Any benefit of Geo Targeting in Organic Positions?
-
Hi All,
Can anyone please guide me on Geo Targeting for Google Organic Improvement?
Thanks!
-
Hi,
Can anyone please update me?
Thanks!
-
Hi,
Actually I already set GEO Location in search console. I do have google map for my store. My ecommerce site is visible in local sites like yelp, hotfrog etc. I do have google plus page too.
What can be actually called as GEO Targeting? Someone told be for Ecommerce site organic improvement do GEO Targeting. So please guide me on this.
Thanks!
-
I'm unsure if I get your request. are you asking for which are the advantages of setting your site to a given region in Search Console or to apply GEO targeting like HREFlang?
-
Are you looking for information aside from having the site properly associated with a Google My Business page, using the local business markup, and incorporating references/content on the page to the Geo you are targeting?
Maybe you can provide some detail as to what you have already done, and what specifically you are running into?
Have you read this - https://moz.com/blog/local-seo-checklist
Cheers,
Jake Bohall
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
Local SEO | | everysecond0 -
How valuable is non-local organic traffic for local business?
Hey friends! I work for a local digital marketing agency in Greenville, SC – serving primarily local small businesses. Over the past six months, we've increased our monthly organic traffic by almost 100%. The majority of this traffic is coming to blogs we've written over the past year on industry topics and trends. I love seeing our traffic increase, but it hasn't necessarily translated to more quality leads. Conversion numbers have largely remained the same. I think one reason is that a lot of this traffic isn't local. Here's my question: as a local business, how valuable is content that ranks well and drives organic traffic, when the traffic isn't local, and from users we would never work with? A lot of this content has earned links and grown our authority, so I suppose we've seen benefit, but I'm struggling to convince myself that it's really that valuable. I know local content is key, but it feels like what we want to educate on isn't searched locally. Would love to hear your thoughts! Thanks!
Local SEO | | brooksmanley3 -
I have number one positions organically, should I run an additional PPC campaign?
My local dental practice has some pretty awesome number 1-3 rankings locally and nationally for all the keywords and topics we're interested in (thanks Moz) I was searching on my mobile locally for a keyword and notice that each time I search on my smartphone the first thing I see is a competitors ad for that keyword or phrase. Then you scroll through four ads and the map pack (which we're in) and you find us at the number one position. I want to completely dominate the serp and was reading this: https://static.googleusercontent.com/media/research.google.com/en//pubs/archive/37161.pdf but if I' honest I don't really understand it. Should I run ads on the mobile to get that number one position on the ads so that everyone who searches locally for our keywords sees us on their smartphone before they even start to scroll and then see us again in the map and again in the 1-3 position? Is this a good idea or a waste of money? PPC had never delivered decent ROI for us and will typically break even so we are just busy fools chasing leads for not much gain. But I was thinking a more 'branding' related number one position ad might increase the conversion rate, CTR or help in some way. Would it cost a fortune to keep it at the top of the mobile results for maybe 10-20 keywords just on the mobile? I know this is what google want me to be doing and i also want to choke my competition and completely dominate the SERPS because we provide the best service by miles and often the ads are shoddy and poorly executed. What's the consensus amongst you wonderful PPC / SEO experts. Obviously there's lots of SEO's saying it's a great idea because they just want to sell SEO services. And google is in this camp. So I don't know who to trust for the right answer.
Local SEO | | Smileworks_Liverpool0 -
Setting Up Geo Location
I currently have a page that ranks pretty well for X City and is optimized for X City. However, I now want to change the strategy and set up the Home page for State and build X, Y and Z City pages under it. But I want to make sure that when I set the X City page, I somehow transfer the rankings from the home page to this page. I was wondering what the best way would be? One idea was to put a canonical tag on the home page to point to X City page until it at least gets on the first page or so. Then remove the canonical tag and start separate efforts for Home Page for State and X City page for the city. Please suggest if any other ideas.
Local SEO | | Local1280 -
Reduction in organic visits due to AdWord changes
Wondering if anyone else has noticed a change in site performance since Google has changed the way Adwords are displayed. We have a site that has been performing well, however this year visits have dropped by 20%. The performance of the keywords has remained the same and bounce rate has actually reduced. My suspicion is that with Google removing the Ad links from the right side of the page and placing 4 ads at the top of the page, this has pushed down the organinc results. Looking at some of the search results we now appear beyond the results page fold despite being the 1st orgainc result. The Ad results has site links and there is the Map with local results all pushing our first organic result of the screen. Has anyone else found this an issue or should I look elsewhere for the drop in visits? (The overall searches for our search terms has not dropped, just our percentage share has)
Local SEO | | smartcow1 -
Best Practice For Multisite Targeting Different States With Same Content
I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
Local SEO | | MatShepSEO
example.com/mn/
example.com/ny/
example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.0 -
Benefits of Several Backlinks from same Web 2.0?
If I get several backlinks from same web 2.0 (wordpress, tumblr or so on) will it be beneficial as 1 ? or each backlink will equal? if you say, "will count as 1 cause from same domain" then why don't google give you credit for getting link from 96 DA site? (wordpress)
Local SEO | | Jubaer961 -
I am ranking for local broad terms, but I am not ranking when geo-modifier is included.
I have noticed that my rankings for broad terms have dramatically improved in the area I service. But, when I put the broad term in my search query with a geo-modifier I notice I am still not ranking even though my domain authority and page authority is higher than the competitor who is ranking. Why might this be? I am not penalized, or have a manual action. I am also featured in more hyperlocal niche directories.
Local SEO | | Ideas-Money-Art0