEO | | KaraParlin0 -
SEO - New URL structure
Hi, Currently we have the following url structure for all pages, regardless of the hierarchy: domain.co.uk/page, such as domain/blog name. Can you, please confirm the following: 1. What is the benefit of organising the pages as a hierarchy, i.e. domain/features/feature-name or domain/industries/industry-name or domain/blog/blog name etc. 2. This will create too many 301s - what is Google's tolerance of redirects? Is it worth for us changing the url structure or would you only recommend to add breadcrumbs? Many thanks Katarina
Technical SEO | | Katarina-Borovska1 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive2 -
Moving from a subdomain to subfolder
Hello, I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific. Thanks, T
Technical SEO | | Tucker_100 -
Do knowledge base plugins on a subdomain have seo benefit?
Hi SEO Moz, We want to use a knowledge base plugin (cheaper & faster than building it ourselves) where we can have Q&As for our website. We want this to help with our SEO by adding in our keyterms that we want to rank for. We've looked into TenderApp & Get Satisfaction which look like good solutions - however, as they're both on a sub-domain do we get any seo benefit from this? When people link to our knowledge base, will this help our website at all - or is the benefit going to go to TenderApp/Get Satisfaction? For instance - Our website URL is http://widget.products.com The KB URL is http://widgetsupport.products.com If the above plugin is not a good solution, is there anything else that is better? Any help will be greatly appreciated!! Thanks.
Technical SEO | | qdigi0 -
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website
Technical SEO | | Archers0 -
Exact match subdomains
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits? eg. halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk Many thanks.
Technical SEO | | martyc0 -
Microsite on subdomain vs. subdirectory
Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc. Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site? I read it has to do with the interlinking between the two.
Technical SEO | | ryanwats0