Transferring website onto a new domain and it has disappeared in the rankings
-
Hi,
First time posting!
Our website was page 1 for just about all local searches (legal related). Due to a rebrand we took the site over onto a new domain name and it has totally dropped - on average pages 8-9, even for local searches.
The transfer was done back in May, I did expect a hit but I assumed it would recover fairly quickly but it doesn't seem to be the case.
Any ideas/advice/tips would be greatly appreciated
Jamie
-
Thank you everyone. I've followed all the good practice suggestions etc. It's still WAY back in the rankings but is making progress!
-
Unfortunately, sometimes a drop like this is to be expected. Think about it - now you have a brand new domain age. Before, your older domain was helping your rankings. While that is not the only this negatively hurting you, it is one that is a big deal for the authority of your website.
I would work on building our your new website (both service pages and blogs) to indicate that you are THE authority in your local service area. Like Jordan said, definitely ensure that all your local citations are correct and updated with the new domain. If there are any inconsistencies this could be negatively impacting your rankings.
Rebuilding your rankings on a new domain can take time, so although this is not ideal, be patient and hopefully you will see an increase in rankings shortly.
-
Hi Jamie,
It sounds like you may not have implemented 301 redirects from the old site to the new site.
If that's the case, go and add these for each page asap! This could be all you need to get your rankings back.
Was it just a straight rebrand? Did the website template and content remain the same when the rebrand took place?
Feel free to send me a PM with the domain names and I can take a quick look for you to see if there are any other issues from the changeover.
Cheers,
David
-
Also what steps did you take during your site migration?
-
That is to be expected when you move a website to a new domain. What you can do is blog, link build and claim your local citations if you haven't already.
It will take time to build up your new domain just be patient.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is repurposing an old sub domain better than creating a new sub domain?
We have a good sub domain like** art.ourwebsite.com** which currently sells custom canvas art. We have owned the domain since 2013 but it has only been live for the past few weeks. We want to redesign & repurpose the page to continue to sell custom canvas art but will eventually include other merchandise like mugs, tshirts, etc which wouldn't be custom. Would it be best to keep art.ourwebsite.com since is a shorter/more memorible & older sub domain or would it be best to update the name to something that encompasses our new products? Our marketing team has suggested yourart.ourwebsite.com
Technical SEO | | sb10301 -
Why my website does not index?
I made some changes in my website after that I try webmaster tool FETCH AS GOOGLE but this is 2nd day and my new pages does not index www. astrologersktantrik .com
Technical SEO | | ramansaab0 -
Redirect to new domain.... (which is penalised)
Hey - how's things? I have a client who wants to redirect his main domain to a new one.... there are a couple of problems I see and thought I'd ask on moz. 1 - The new domain has been incorrectly parked on the old domain with no redirection in place... when you do "site:domain.com" in Google, there are no serps for the new domain (the old domain still ranks well), it doesn't seem to rank anywhere and doesn't return any results in OSE. Is it wise to redirect to this domain or will rankings drop on both? 2 - The new domain uses .mobi as its suffix and will be replacing a .com - but is much more related to the business keyword wise. Is using mobi a problem. Overall the SEO on the site is abysmal and I will be reworking everything - so there will be lots of changes going on at the same time. I'm just wondering if it is worth redirecting the new domain at all, or trying to get brand new domain and use that.... or just to stick with the original aged domain... I think that is my only concerns at the moment
Technical SEO | | agua0 -
41.000 pages indexed two years after it was redirected to a new domain
Hi!Two years ago, we changed the domain elmundodportivo.es to mundodeportivo.com. Apparently, everything was OK, but more than two years later, there are still 41.000 pages indexed in Google (https://www.google.com/search?q=site%3Aelmundodeportivo.es) even though all the domains have been redirected with a 301 redirect. I detected some problems with redirections that were 303 instead of 301, but we fixed that one month ago.A secondary problem is that the pagerank for elmundodportivo.es is 7 yet and mundodeportivo.com is 3.What I'm doing wrong?Thank you all,Oriol
Technical SEO | | MundoDeportivo0 -
One of my websites has dropped ranking dramatically.
Hi Everyone. I have a website which is: http://goo.gl/0CZjG This used to be on page 1 of google for the main keyword which is "Wedding Favours". but I cannot see the reason why it has really dropped it is on around page 40 now. Can someone maybe point out where I can start to recover this ? Any help or advise is really appreciated.
Technical SEO | | QuattroMedia0 -
Google Finds New Zealand Websites
Ok my VPS is in America and all my websites with .co.nz have been found by google but luggagenz.com doesn't come up... I then realised that all my websites are classed as american... umm how do I change this without moving my vps?
Technical SEO | | bonmaklad0 -
Domains and subdomains
When I started a campaign for my message, I got the message: "We have detected that the domain www.vamospaella.com and the domain vamospaella.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I wasn't sure whether I had said it was a subdomain when in fact it was a domain (or the other way round), so I started another campaign for the same website using the other option and the message didn't come up. However, I still don't understand what you meant by this and whether it's an issue. When I search for my website in Google, it shows as vamospaella.com when other websites come up as www. and then their domain name. If it is a problem, is it to do with my hosting package and how it's set up or is it to do with my local site on my computer? I did ring my web host, 1&1, but they said they couldn't see a problem. Please can you let me know how I can resolve this as my ranking is still quite low in Google and I'm not sure why. If it is because of "twin domains", then will Google see my content as duplicated and keep me low in their rankings? I'm new to SEO and not a website novice, so please answer in lay terms! Thanks Melissa
Technical SEO | | melissa10 -
Website isn't Ranking for Any Keyword
Hi, I launched a playhouses website in april this year and have been steadily link building to it over the past few months. I have gotten all of the internal optimisation correct (that I can see) however it is still not ranking for any keyword and suprinsgly all of our traffic is comming either direct or through bing. The website is showing as being in googles index however it is still not ranking for even the smallest of niche keywords. The only penalty I can see is that we have some spammy blog links that my colleague has gotten which I have been trying to counteract with high quality guest blogging. Any input is welcome the url is http://www.playhouses.co.uk/ Simon
Technical SEO | | GardenGamer0