Branded keyword results meta description is different then long tail branded search term in SERP
-
Search "Venturize", the first result is Venturize with the
description "Get help on finding the right loan for your small business
and learn what to look for when comparing your options."However, if you Google "Venturize opportunity finance network", the
first result is Venturize with the description "Playing:360p@30. Embed
size: CDN:fastly. Open link. Twitter · Facebook · About Venturize ·
Contact · About OFN · Mission-Driven Lenders: Locator Map."Why is Google not taking the meta description in the longer tail search?
I have checked:
- All of google's indexed pages for the website- A 3rd party crawl of the website- Multiple other keyword combinations Nothing produced the same result or indicated a reason why "Venturize opportunity finance network" has the incorrect meta description in the SERP.any ideas?
-
They are likely trying to help you out by getting OFN and Venturize into the meta description, as your default does not contain any of those terms. If you feel those terms are more heavily associated with your brand, you might consider updating your description to reference and see if that fixes the behavior.
Typically Google does this to help you out, and pulls from the content of the pages, and your footer is the only element referencing the OFN keywords.
Cheers,
Jake Bohall
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should URL contain primary keyword or primary + extended keyword?
Hi All, This is a query regarding what keyword should be placed in URL. Below is the scenario. I have marketplace website where I can service providers with users. I have a page with a list of Dance providers and want to rank it for Dance Classes, Dance Coaching Classes keywords. Since these keywords represent same business purpose for us, should I keep the URL as www.abc.com/dance-classes or www.abc.com/dance-coaching-classes? What is SEO best practice in this scenario? Kindly suggest.
On-Page Optimization | | Avin1230 -
Each page with a different meta description?
each page on my website represents a different department, can I program the header to show a different meta description on each page or should there only be 1 meta description tag per domain?
On-Page Optimization | | RonnieT0 -
Why does Google not show my Meta Descriptions Sometimes ?
Hi Friends We have Meta Descriptions on our Pages but when certain keywords are typed into google search , different meta descriptions are created , for example when searching for "fancy dress" we see our meta description which is correct - Shop with Party Domain for all your Fancy Dress. 1000s of Fancy Dress Ideas at CHEAP Prices. Halloween Fancy Dress. Next Day Delivery and Same Day ... However when searching for "fancy dress costumes" the same page is ranked but the meta description is Fancy Dress. Female Pirate Fancy Dress Costume. £ 13.80. Female Pirate Fancy ... SKU: G11034. Pirate Captain Fancy Dress Costume. £ 12.22. RRP: £ 15.02 ... Thanks Adam
On-Page Optimization | | AMG1000 -
Results clustered in blue below the main result
There are multiple results that appear in blue below the main result for a query from a particular domain. For example, if I search 'mobile phones online' on google.co.uk, the result field from www.dialaphone.co.uk shows me multiple results clustered in blue - 'HTC One Silver', 'Samsung', 'iPhone5S', 'Free Gifts'. I am trying to understand what these are, and why these show up. Ideally, I would like the results for my domain to show up in a similar fashion, and am wondering if there is something special that I would need to do in this regard. Thanks
On-Page Optimization | | rjchugh0 -
Site is not ranking for a particular keyword !!
One of my site is ranking for all the main keywords except one. This keyword is just a variant of those keywords which are all ranking in top 10 (page 1) in Google. Why is it happening? Does Google punishes site for one keyword. I know competition of keyword matters but other keywords with similar competition are ranking. And even the site is very well optimized for this keyword (titles and site copy without any stuffing) Any Solutions ?
On-Page Optimization | | Personnel_Concept0 -
Is it wise to target different keywords for each page?
I am running a dating site, I am trying to focus on 5 keywords on the index page. My Search page is one of the 4 other pages on the site. My question, is it wise to target different keywords on these pages or am I better off focussing on the same 5 keywords as the index page? Thank you,
On-Page Optimization | | debeenus0 -
Keyword issue
On this site filmeonlinenoi.com the keyphrase "filme online gratis" its auto-cannibalizating?
On-Page Optimization | | Alexsmenaru0 -
Title not showing in Serps
Sorry if I've posted in the wrong section; in a nutshell my page title for 2x key terms (that I've noticed) is not showing in the Serps for my listing. Instead, the keyphrase I'm searching for shows up, and in one case my site name is appended. Can anyone tell me why this is? If I take a stab in the dark, i'd plum for Gg not thinking my page title is up to scratch for the particular search term.... but that's just a punt. Any help, greatly appreciated. Thanks.
On-Page Optimization | | newstd1000