Google Business - Adding location into business name

[omeryamac]

Hello,

I've a client that has many services in different locations and addresses with the same website and phone number. But the thing is they want me to involve location name to business name. Is there a way to add and verify as bulk ?

[MiriamEllis]

You're welcome, Omer!

[omeryamac]

Thanks for your thoughts. I'll take into account this spam risk has bad effects for future. And for the big brands, we might face to worse issues.

Thank you

Ömer

[MiriamEllis]

Hi Omer,

Adding modifiers of any kind to the business name is against Google's guidelines. Your client is actually right that having city names in the business name can increase local rankings, but it's considered spam to do so and businesses that are ranking via this tactic are at risk of red flags being raised at Google if they notice it, if a competitor reports the company, etc. So, while your customer is right that this tactic can increase rank, it isn't really worth it to spam Google.

[omeryamac]

Thank you Patrick. These addresses are real and customers can go and visit. It's a home appliance repair service chain. Also they give service in customer's house.

Their marketing dep. think that adding location name to business name helps to rank better. But it's good to hear that it's not a strong effect since I set NAWP properly. I'll try to convince in that way and check the tools you mentioned.

Thanks !

Ömer

[PatrickDelehanty]

Hi there

Google recommends using a local number for different locations when possible, so try to stick to that methodology when possible. Are these actual business locations or just addresses that customers would not go to? In that case, I would also check out service-area businesses on Google My Business, as this sounds like it could be applicable to your business model.

When it comes to the business name, do not include a city in the location. If you are properly listing NAWP & category information, then you should not have to list the city name in the name. Stick to the business name with no location information.

You can utilize bulk listing tools like Moz Local, as well as Whitespark. Both will put your business information on relevant citations and listings outlets. Focus on properly categorizing and listing your business information, and you should be all set.

Hope this helps - I am sure more people will have more details to add! Good luck!
Patrick