International SEO & Duplicate Content: ccTLD, hreflang, and relcanonical tags
-
Hi Everyone,
I have a client that has two sites (example.com & example.co.uk) each have the same English content, but no hreflang or rel="canonical" tags in place. Would this be interpreted as duplicate content? They haven't changed the copy to speak to specific regions, but have tried targeting the UK with a ccTLD.
I've taken a look at some other comparable question on MOZ like this post - > https://moz.com/community/q/international-hreflang-will-this-handle-duplicate-content where one of the answers says **"If no translation is happening within a geo-targeted site, HREFLANG is not necessary." **If hreflang tags are not necessary, then would I need rel="canonical" to avoid duplicate content?
Thanks for taking the time to help a fellow SEO out.
-
The correct way to get .co.uk to rank the in UK and .com to rank elsewhere is to use Hreflang tags, but only if content on the two sites is different. If it's the same content i.e., it has not been localized to UK, then you are better off using only 1 website. Google often ignores Hreflang markup when it encounters duplicate content.
So you have 2 options:
- Retire 1 of the websites because it's useless to have duplicate content.
- Use Hreflang and make sure that content is NOT duplicate but localized for at least 1 of the sites.
-
Hi Charles
Yes you'll need hreflang tags on those two sites wherever you have duplicated content. I'm not sure about that sentence in bold that you found in another Moz post however referencing the Google guidelines on hreflang, they have the following:
- You keep the main content in a single language and translate only the template, such as the navigation and footer. Pages that feature user-generated content, like forums, typically do this.
- Your content has small regional variations with** similar content in a single language**. For example, you might have English-language content targeted to the US, GB, and Ireland.
- Your site content is fully translated. For example, you have both German and English versions of each page.
The second point is most relevant to you in this situation I believe. Duplicate English content targeting different regions.
I would NOT recommend using the canonical tag because that will seriously limit the visibility of the piece of content that is your non-canonical version. If you want exposure in Google UK for your .co.uk site and other versions of Google for your .com then use hreflang and Google will be able to understand how your content should be targeted.
Furthermore, if you want to target one specific country with your .com (e.g. USA) then you can use the country geotargeting report in Google Search Console.
All the best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce Product Page Optimization & International SEO
Hello, I'm working on our website SEO optimization. We have a thousands of products pages with different structures for the languages (arg) and very depth folder path .com/[folder]/[folder]/[folder]/product1.hmtl So now I have the happiness of working on the optimization of the website with themajor risk of impacting all current ranking. But anyway, here are a few questions I have on the way. Part 1 - International URL Our websites target people per country and languages. We do not have shops per countries (not enough resources_) but we try to get at least website per languages. What could be the best option?_ Url Parameters +hreflang So we save one folder less and the proper setup. But I'm just scared it's gonna be too messy for Google URL:.com/product1**?lang=fr** Product page:link rel="alternate" hreflang="en" href=".com/product1" / Language folder + hreflang one folder more but clearer structure URL:.com**/fr/**product1 **Product **page:****link rel="alternate" hreflang="en" href=".com/product1" / Part 2 - Product URL Our website is structure per categories so the product comes after. However, I've seen a lot of websites recently removing the categories to save folders space. What should be the most efficient option? Category folder It's obviously a good practice but this + the language folder makes already 2 folders URL:.com/categoryA/product1-{targetedKW} {targetedKW} = cheap product, best price or else All in url I've never done it but it somehow makes sense URL:.com/categoryA-product1-{targetedKW} Part 3 - Keyword stuffing As I'd like to get most of it automatically done, what could be the best places to add a few KW. **Markups:**All the ones we can **Meta Descriptions:**optimize one for Google + one for twitter + one for facebook Longer to do but then from google shopping and other automatic links, we could have the perfect or, at least, best description possible **All other option:**Reuse our product name + {targetter KW1 KW2 ...} Product description_ex: content_ Buttons (click to buy)ex: button title="Buy product_name cheap" alt="Purchase product_name"Buy Product name/button Images:same than above Meta:Titles and meta description Hn
International SEO | | omnyex0 -
Providing a default hreflang for translations
I've been doing a lot of research on hreflang and had a question regarding the implementation with location targeting. I have a translation for Brazilian Portuguese, I'd like to target Brazil with this translation on my site but also provide it as the default for other users that speak Portuguese outside of Brazil. Can I use the same translation for two different sites? So my hreflang would look like this: So in this example the pt-br and pt sites would be duplicates but with one being specifically targeted to Brazil and the other for all other people speaking Portuguese anywhere else in the world. The default language of the site is English so the full implementation would look like this:
International SEO | | Brando160 -
Google Webmaster showing error for [hreflang='x-default']
Hi There! Using [hreflang='x-default'] tag to target language specific countries on our site but Google Webmaster showing errors even implementation made as per Google guideline but one thing is not clear and we are not sure, this is the reason behind it. Error is showing up only on those pages where 'Google Parameters' are used. For example : https://www.sitegeek.com/a2hosting?grank=open 'grank=' is defined as a 'Google Parameters' and on the above page 'hreflang' tags are : Also, on page https://www.sitegeek.com/a2hosting [without Google Parameters] same above 'hreflang' tags are taken. But, There is no error on second page URL where no 'Google Parameters' in URL. Therefore, error showing on first URL where 'Google Parameters' are taken. Is this the issue or not? suggest how to remove? -- Rajiv S9vhl3T
International SEO | | gamesecure0 -
Best International Rank Checker?
Anyone have a recommendation for the best international ranking tool. I'm looking to gather accurate ranking trends and am looking for a service that will return rankings in as many localized countries as possible.
International SEO | | marcbn0 -
Proper use of HREF-LANG tag and Geotargeting.
I am working with a global company that has different country sites (these are distinguished via country subdomains - country.site.com). Upon looking at the Google Analytics data, I noticed that even though the different country geotargeting settings aren't set up correctly, we are reaching the right target market for each site. My hunch is because even though there is no geotargeting, the language for each country site is making the content relavant (this in combination with the subdomain). I have read through various resources here on MOZ, and noticed that the primary purpose of the href-lang tag is important if you have similar/identical pages that are targeted towards different countries/languages. If the pages are translations however, how important or impactful is it to set the geotargeting and href-lang tags for the other sites altogether?
International SEO | | marshseo0 -
Google Analytics & Webmaster Tools Filtering
I've just set up a client who uses internationalization on Google Webmaster tools and Google Analytics. For easier management they opted to use subfolders rather than subdomains or cctlds. So I set up a Google Analytic Property, with one Unfiltered profile, and another 3 profiles filtered per language. With the main language English being exclude anything starting /fr/ /de/ as it resides on root. The filters seem to work fine; however after linking this to the Google Webmaster Account to be able to access Search Engine Optimization I do not seem to get any language filtered data. I was wondering if someone had any idea or possible solution to this problem. As I would expect to at least have the Landing Pages if not exactly the keywords filtered by the same criteria that the rest of the data is being filtered. I know there's also an option to create a separate webmaster tools account, however this way I still cannot filter just the English; and I cannot link it to all the separate profiles.
International SEO | | jonmifsud0 -
Do we need to update our sitemaps each time our content changes?
Dear SEO experts! We have created sites maps to get our international sub-domains indexed, however we're unsure if we have to update our sitemaps each time our content changes on our many landing pages which are translated to 17 different languages? Obviously the goal is to make it dynamic so it updates itself. I hope you can help us with some advice. Thanks a lot! Allan
International SEO | | Todoist0 -
Export sitemap or internal linking structure in a visual diagram?
Is there a FREE ONLINE tool that will Export a existing sitemap or internal linking structure in a visual diagram? I'm trying to help my clients see there existing sitemaps in a visual document and show how each page links to the next. Is there a FREE ONLINE tool that does this?
International SEO | | splashmedia0