Google Search Console - > Google Search Analytic gives figure for google organic or adwords or combine of both?

[wright335]

Hi All,

In Google Search Console -> In Search Analytics. I can see Clicks, Impressions, CTR and Position. I want to know all these 4 - Clicks, Impressions, CTR and Position gives information related to google organic only? or combine or google organic and google adwords?

Thanks!

[MikeRoberts]

In Search Console it is not possible to see All Queries and All Pages at the same time but you can see All Queries related to One Page or All Pages related to One Query. If you're in Queries and you click the Double Arrow >> symbol on the right, it will add that Query to the Query Filter, thus showing only that query. If you then click on Pages, it will show you All Pages as filtered by the Search Term. You can do the same in the other direction. If you're in the Pages list and you want to see how all your queries relate to a specific page, click the >> next to the page you want in order to filter everything by that page. Then click into the Queries list and you'll see search terms as filtered by that page. You can also enter filters in on your own by clicking the down arrow next to Pages or Queries, clicking "Filter", choosing 'Contianing', 'Not Containing', or 'Is Exactly' and then entering in the terms or URL you're looking for. (Just make sure to clear those filters when you don't need them)

If you need a better idea of how certain search terms relate to pages, you can do that in Google Analytics as well to get a breakdown of what search terms are more prevalent for what type of medium to certain pages. But in Analytics you get the issues of anonymization from being logged in causing the data to be hidden behind Not Provided.

[DirkC]

If you want the combination of pages with keywords you could use the Search Console API - I wrote a post about it here on Moz: moz.com/ugc/how-to-get-the-data-you-need-from-googles-search-analytics-api

[wright335]

Hi Mike,

I do have one more query -

In Search Analytics I have selected Click, Impression, CTR and Position but next to that there are few other options like queries, pages, countries etc from that I can select only one of them.

So my query is Is it not possible to select queries and pages together?

If not then what are other option to check?

Thanks!

[MikeRoberts]

Google Search Console only provides you data for Organic traffic. If you have an AdWords account and are running campaigns, you can see how those campaigns are translating into Paid Traffic numbers. In AdWords, you can connect your Search Console account for a specific site to the AdWords profile for that site to get a better comparison of how your paid & organic traffic interact (https://support.google.com/adwords/answer/3097241?hl=en). And if everything is set up correctly in Google Analytics, you can see in the Source/Medium or Channels sections how your traffic numbers are broken down by Organic, Referral, Paid, Direct, etc. which can help give you an even better understanding of how various types of traffic interact with your site.

[Ria_]

This is just for organic search data.