Optimising my ecommerce blog
-
Hey guys,
I am after suggestions on how i can better optimise my blog? www.imrubbish.co.uk/blog I have been getting regular blog posts up until say a month ago. Looking to get a new writer and get 3-4 blog posts a week done. Sometimes targeting products, sometimes general chat about bins.
I am hoping you kind people can make a couple of suggestions i could be doing.
Thank you
-
To start with I would conduct some keyword research to identify bin related phrases that are generating search volume and you could deliver some interesting content around.
I would also consider creating some link worthy content, a competition may be worth a try maybe giving school children the opportunity to produce a graphic design to cover one of your bins? This should increase your blog posts ability to rank in the serps.
From a user perspective I would break the posts up with some images and maybe some bullet points and sub headings to make them easier to digest. Including images would also give you the opportunity to optimise the image alt text.
I would also make sure all your posts only contain one meta description as multiple meta descriptions can confuse search engines:
On URL www.imrubbish.co.uk/blog/2011/07/best-recycling-bin/:
name="description" content="I'm Rubbish.co.uk Blog">
name="description" content="Our best selling bin so far this year has been the Open Top Recycle 50 and Recycle 30 litre. Both come with a choice of 2 coloured bases, 6 coloured lids and" />
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog hasn't ranked since reposting.
Hey Moz fam! I had a blog that was doing pretty well for the target keyword. Unfortunately, to make a long story short, we had an image in it we weren't supposed to so I unpublished it for a few days while we got that sorted out. Since republishing (with all the same content) it has not gotten a single impression. I inspected the URL and it is totally eligible but nothing in the way of organic traffic. Any ideas on how I can recover?
Content Development | | danieldaher1 -
Blog or article length and SEO value
Why do different blog lengths affect SEO differently? Is it directly affected by Rankbrain or the Google Algorithm, or is it more because of user engagement?
Content Development | | CyrusDariusXerxes0 -
Do I really need a "Blog"?
Hello Moz community, I have a question about creating content on a new website that we just launched. Do we really need an area called a "Blog"? It's a financial website and the network admins have some security concerns about placing a blogging application such as Wordpress on the server because of PCI regulations. Can an area such as one called "Resources" where you list articles or posts be just as effective as a "blog"?
Content Development | | bcglf0 -
Difference in Forum and Blog for SEO
I was pushing my employer to agree to switch to add a blog onto our site and he asked me, what is the difference between the blog and a forum for SEO purposes. Besides the general look and feel and a forum being more community oriented, is a blog better than a forum for seo, and if so, why? It can be vice-versa I just need to fully understand this myself so I can begin to work on one and explain it to my employer. If anyone can provide any insight, it will be much appreciated.
Content Development | | ithvac0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
Guest blogging resources
Mornin' Anyone have any guests blogging resources to find guest bloggers and blogs to guest post on? I've been using My Guest Blog but it runs dry after a while. Thanks
Content Development | | Martin_S0 -
Duplicate page title on blog
Is this something I should b concerned about? I get about 6 posts per page with unique titles - however the title per page is not unique. Is this important?
Content Development | | MartinSpence460 -
Is it worth to change a blog from a subdomain to subfolder?
We have a blog in a subdomain since some years and we are thinking about moving it to a subfolder, to see if we can boost the main domain (incoming links + fresh content). Could be worth it?
Content Development | | Montse0