Ecommerce websites' SEO strategy
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Hi,
Can you please make a short list how to make ecommerce websites SEO strategy?
I am working on ecommerce websites and I curiuos how You professional think this.Now I am:
- Optimizing the website
- Build few relavant links
Regards,
Misi
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Hey! Here's a useful list of ecommerce tips like you requestedTips to Optimize Your Ecommerce Efforts•Choose the Right Platform : one that or allows you to implement SEO features•Unique Product Descriptions : Don’t take product descriptions straight from the manufacturer, avoid duplicate content penalties•User Interaction : encourage user activity through reviews and comments•Duplicate Contents: use canonical tags” and pagination tags to let search engines know how to deal with the pages with similar products/ contents•SEO Friendly URLs : if it is easily understood by users, it will also be understood by search engines•Rich Product Snippets : give search engines context about your content to improve click-through-rates in search results•Trust Seals: such as MasterCard, Better Business Bureau, and VeriSign Trust•Get Social: using social platforms and share buttons will only increase the chances of users ending up on your websiteIf you are interested in more details there's a full blog posting at: eyeflow.com/tips-for-optimizing-on-page-elements
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Hello Mihaly!
Talking about more operating stuff, I think you should study:
- Faceted Navigation - considering almost e-commerce uses this
2)Canonical - to show to the Search Engine where is the most important products
3)Meta Robots - to avoid Content and Title Duplication.
With that in mind, you can think better how you are going to optimize your site.
I think that this three topics is a good start for e-commerce
Hope it helps! =]
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I believe that the SEO strategy begins with obtaining an understanding of the business and identifying how they might succeed on the web. This would include information about their products, their ability to produce content and the resources that they can put into the site.
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