How Reliable is the Avg Query Position in GA?
-
Hi Moz Community,
I wanted to know how reliable the average position data is for queries in Google Analytics search console report. I know this report is fairly new this year and the numbers are calculated a bit differently than they were in the old search engine optimization report.
I want to know what the biggest differences are between this search console report vs. the old SEO report in GA. I'm also pretty confused about how GA reports on the average position. Obviously it's an average position of whatever date range your choose. But for instance, if your site shows multiples landing pages for one search query will it roll that into the average or just take the landing page that ranks higher? Does the position average take into account video or photo serp results and is this the average across mobile, desktop and tablet?
This number has always been a guess since it's sampled data but I want to know how accurate it is. I read this article in 2014 (linked below) but I'm not sure if it all still applies now that that data might be presented differently.
Any answers or discussions would be great here.
Thanks
-
I've heard a lot about STAT, what's your experience with them and in your option how is their ranking data better than GA's?
Thanks
-
Yep, trying to incorporate them in a rankings report but I find it to be slightly different from Moz rankings.
-
Are you using these numbers for a report?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to interpret search "clicks" in GA?
I am trying to make some sense of the data in the "Landing Pages" report under "Search Engine Optimization" in GA versus the data under the "Landing Pages" report in "Behavior | Site Content". For example, the SEO report says my page http://www.asiantraveltips.com/blog/bangkok-skytrain-bts-mrt-lines/ received 22,000 search impressions in the past 30 days and 900 "clicks" (12.42%). What are these "clicks" when the Content "Landing Pages" report says the same page only got 382 "sessions" in the same period??? What are these "clicks" if not clicks on the search results link that should be reflected in landing page sessions on the corresponding page?
Reporting & Analytics | | Gavin.Atkinson0 -
What does WMT measure against for search query fluctuation?
Hi guys, I always thought that when checking out search queries on Webmaster Tools that it measured change per week. However, I noticed that my impressions and clicks were actually up but WMT was reporting that they were down over a week so it can't be that. Does anyone know? Attached screenshot for clarity. Thanks in advance! XkWANTo_
Reporting & Analytics | | Whittie0 -
Has GA changed how it calculates bounce rate?
Updated website from Magento backend to Wordpress and since the redeploy, my bounce rate has dropped from 40% to 4%. I did check to see if there was duplicate GA tracking code but only one call. I checked reports under "visitor flow" and one page visits seem inline with the previous bounce rate. Weird. Never experienced this before.
Reporting & Analytics | | Timmmmy0 -
See which Google TLD organic traffic is coming from in GA
Hi all, I'm working with a client that is marketing to English speaking ex-pats in Thailand. I have a suspicion that many of these ex-pats are searching through google.com (or .co.uk) instead of google.co.th. In Google Analytics (or any other tracking tool), is there a way to see which country-specific Google domain organic searches are coming from? Thanks, Tim
Reporting & Analytics | | TimKelsey0 -
Switching Google Analytics from Urchin to GA
I want to finally make the switch from Urchin to GA in Analytics, but the Google support page is no longer working (I realize I'm late to this so they likely took it down/moved it to where I can't find it). I've been searching on Google but can't find a straightforward guide to changing that won't disrupt my data. Anyone have a link to a working guide, or can you provide some guidance?
Reporting & Analytics | | Axios_Systems0 -
'Search Queries Report' in Webmaster Tools Question
Hi, How much do you use the search queries report in webmaster tools to research current rankings/movements? It does look like a great tool but the data doesn't seem to be spot on. For example a keyword over a week might have flux in position so lets say 6.0 then 9.2 for 3 days then back to 6.0. But I check the serp's for this keyword everyday and didn't see any movement?!?! Is this a good tool for you?
Reporting & Analytics | | activitysuper0 -
How to see traffic for specific keywords in GA
Hell guys, What i want to achieve is to generate a list of specific keywords showing traffic for a certain periode of time. I also want so be able to compare this time period with historical data. I want a list as shown in: Traffic sources -> sources -> search -> organic. This shows a list of keywords generating traffic out of the organic search results. When you use a filter you can only use one word so it seems. I just want to create that list but with the specific keywords i choose to display. I tried advanced reports and advanced segments but that doesn't really give me what i want. The idea behind this whole thing is that i want to give my client an overview of the traffic received on the words we are optimizing for. this traffic has to be compared to the previous month so they can see clearly if there were changes. Thx !
Reporting & Analytics | | 5MMedia0 -
How Do I Create Custom Reports In GA For First Click Attribution?
It only took me a year and a half to get the code Will Critchlow laid out in a blog post last year put on my website. Now I've finally got it but I need more instruction on how to create the custom report I need in GA! Will said he was going to expand on how to set up the custom reports but I'm not sure he ever did. So, can anyone either direct me to Will's follow-up post about setting up custom reports for first click attribution or tell me how to do it? Thanks!
Reporting & Analytics | | eTundra0