Front page, keyword strategi?
-
Hi,
Should the front page target a mixture of the most important keywords for the whole site (on page optimization)
Or should we choose 1 or a few that are extra important/natural and optimize for this?
Each important keyword already has it´s own dedicated page (single keyword optimized)
...so either way the front page would "compete" against another internal page on a specific keyword, but maybe that´s the wrong way of looking at this?
Almost all external backlinks are pointing to the front page so I guess that´s the real strength of the front page but it does not provide in depth good value for a specific keyword.Thanks!/Anders
-
I would avoid single page approach for SEO purposes.
Homepage can have some keywords sprinkled on it, but it wont really matter much, Google is far more into topics than keywords alone these days, context. Also, your sub pages that are focused on particular topics/keywords will probably rank far better organically than your homepage for related keywords.
So try to treat homepage as a generic landing page, the aim is to grab interest of visitor and have them interact with the site. A good idea is to find your major and well established/budgeted competitors and look up their homepages and see how they treat it, you will probably notice they are not text or keyword heavy or truly optimized in most cases. Try to start with award winning competition websites. awwwards is a good place to start for that and it has categories of business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combine poorly ranking pages into a single page?
I'm doing on-page optimizations for an apartment management company, and they have about seven apartments listed on their site. Rather than include everything on the same page - /apartments/apartment-name/ - they have the following setup: /apartments/apartment-name/contact /apartments/apartment-name/features /apartments/apartment-name/availability /apartments/apartment-name/gallery /apartments/apartment-name/neighborhood With very few exceptions, none of these pages appear to rank for anything, and those that do either rank very poorly for seemingly random keywords or for keywords like the apartment complex name (alongside the main landing page for the complex). I'm of the mind to recommend combining the pages into a single one that contains all the info, eliminates the chances for duplicate content (all of the neighborhood pages contain the same content verbatim), and prevents keyword cannibalization. Thoughts? Thanks.
On-Page Optimization | | Alces1 -
How to have H1 keywords on EVERY Page but not destroy user experience for holiday rental site
Hi all, as a Newbie getting my holiday home rental site up & running, I just cannot find a clear answer to this after many hours research. Moz & everyone else advises I need to optimise by ensuring my keywords are in my H1s, that H1s need to be on every page, more than 20 characters, but still unique, relevant, a statement of the content, appealing to users & not keyword stuffed. How can I include my keywords ("holiday home tasmania" & "tasmania holiday rentals") in the heading on EVERY page & still make every heading unique, relevant & not keyword stuffed? I only have 10 pages Home / The Space / Amenities / Location / About / Guide / House Rules / Reviews / Contact & they by nature need to be information based, not designed like a more creative Blog (which I will add later). Eg - my Amenities page which is a quick reference list so people can easily see inclusions & find if we have features they need/want. It seems really awkward & not in keeping with the chic, designer image I am trying to project to have "Amenities At Your Holiday Home Tasmania", "Three Beaches Tasmania Holiday Rental Location", "About This Beach Holiday Home Tasmania", "Your Guide To The Best Of Your Holiday Accommodation's Local Area", House Rules Of Your Chic Holiday Home Tasmania", "It's Easy To Contact Your Next Tasmania Holiday Rental" Much of the information out there including Moz's seems to be oriented towards blogs where there is a lot more creative freedom for an expressive H1, rather than a service business in a competitive space where people need to access facts & features quickly in order to make a buying decision & are very quickly going to notice & be irritated by the use of similar sounding phrases in every headline AND sprinkled throughout the page content. Many thanks, Cherie - Australia
On-Page Optimization | | Luminatrix1 -
Losing Page Rank
Hello Moz I launched a re-design of our site over the summer and we jumped in organic search for some keywords. Recently one of our landing pages is being hammered by Google last we we lost one position this week we lost 5 positions. Although, when I check the on-page grade Moz gives it an A is there a check sheet anyone has that I could go through to see if I have any common problems. Ryan
On-Page Optimization | | ryanparrish0 -
On-page Optimisation for Keywords That Are Not Natural Language
I would like to know your thoughts on optimising a page for a keyword phrase that is not how you would normally write it. When someone searches they tend to use the (no pun intended) key words relating to their query rather than natural language. Using these keywords leads to copy that doesn't read well but not doing so gets you a poor mark on On-page graders like Moz. My clients target an international market but are region specific so, for example, I might want to optimise for 'safari lodge zambia' or variations of that. Alternatively it might be optimising for a specific tour so the keyword might include a region highlight and the 'safari' or 'tour' qualifier which again can sometimes be problematic. In the title, I would normally use the name of the tour | company name but that may not match an exact likely keyword search and in the main copy/description it would be unnatural to incorporate the keyword phrase.
On-Page Optimization | | intergise0 -
Optimizing pages for keywords
I have a couple of websites for retailing the western chaps manufactured by my company. I have recently tried to increase my learning for SEO since one of my main sites (started in 2006) just lost about 45% of it's organic search volume since the end of May. It seems my search to learn just creates more and more questions. I have been using google adwords for several years now and have used that information to find the most searched keywords. There are some general keywords like western chaps and cowboy chaps that receive decent search volume. If I get more specific to a certain type of chap, chinks for example, the popular high volume keywords are chinks, chinks chaps, western chinks, and cowboy chinks. These all relate to one type of chap...the chink. I want to be visible for these keywords, but how does one optimize for more than one without diluting? Should I also try to optimize on the homepage of my sites for the general terms like western chaps and cowboy chaps? Can I optimize for both? I could really use some help. Any experts out there up to the job of consulting for me, some with extensive knowledge and experience? I'm not looking for the SEO giants with hundreds of clients. I don't feel that I will get the proper value from those types. My company is small and spending is an issue, that's why I would like someone to consult with. I should be able to do most of the labor, I just need the knowledge.
On-Page Optimization | | Kelly_S0 -
On page SEO Strategy / What pages to use?
What is the best page to use for targeting your hard to rank keywords? The keyword phrases in question here are "Acrylic Tank Manufacturing", "Custom Aquariums", & "Acrylic Aquariums" As of right now we have created 3 separate pages for each one of these keyword phrases. http://seaquaticaquariums.com/custom-aquariums for "Custom Aquariums" http://www.seaquaticaquariums.com/custom-aquariums/acrylic-aquariums/ for "Acrylic Aquariums" http://www.seaquaticaquariums.com/services/acrylic-tank-manufacturing/ for "Acrylic Tank Manufacturing" Or are we better of using the home page http://www.seaquaticaquariums.com/ for the our main hard to rank for terms. Generally speaking I would think more people will link to our home page.
On-Page Optimization | | SeaQuatic0 -
Keyword canibalization
Hi all, as part of the optimization process i've used the same keyword in two different pages of my site (the "home" page and another page") 'cause I had only four criteria (keywords) selected for my business model and six pages so I had to redistributed it in diferent pages. This keyowrd especifically is suited for two pages of the website. The thing is that it could result in keyword canibalization as two pages are competing for the same keyword and may Google penalize the site. ¿How could I solve the problem? I can use only these four criteria according the the business model of the company. In case the pages are indexed and something has been changed how must i proceed? Thanks.
On-Page Optimization | | juanmiguelcr0 -
Why is this page ranking highest?
I've just used Open Site Explorer to compare some sites whose (unpaid) Google ranking I aspire to. They all have higher authority than my site, but the top ranking site out of the 3 I've looked at has the lowest Page Authority, hardly and links (when the others have hundreds), lowest page rank and lowest page trust. In fact, when you look at the top ranking page (ranks #1), it does not even have the search term in it as a complete phrase. One thing I do notice is that it does have 100,000s of linking root domains from one linking root domain. So how can it rank number one on Google?
On-Page Optimization | | Beemer0