Should I put a promo code directly into Adwords copy?
-
Haven't worked with discount codes in years. Researching the ad copy I found very few sites putting the promo code directly in the ad copy. I thought this was a standard practice for increasing response.
Do you know why companies with active promo codes don't use them in Adwords copy?
-
well, we'll just have to try that
-
Maybe you have an opportunity to walk away with all of the apples?
-
Well, of course, but I am taken aback that i couldn't find anyone doing it even in industries where this tactic was widely used (web hosting, cheap retail, etc). If there is some negative effect of this that i don't know about, i dont want to do it and then, you know, have my account suspended, or get a lot of phone calls to customer service. It just seems weird how absent these are. They used to be very common in adwords ads. It's not like coupon codes are less popular than they used to be.
-
Instead of talking about this and guessing.... just toss up an ad with the promo code and see what happens to your clickthrough rate and conversion rate.
-
I don't think it's necessarily bad. I'm just not sure it's as compelling as stating the savings and an expiration date in your ad. You could try running an ad with the code, and a similar one without it, and see which does better.
If the user doesn't write down the code and later forgets it, they may might not be able to find it again! If you do use a promo code in your ad copy, make sure it's easy to find on the landing page, or automatically added the customers cart when coming from your ad.
One article I found reinforcing this: http://certifiedknowledge.org/blog/be-careful-of-using-discount-codes-in-your-ad-copy/
-
It's about optimizing and getting higher CTR... You can put 10% off and on your landing page you can put clearly with promo code: special you get % OFF.
to make an ad Promo Code: SomeCode will take the space and won't be so beneficial for you.
Just a thought.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where are redirect.viglink's coming from??
I am getting redirect . vigilink links my blog clicks and I don't use the Viglink affiliate program. I have no idea where these links are coming from or how to get rid of them? I was told my another company that I have affiliate links with that they are overriding their affiliate links.
Affiliate Marketing | | TheFearlessForeigner0 -
Will i able to rank in google of i rephrase amazon product description?
Please guide me if I rephrase the information given on Amazon and write a unique article. Will my post rank in Google?
Affiliate Marketing | | Hmzashk512141 -
Spent months creating links but Webmasters not picking it up
Hey Guys, I've been working on Blast My Deals.com an affiliate site which i have an issue hoping you guys can help with. For the past year and a half we created loads of links from multiple domains at-least over 700+ which Webmasters did pick up since then we've created even more links however when we go in to our Search Console "Links to your site" it shows 214 domains. It seems like our old links are being removed and our new links aren't being added. All the links we created have an average of DA40+ For the past 2 weeks ive noticed a significant drop in organic traffic and loosing our positions on our main keywords. Our DA has also dropped from 33 to 29 in a matter of 2 weeks. I checked everything including robots.txt, sitemap.xml but Im unable to find the reason for it.
Affiliate Marketing | | kazirahman0 -
Sudden substantial drop in rankings - no manual penalty so far as I can see.
Hey, Wondering if anyone can help. There are a few things within this query, specific to our site, so thought I would group it all together in one post, as they are no doubt all connected. I’ve been working on SEO for my price comparison website for the last year or so. https://www.fitness-savvy.co.uk However, our rankings have not noticeably improved since we first started ranking in Google around 6-9 months ago. I have been building high DA links to the site, getting the on-page SEO perfect according to Yoast, Squirrly and Moz on-page checker, site speed for the pages I want to rank for is better than the competition on page 1 etc. I can see things like our Protein Calculator on page 1 of Bing, and Exercise Bikes on page 4. So the work I am doing seems to be having an effect there at least. However, in Google it just seems static. In fact, January should be the best time for our site. Searches on our keywords double around now. Since 2<sup>nd</sup> January there has been a huge drop in organic traffic to our site according to Google Analytics. Checked Search Console, and as suspected, massive drop. Lowest average position and impressions for the last 3 months. We were having around 1,200-2,000 impressions per day with an average ranking of 35-45. Now 600 impressions per day with ranking of 75. I thought I would leave it a few days before posting on here to see if there was any improvement but unfortunately there hasn't been. We had our 3 best days in a row at the end of December, in regards to organic traffic before the drop off. Thought this was a sign of what was to come in January, so needless to say I am gutted that our visibility in the search engines seems to have gone at the most important time of year for our site. We have no manual penalty, I have looked to see if there are any algorithm updates and have not seen anything, nothing fundamentally has changed with our site. The only potentially significant thing that happened at the start of January was that we released our first press release. This was done through PRWeb, and has been published in a few places, so there was a jump in links back to our site – all no follow links. Our DA according to Moz actually increased a couple of days ago from 23 to 25. This does not take into account a lot of recent backlinks which Google Search Console is showing from high DA sites – one of which is a .gov directory with Moz DA of 100, and some bloggers I reached out to with DA's ranging from 40-50. So, if anything, I would assume our rankings would increase and then even more traffic to arrive at our site due to the time of year. On Ahrefs, the number of organic keywords we rank for was 1,800 about 4 months ago and now 2,200. We were ranked 18,000,000 or so a few months back, we are now 4,700,000 based on our backlink profile. So while there has been an increase in keywords we rank for, it is not substantial given the amount of work on the SEO side of things I have been doing. Interestingly, the only thing we rank for is our article on top personal trainers for 2017. And the ranking for this seems unaffected during the recent drop: https://www.fitness-savvy.co.uk/best-online-personal-trainer-websites/ This article was produced with the intention of securing links back from those we listed. However, it is now ranked page 1 of Google for numerous keywords – regardless of the fact that on page SEO was non-existent, there are no links back to that page, the page authority is terrible etc. By all accounts, this page should not be ranking like it is - especially given the keyword difficulty (25) compared to most of the other "low-hanging fruit" keywords we are looking to rank on (0-20). Needless to say, after thousands of hours of link building, on page SEO, research, learning, and investment into tools such as Moz, Ahrefs, Squirrly, Yoast etc, investment in developers to help improve page load speeds, I am feeling defeated. Any advice on the following would be much appreciated: Why might this page for personal trainers be ranking so well? Page speed is horrendous – 40 on mobile and 38 on desktop. Much lower than any other on page 1. The only thing I can see which is different about this page is the number of social shares. This page also links out to lots of external “relevant” site, so maybe that is having a strong effect. There is about 1 external link per 150 words or so. If we were to receive a manual penalty for some reason from Google, would this be issued before/at the same time as the drop in rankings, or could this have happened but we have simply not been notified yet? Why, after nearly a year of link building has there been very little increase in traffic? I would have expected to rank significantly better with the amount of high quality, high DA sites we now have linking to us which were not there 6 months ago. Our domain is nearly a year old. From what I read, domain age doesn't play a huge role, but maybe this is a reason why we are still not ranking for very much. I am hoping that this is the main reason - that we are less than a year old, and that once we've been around more than 12 months there will be an improvement. Is there something fundamentally wrong with the site, or what I am doing which is negatively affecting it? I’ve disavowed a few spammy sites that link back to us, but maybe I should be doing more? I’ve tried just about everything with link building that I have read up on – guest blogging, directory listings, forums, producing valuable "linkable" content, resource pages, ego bait etc. Do I continue in this way and just keep chipping at it and rest assured that rankings – at some point – will improve? What would your advice be, regarding what I should prioritise to start seeing results? Many thanks in advance, Robin.
Affiliate Marketing | | Fitnesssavvy0 -
Penny Clicks in Adwords?
I'm looking at starting a few Adwords campaigns (for search only) and targeting a niche where there is very little competition. Lets assume I get a very good CTR on my ads. How much could I expect to pay per click? Does Adwords have any minimums CPCs? Or is it actually possible to get penny clicks in Adwords?
Affiliate Marketing | | shawn810 -
Affiliate code in urls? affiliate link landing pages?
Is it considered a good or bad practice to have the affiliate code present in your affiliate link url's ? (as opposed to disguising them with something like phpbay) Does the general public not scour the hover-over url's of links they click? Also, is there any way of keeping customers on site when they click affiliate links? (via frames or something more modern) Or is that frowned upon by advertisers?
Affiliate Marketing | | Mozzin0 -
Can a disapproved adwords ad affect SEO ranking?
Hi No not used adwords before as our onsite SEO was going well - with long tail terms ranking well to product detail pages. On Sunday we tried to set up an adwords ad as it wasgoing to be used for the forthcoming launch of a new product. - - PS Vita I think it is being classified as a bridge page although other price comparison sites such as kelkoo and pricerunner gocompare, travelsupermarket etc all seem to get through and have ads on Google? More interesting though is since the ad was disapproved my organic search results have disappeared? (which have all been white hat) Coincidence perhaps or something more sinister from Google?? One for you Randfish perhaps?
Affiliate Marketing | | ocelot0 -
What are your biggest focuses for Internet Marketing in 2012? New Year's Goal?
We have seen a lot of shifting and movement in the search engines as of late. So I am curious as to what people are setting their sights on for 2012. And perhaps a top 3 would be appreciated. This is Internet Marketing goals, therefore SEO, Social Media, PPC, all count. Link Building? Schema.org? Facebook optimization? And try to be a little more specific like URL rewrites instead of just On-Site SEO.
Affiliate Marketing | | Thos0032