Is it possible to rank for street name searches?
-
I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?
-
Oh, that's very kind of you to say, Chad. It's always my pleasure! Seems like you've got some great opportunities ahead for some interesting content dev.
-
Thomas, that was HUGE! Thank you, sir!
-
Miriam,
You have been a tremendous help to me in the past, so thank you for replying to this question. In fact, I posted this hoping to get your input.
(1) That's right on the street names being baked into the listings themselves. I know it's helpful to have pages for cities, areas, and neighborhoods, but I have never (until now) considered building pages to target particular streets. It makes sense to me, but I had not found a precedent for it until Thomas' post above (thanks, Thomas!).
(2) I have seen the reports of dramatically increased "near me" searches, so thanks for the tips on optimizing for that.
-
Hey Chad!
Interesting topic. Two thoughts on this:
-
I'm assuming that the optimization for the street names is already baked into your client's real estate listings. As in 3 BD/2BR Home at 123 Turtle Creek Drive. Right? It certainly makes sense to me that you would optimize the home listing pages with their street as well as their city.
-
I'd give some thought to 'near me' searches as well (as in 'homes for sale near me') which Google stated doubled in 2015. This phenomenon is largely tied to local pack results, but, of course, it's forbidden to build Google My Business listings for 'for sale' properties. Nevertheless, there could possibly be some organic opportunity to begin competing for near me phrases for the small area your client serves. Content development + optimization + link earning would be key here.
Hope this helps!
-
-
Yeah it's possible, for example this: http://www.zoopla.co.uk/for-sale/property/kirkdale/daisy-street/
(nowhere near me, just thought to search what may be a street name!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorrect Image returned in Yahoo search results
A client (healthcare practice) is reporting an incorrect profile image associated with one of their providers (another provider in the same practice). They sent a screenshot. I've been unable to replicate the issue, and Yahoo is only 4% of the search traffic. Questions: Is 4% search traffic from Yahoo roughly normal? Is it lately increasing? I'm finding reports of malware Chrome/Firefox extensions that switches the default search engine to Yahoo search to drive revenue. This client was formerly on Yext, and possibly, someone could have associated the wrong image. Would WhiteSpark or Moz Local be of any help? Do you know a way for us to address the problem? Request a re-crawl from Yahoo or request removal? Thanks in advance.
Local Website Optimization | | firecatsue0 -
Migrating to new website with new name and new content
Hi for the past few years I have been running a personal training company from the following domain name www.smpt.me. This has done well in the past and so has some authority in google as it was ranking well on page 1. Over the last 6 months I have set up a new website with some new business partners using the domain name www.healthbyscience.co.uk. This new website, whilst still a personal training website, has different content to the original. We want to use the new website rather than the old one and therefore my question is how I can use the old website to assist with the new website. Thanks
Local Website Optimization | | Health-by-Science0 -
Do duplicate street addresses on 2 website affect SEO?
Hi, We have 2 websites built for one client that has 2 companies running from the same physical location. Would having the same address listed on both websites affect their SEO rankings? The 2 websites mentioned are linked below: http://anastasiablinds.ca/ http://www.greenfoxwindows.ca/ Thanks for your help!
Local Website Optimization | | Web3Marketing871 -
Weird: Local Landing Page Not Showing In "City + Brand" Search Query
Hi Mozzers, I've noticed something strange that I can't quite wrap my head around. I'm hoping it's an easy fix and I'm just overlooking something. Backstory: I'm managing all things digital for a local flooring retailer that has 6 showrooms in the region. I've done basic local SEO - local landing pages with proper markup, GMB set up and verification, Moz Local scores are in the 80% range for each location and improving steadily, etc. However, one of my locations is way behind all of the others in both organic searches and the map. Recently, I did a search for "city + brand" for this particular location in an incognito window and the page came up on the 4th page. When I perform the same search for any of the other locations, the respective landing page come up 1st or 2nd along with the homepage. I even searched using the title tag as well as a few more specific searches and still nothing on the first page. This is weird, right? Has anyone experienced this before? Search Console came back perfect, so no penalties and it's definitely being indexed. For reference, the page I am referring to is http://www.nextdayfloors.net/locations/columbia/ and the location query I am using is "Columbia, MD" Any help is much appreciated! Thanks! Tim
Local Website Optimization | | AinsleyAgency0 -
Multiple Locations with Branded Name/Keyword in URL
I have a client, let's call him "Bob". Bob has 2 stores where he sells "Widgets", Bob's Widgets and Bob's Widgets South. These locations are roughly 40 miles from each other and serve two different marketplaces. Each location has their own website "www.bobswidgets.com & www.bobswidgetssouth.com". Each location is run by different individuals. The Store Manager at Bob's Widgets is complaining that when you type "Bob's Widgets" into the search engines "Bob's Widgets South" website is indexing in the 2nd and/or 3rd position. The Store Manager at Bob's Widgets feels that Bob's Widgets South could be stealing business from him because of the way Google is indexing the sites. I have explained to him that the keyword the user is typing in is in both names of the locations and in each URL and this is prompting the search engine to index both sites. Am I missing something else???
Local Website Optimization | | mittcom0 -
National Results when Searching
I have a client that sells health and life insurance. It's a local office in a smaller town. When I do a google search only national results come up but when I tack on the city and state I get local results. I've done keyword research and narrowed the area down to the county. The search volume I get from just the keyphrase like "health insurance" lets say is an average of 70 per month but when I tack on city and state that number drops to 10 per month. What would be the best strategy for gaining traffic. It's not realistic to compete with national company like State Farm. Any Ideas?
Local Website Optimization | | DunckleyDesign0 -
Drastic changes in keyword rankings on a daily basis
Anybody ever seen keyword rankings for a site change drastically from day to day? I've got a client, a local furniture store, whose local keywords (furniture + city) rank consistently well without much change, but when it comes to broader keyword rankings (like "furniture" or "furniture store") in their zip code, they'll go from ranking at the top of Google one day to not being ranked at all the next (at least according to Raven Tools). My best guess is that it's just a reflection of personalized results from Google, but such a dramatic change day in and day out makes me wonder.
Local Website Optimization | | ChaseMG0 -
Why My Site is Ranked for Few Hours on Daily Basis in Google SERPs
We have observed Google is shuffling our ranking on daily basis for our website: www.strokesexhibits.com, which is annoying. Almost on daily basis, in evening hours we are in ranking against almost every keyword for few hours (roughly 6-12 hours) but in the morning hours we are back to 50+ to 100+ positions. This is not happening with our domain only but facing same issue with the Google plus pages and few articles which we have on some high authority sites are behaving in same way. For better understanding, please have a look on following stats (Evening Screenshots were recorded yesterday after 8:00 PM, Morning screenshots were recorded after 9.30 AM - GMT +4 Time Zone). all following results are related with google.ae Keyword: Exhibition Stand Evening: 2 Google plus posts are in ranking + One main website page is ranking. Position 2: http://screencast.com/t/Yf2SLQNRJEm Position 4, 6: http://screencast.com/t/sDs2nShaAGr2 Morning: Google Plus pages disappeared + Different main website page is in ranking in back pages. Position 87: http://screencast.com/t/XT8hCEmOY Keyword: Exhibition stands Evening: 2 Google Plus posts are in ranking + One main website page Position 2,3,6: http://screencast.com/t/kF3PaVtwWe Morning: All above pages disappeared from ranking & new pages appeared in back pages. Position 75: http://screencast.com/t/nMTEWJlT Keyword: Exhibition stand design Evening: 2 Google Plus & one main website page is in ranking Position 4,5: http://screencast.com/t/ENUg4Do4i Position 78: http://screencast.com/t/xf8NeMzH Morning: Above pages disappeared and 2 new pages got ranking in back pages. Position 72, 73: http://screencast.com/t/1VidK4cx Keyword: Exhibition companies in dubai Evening: 2 Google Plus pages are on first page + Home page of website on back pages. Position 4: http://screencast.com/t/F3ljdakI3bU Position 8: http://screencast.com/t/evuDLuuL Position 70: http://screencast.com/t/xQ24Mdm9DV Morning: Home page dropped 11 positions + google plus disappeared Position 81: http://screencast.com/t/FD1IxnqL Keyword: Exhibition stand fabrication: Evening: 2 main website + 2 google plus + 1 second brand site + 1 third party website + 1 youtube link – all related to us are in ranking Position 1,2: http://screencast.com/t/kZACVnUS1yG Position: 4,5,7: http://screencast.com/t/JyAKX2bv66t Position 11,12: http://screencast.com/t/2CdJMMHB8 Morning: One page lost by position 1 + One page disappeared and new page appeared in ranking + google plus disappeared + youtube gained ranking of 2 positions + 3rd party link also gained ranking by 3 positions. Position 2, 4: http://screencast.com/t/JwJfa0Je Position 8, 10: http://screencast.com/t/wHup3X6Isu Keyword: Exhibition stand contractor Evening: 2 Google plus links + One main website link on back pages. Position 4,6: http://screencast.com/t/bMJlI7cco Position 100: http://screencast.com/t/twBOwFbR Morning: Google plus disappeared + main website page still on back pages & gained 2 positions. Position 98: http://screencast.com/t/tMXHmkiQWFE Keyword: Exhibition stand installation Evening: 2 main website + one Google plus is in ranking Position 2,4,5: http://screencast.com/t/GfyXZn19 Morning: All 3 pages disappeared & new single page is in ranking Position 3: http://screencast.com/t/i0fdgZvVZwUk Any Suggestion???
Local Website Optimization | | strokesinteriors0