Should I put a promo code directly into Adwords copy?
-
Haven't worked with discount codes in years. Researching the ad copy I found very few sites putting the promo code directly in the ad copy. I thought this was a standard practice for increasing response.
Do you know why companies with active promo codes don't use them in Adwords copy?
-
well, we'll just have to try that
-
Maybe you have an opportunity to walk away with all of the apples?
-
Well, of course, but I am taken aback that i couldn't find anyone doing it even in industries where this tactic was widely used (web hosting, cheap retail, etc). If there is some negative effect of this that i don't know about, i dont want to do it and then, you know, have my account suspended, or get a lot of phone calls to customer service. It just seems weird how absent these are. They used to be very common in adwords ads. It's not like coupon codes are less popular than they used to be.
-
Instead of talking about this and guessing.... just toss up an ad with the promo code and see what happens to your clickthrough rate and conversion rate.
-
I don't think it's necessarily bad. I'm just not sure it's as compelling as stating the savings and an expiration date in your ad. You could try running an ad with the code, and a similar one without it, and see which does better.
If the user doesn't write down the code and later forgets it, they may might not be able to find it again! If you do use a promo code in your ad copy, make sure it's easy to find on the landing page, or automatically added the customers cart when coming from your ad.
One article I found reinforcing this: http://certifiedknowledge.org/blog/be-careful-of-using-discount-codes-in-your-ad-copy/
-
It's about optimizing and getting higher CTR... You can put 10% off and on your landing page you can put clearly with promo code: special you get % OFF.
to make an ad Promo Code: SomeCode will take the space and won't be so beneficial for you.
Just a thought.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase Domain Authority
Hey experts, I hope you are doing great, I'm really sorry if its off-topic, I have bought a brand new domain name. What are the most recommended ways by Moz to increase its authority and standing in Google ,fast? Page for reference: cleanthese.com Kind regards
Affiliate Marketing | | ndjkiu770 -
Does redesigning a website affects SEO results?
We have a website and we are getting good traffic to it. Now its ranking high for most of the potential keywords even if it is not at all SEO friendly. We are planning to redesign it. Will that affect the SEO Ranking?
Affiliate Marketing | | yenu0 -
Spent months creating links but Webmasters not picking it up
Hey Guys, I've been working on Blast My Deals.com an affiliate site which i have an issue hoping you guys can help with. For the past year and a half we created loads of links from multiple domains at-least over 700+ which Webmasters did pick up since then we've created even more links however when we go in to our Search Console "Links to your site" it shows 214 domains. It seems like our old links are being removed and our new links aren't being added. All the links we created have an average of DA40+ For the past 2 weeks ive noticed a significant drop in organic traffic and loosing our positions on our main keywords. Our DA has also dropped from 33 to 29 in a matter of 2 weeks. I checked everything including robots.txt, sitemap.xml but Im unable to find the reason for it.
Affiliate Marketing | | kazirahman0 -
NoFollow Affiliate links from (very) shady websites will effect rankings?
Should I be worried , and if so what to do, if affiliates are linking from shady / gaming/adult websites? or dost the fact that the links are nofollow solve this issue completely ?
Affiliate Marketing | | KSafer0 -
Affiliate code in urls? affiliate link landing pages?
Is it considered a good or bad practice to have the affiliate code present in your affiliate link url's ? (as opposed to disguising them with something like phpbay) Does the general public not scour the hover-over url's of links they click? Also, is there any way of keeping customers on site when they click affiliate links? (via frames or something more modern) Or is that frowned upon by advertisers?
Affiliate Marketing | | Mozzin0 -
Can a disapproved adwords ad affect SEO ranking?
Hi No not used adwords before as our onsite SEO was going well - with long tail terms ranking well to product detail pages. On Sunday we tried to set up an adwords ad as it wasgoing to be used for the forthcoming launch of a new product. - - PS Vita I think it is being classified as a bridge page although other price comparison sites such as kelkoo and pricerunner gocompare, travelsupermarket etc all seem to get through and have ads on Google? More interesting though is since the ad was disapproved my organic search results have disappeared? (which have all been white hat) Coincidence perhaps or something more sinister from Google?? One for you Randfish perhaps?
Affiliate Marketing | | ocelot0 -
Adwords kept getting disapproved
Hi I am trying to run a google adwords campaign for our price comparison site, and have developed a landing page with content and a table of the best prices on where to buy the product. The ad is PS3
Affiliate Marketing | | ocelot
Compare the lowest prices
Buy Today However I keep getting the message disapproved "Landing page and site policy guidelines" Any ideas on how to get it to be approved as google are running ads for price comparison sites such as this one for the phrase 'dvd price comparison' http://www.kelkoo.co.uk/slp/ss-dvd-compare-price.html And I'm not sure what I am doing wrong?0 -
What are your biggest focuses for Internet Marketing in 2012? New Year's Goal?
We have seen a lot of shifting and movement in the search engines as of late. So I am curious as to what people are setting their sights on for 2012. And perhaps a top 3 would be appreciated. This is Internet Marketing goals, therefore SEO, Social Media, PPC, all count. Link Building? Schema.org? Facebook optimization? And try to be a little more specific like URL rewrites instead of just On-Site SEO.
Affiliate Marketing | | Thos0032