Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Listings
    5. Google Business - Adding location into business name

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Business - Adding location into business name

    Local Listings
    3
    6
    1311
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • omeryamac
      omeryamac last edited by

      Hello,

      I've a client that has many services in different locations and addresses with the same website and phone number. But the thing is they want me to involve location name to business name. Is there a way to add and verify as bulk ?

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert @omeryamac last edited by

        You're welcome, Omer!

        1 Reply Last reply Reply Quote 1
        • omeryamac
          omeryamac @MiriamEllis last edited by

          Thanks for your thoughts. I'll take into account this spam risk has bad effects for future. And for the big brands, we might face to worse issues.

          Thank you

          Ömer

          MiriamEllis 1 Reply Last reply Reply Quote 0
          • MiriamEllis
            MiriamEllis Subject Expert @omeryamac last edited by

            Hi Omer,

            Adding modifiers of any kind to the business name is against Google's guidelines. Your client is actually right that having city names in the business name can increase local rankings, but it's considered spam to do so and businesses that are ranking via this tactic are at risk of red flags being raised at Google if they notice it, if a competitor reports the company, etc. So, while your customer is right that this tactic can increase rank, it isn't really worth it to spam Google.

            omeryamac 1 Reply Last reply Reply Quote 1
            • omeryamac
              omeryamac last edited by

              Thank you Patrick. These addresses are real and customers can go and visit. It's a home appliance repair service chain. Also they give service in customer's house.

              Their marketing dep. think that adding location name to business name helps to rank better. But it's good to hear that it's not a strong effect since I set NAWP properly. I'll try to convince in that way and check the tools you mentioned.

              Thanks !

              Ömer

              MiriamEllis 1 Reply Last reply Reply Quote 0
              • PatrickDelehanty
                PatrickDelehanty last edited by

                Hi there

                Google recommends using a local number for different locations when possible, so try to stick to that methodology when possible. Are these actual business locations or just addresses that customers would not go to? In that case, I would also check out service-area businesses on Google My Business, as this sounds like it could be applicable to your business model.

                When it comes to the business name, do not include a city in the location. If you are properly listing NAWP & category information, then you should not have to list the city name in the name. Stick to the business name with no location information.

                You can utilize bulk listing tools like Moz Local, as well as Whitespark. Both will put your business information on relevant citations and listings outlets. Focus on properly categorizing and listing your business information, and you should be all set.

                Hope this helps - I am sure more people will have more details to add! Good luck!
                Patrick

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • scottgray0620

                  How do I rank for a different business categories on google local?

                  Hello, How do I appear on the local listings for google in different categories or services that I offer? For instance, we're a physical therapy clinic by trade but we specialize in orthopedics, sports medicine, and lower back pain. Thus, how do I rank on google local for these types of services? Currently, we rank for physical therapy but we also miss out on a big part of our business by not ranking for these listings on local. Any help or suggestions would be greatly appreciated. Cheers, Scott

                  Local Listings | | scottgray0620
                  0
                • nhhernandez

                  Google listing only appears when I move / zoom in or out of the map

                  Hi everyone, We are having an issue with this local business. The Google listing isn't immediately appearing on the map. You have to move the map or zoom in and out for the listing to appear. I find this really odd as our competitors - with no reviews and way further in proximity - are appearing with no issues. The listing is only about 4km where I'm doing the search, while competitors with no reviews are about 20km away. We are ranking in the top 5 organically for the search term I used (pool renovations brisbane), but nowhere in local unless the map is moved. When the listing appears, sometimes the pin also looks grey instead of red, while others are red (if that makes sense). On top of this, their organic rankings have also been on a downward trend since June. I'm currently doing a backlink audit to see if it's contributing to the issue. If anyone also has other ideas, could you please let me know? Thanks.

                  Local Listings | | nhhernandez
                  1
                • WizIQMarketing

                  Can having a google business listing harm a company selling services globally?

                  Hi, We are a SAAS platform offering cloud based solution for educators. We had a google business listing in India and recently added one for US as well. Our keywords rank significantly better in India than in US. Is it a good idea to remove these business listing? Also, what could be other factors that impact GEO SEO rankings for a online company like ours?

                  Local Listings | | WizIQMarketing
                  0
                • Davey_Tree

                  Tracking Phone Numbers in Google My Business Listings and Beyond

                  Hey all, Wanted to run something by you. I am getting pressed to use tracking phone numbers for all of our GMB pages for over 100 locations across the country. Has anyone done this for their own listings or for their clients? Because I will have to do it for GMB, this means I will be sending these same phone numbers out to the other major directories and data sources around the web. The phone numbers do contain the local area code for each city and do directly connect our customers to their specific location without any kind of redirecting. How is Google looking at this? I have read before it is a no-no but have also read it is not a big deal. Any thoughts would be much appreciated! -Ben

                  Local Listings | | Davey_Tree
                  0
                • David-Kley

                  Google Places - Remove Completely vs. Permanently Closed?

                  This is a bit confusing to explain so bear with me please. We have a client that used to have an old law practice with a partner. The site and backlinks were very large and it had a lot of domain authority. It also had a very large citation profile and history. The two lawyers have since split, but there remains multiple Google Places listings out there for the old partnership. We have fixed the one showing the old business practice name, but not the one that he setup for his personal name. One of the biggest hassles is that the old location he setup has his attorney name in the actual listing. The issue is that we cannot close the old listing (we tried this), as it comes up permanently closed when you Google his name. If you search for his new Law Firm, the correct business listing that we have set up will show. The new listing also includes his name and has over 50 five star reviews. We hoped that the large amount of legitimate reviews would get rid of or at least suppress the old listing, but it is not happening. So I am a bit confused as to what to do. If we close the old listing Google shows the red "permanently closed" listing when you Google his name. We cannot update the old listing information to show his new address as then it will compete with the new listing that we setup that shows all the positive reviews. The old listing was not created by us, and the new one was. The new one shows when you search for his Law Firm name in Google, but not for his personal name i.e "NAME HERE ATTORNEY" or "HIS NAME and LOCATION" Interested to hear your thoughts. The only way I can think to fix this is to contact Google directly and see if there is a way to permanently delete the listing from Google maps, but I am not aware that this is possible.

                  Local Listings | | David-Kley
                  0
                • GO2Tech

                  Can I request removal of a duplicate competitor Google Business listing?

                  I have a local competitor that is boggling me with his local pack rankings. For certain keyword phrases, he is ranking in multiple local 3 pack spots. The thing is, he only has one business location. So basically he has two different Google maps listings for the same business location ranking in the local pack. The NAP information is different for both listings except for the physical address. I can't understand for the life of me how this is actually helping him instead of hurting him.... My client has way more citations. A decent blog with solid content. An SEO optimized mobile website (compeititor website is not mobile ready). Etc..... Don't get me wrong, my client is doing really well and is ranking top 3 in his area for nearly 30 industry related keyword phrases. I guess that is part of the reason I'm so boggled. Can anyone provide any insight? Can I bring this up to Google and have them remove the duplicate listing somehow? I'm literally sitting #4 in the local pack for some valuable keywords, and the only reason I'm not #3 or higher is because the same physical business location is taking up two of the spots. Any help is appreciated. Thanks!

                  Local Listings | | GO2Tech
                  0
                • AJFanter

                  My Evernote Notes showing up on Google Search page ?

                  I may just be living under a rock here in Reno, but tonight while doing a search (on desktop) for a  phone number of a restaurant in Tahoe, Google  served me a bunch of my Evernote notes along with my SERPS After the initial "WTFriday" moment, I realized that there was an  "Evernote" bar above a series of images of what Google must think are related notes --- for example in a few weeks I am planning to take friends to Bliss & Rubicon - and I had saved the map in Evernote. Next to the map image were two notes related to  daughters upcoming swim meet in South Tahoe. I did a similar search and this time a listing for hours at a local pool (near Tahoe) and two other documents came up. Since I live in Reno I thought it was odd to get all those Tahoe activities - but the fact that my Evernote on "Tahoe" things was there caught me off guard. The results were locate on the right hand where local business maps usually are -- the map and business info about the restaurant I was looking for appeared below that. ... while the left hand column features traditionals SERPs.  . I am just trying to find out if I am late to the party on this  ... or if serving data saved in my Evernote files is new... If anyone else has seen this, let me know. I could just be late to this. ...

                  Local Listings | | AJFanter
                  0
                • RCDesign74

                  Citation building for multiple locations

                  Hey everyone, I think i've got a good handle on citations, but had a question regarding multiple locations. I'm going to be doing citation building for a local lawyer, and he's got 4 locations. I'd like to build citations for each of his locations, but I was wondering if the business name needs to change? Ie. If I am building citations for Town 2 and Town 3, should the business name be listed as "Company Name Town 1" for the first location, and "Company Name Town 2" for the second? Or is it fine to use the company name throughout all citations, and just change the location/phone number to the location based info? I'm just worried about Google seeing differing info, but the same company name, and possibly penalizing me for it. Thanks in advance!

                  Local Listings | | RCDesign74
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.