Is it possible to rank for street name searches?
-
I am working with a real estate agency who serves a very small geographical area in Dallas, TX. Many areas with Dallas addresses have proper names (e.g. Uptown, Highland Park, Lake Highlands, etc.), but the area my client wants to target is nameless, so we had the idea of trying to target searches for particular street names instead (e.g. homes for sale on easy street). I have looked around quite a bit, but have not found a website that takes that approach. Any thoughts on whether it's possible?
-
Oh, that's very kind of you to say, Chad. It's always my pleasure! Seems like you've got some great opportunities ahead for some interesting content dev.
-
Thomas, that was HUGE! Thank you, sir!
-
Miriam,
You have been a tremendous help to me in the past, so thank you for replying to this question. In fact, I posted this hoping to get your input.
(1) That's right on the street names being baked into the listings themselves. I know it's helpful to have pages for cities, areas, and neighborhoods, but I have never (until now) considered building pages to target particular streets. It makes sense to me, but I had not found a precedent for it until Thomas' post above (thanks, Thomas!).
(2) I have seen the reports of dramatically increased "near me" searches, so thanks for the tips on optimizing for that.
-
Hey Chad!
Interesting topic. Two thoughts on this:
-
I'm assuming that the optimization for the street names is already baked into your client's real estate listings. As in 3 BD/2BR Home at 123 Turtle Creek Drive. Right? It certainly makes sense to me that you would optimize the home listing pages with their street as well as their city.
-
I'd give some thought to 'near me' searches as well (as in 'homes for sale near me') which Google stated doubled in 2015. This phenomenon is largely tied to local pack results, but, of course, it's forbidden to build Google My Business listings for 'for sale' properties. Nevertheless, there could possibly be some organic opportunity to begin competing for near me phrases for the small area your client serves. Content development + optimization + link earning would be key here.
Hope this helps!
-
-
Yeah it's possible, for example this: http://www.zoopla.co.uk/for-sale/property/kirkdale/daisy-street/
(nowhere near me, just thought to search what may be a street name!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple service area pages that rank well. However the primary keyword page tends to bounce around between the pages. How can I stabalise the ranking to the primary page
We have multiple service area pages attached to the primary keyword for the site which arent in the navigation and we have the primary page which is in the navigation. Currently Google is choosing different service area pages to rank for the primary keyword so the rankings bounce around a lot for the keyword when it doesn't have a service area target in it. Eg work shirts vs work shirts brisbane.
Local Website Optimization | | jonathan.k0 -
Best practice for local keyword ranking in URLs
Hi, I have a large artificial grass website with many franchise location landing pages. At the moment i have most of the landing page URLs like this www.domainname.com/uk/city/ My TLD does not contain the keyword "artificial grass" so should I follow the location with the keywords /city-artificial-grass/ or is Google pretty savvy these days and will it know that I am an artificial grass company? I'm after the best recommendations for this if possible. Thanks
Local Website Optimization | | Easigrass0 -
Maintaining Rank During a Domain Change
Looking to the community for any insights on our situation. We moved a decently ranked domain name that was ranking between 3rd-6th in organic search results to a new domain that we thought would serve us higher position in the long term. We went through Google's change of address tool and over a period of 2 to 3 weeks we went from being off the map with our new domain to showing up again around page 2 - 14-18th position. It seemed that our climb back corresponded to Google indexing our new urls. Each time a large batch was indexed we seemed to jump back up. But, in our last report we noticed that we didn't budge any higher and some of our non-branded keywords actually dropped a little. The old domain was "citychurchfamily.org" and the new domain is "citychurchbloomington.org". We were thinking that the latter would be a stronger domain in the long term. Any insights on why we haven't fully retained our former ranking value at this point or anything I should be focusing on? We are trying to rank for this phrase "churches in bloomington, in". Thanks!
Local Website Optimization | | a_toohill1 -
Canonical for blog tag or search site
Dear all, I have problem with duplicate content on my site and crawled by seomoz as "duplicate content", might be i am not clear enough about how to put "canoncial" but the problem is with my site mostly on blog or tags or categories, so some link that actually different tags ....come with same result..so like: http://www.livingwordfreelutheran.org/news-events/blog/tag/ Gymnastics and http://www.livingwordfreelutheran.org/news-events/blog/tag/ God's Power It will show same result..the problem is,all are dynamic... and what i should put the canonical for that page? Both of link use same page or controller? If i put the canonical itself on each result it will be fix it? Or how? …and also I confusing how I put it also on search result? Like ?query=keywords that show same result? How I put canonical on there? Sorry if this duplicate question... I very very appreciate for the help…thank you! Best regards,
Local Website Optimization | | lwflc
Harrison0 -
Search Result Brings Up Home Page
Hi all, I've been looking at some SEO work on our new CMS site that's been up for a few months now and when doing a search for a particular page which I know has good SEO and received a 'B' rating on the MOZ on page grader, our home page shows up and not our relevant page. I don't exactly want to worsen the SEO on our home page so that it doesn't show up, but why would my home page which is fairly generic and covers a large area of the business show up rather than the specific page which I am searching with exact keywords for? For example: If I was searching for 'bananas' my home page for fruits would show up rather than my bananas page which has been tailored around those keywords. Thanks
Local Website Optimization | | HB170 -
Search Result Discrepancy: Keyword "Dresses" shows international sites in the search results of Google.co.in.
Hi All, What would be the reason that Google shows international websites in the first page results while there are huge local players available. Eg: Dresses - Keyword that shows results with almost all the results from International websites whereas the local big players in the same category are not shown. This is not the case for other keywords like Women dresses, Clothing, Shoes etc., Is it a bug or any particular reasons? Thanks,
Local Website Optimization | | Myntra0 -
Will NAP Schema Impact non local searches
Hi, Just got a business address and a toll free number for my website. I have read that adding the NAP details schema to the site gives that additional weight of trust to Google and also helps local search. Now my website is NOT local. However, if I add my LA address details on my website using the Local Business schema.org, it might give Google the impression that I am based out of CA. Fair enough, but my question is, will it impact negatively for SERPs from other states. For example I might want to rank for KW "Autism Alternative Treatment". Obviously now that I have added my NAP, if someone keys in Autism Alternative Treatment LA or Autism Alternative Treatment CA, google should give my site preference. But if someone searched Autism Alternative Treatment Arizona, will google exclude/downgrade me (even though there may not be a local site for Arizona) from the search results under the pretext that I am not Arizona based? Your suggestion would be very helpful.
Local Website Optimization | | DealWithAutism0 -
Website Rankings - Provincial Movers
Hello Moz Community, We have been working with a company called Provincial Movers to optimize their website. We are focusing our efforts on building external local & relevant citations, however, I can't help but think there is more we can do internally --> www.provincialmoving.com The previous provider created a LOT of articles that are not necessarily relevant to the website like this: http://www.provincialmoving.com/blogs/ Do you guys have any suggestions for cleaning up the website so it performs better on Google? Thanks, Anton
Local Website Optimization | | Web3Marketing870