Organic bounce rate after site re-launch
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3 months ago a client of mine re-launched theoir web site (after having a lot of work done on it).
Since then, many of the SEO indications are good - more non-paid keywords sending search visits, more organic visits overall, more URLs receiving entrances via search, etc.
The issue is that their bounce rate has been increasing pretty much EVERY week since.
Has anyone seen a similar issue and what could a potential solution be for this?
Thanks everyone!
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Some of the improvements are probably for non-paid keywords that aren't entirely relevant to your site. For example, if you had a construction website, and were targeting "house addition", and started doing well for addition queries, you might start appearing in addition searches where the user is looking to practice math. Construction isn't relevant to them, and they'll almost always bounce.
You should be able to look this up in whatever you're using to track analytics. Look at the queries with the highest bounce rates, and make sure they're relevant. If you notice of a cluster of keywords that are relevant to the site with high bounce rates, if it's worth your clients time, you might consider having them create some content for those queries.
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