How to create goal for Events?

[pragnesh9639]

Hi All,

I have created event via google tag manager for my ecommerce site. That events are button clicks. Now I want to know after clicking that event does that customer reached to Thank You Page or not? How can I do that? which type of goal I have to create?

Thanks!

[TrentonGreener]

Hey Pragnesh,

It seems you have a few questions here, I'm going to recap to ensure we touched base on them all & try to get you sorted out.

Questions

1. Does a customer reach a thank-you page if you have event tracking in place?
2. How can you get them to go to thank-you page?
3. What type of goal is needed to track this in Google Analytics
4. How to know when events are happening?

Answers

1. A customer isn't redirected because event tracking was added, unless the button's onclick is a window location change, which requires javascript to redirect them. I would encourage you to make a link (href) and style it to look like a button. Great example here.
2. The above example will show you how to make a button-click a link that can go to a thank-you page.
3. If you're wanting to track the event as a goal in Google Analytics (GA), then you'll need to grab the following values (Category, Action, Label, Value) that you have used to create the event (not all are required) and create a new goal in GA with the 'Event' goal type. You can then verify the goal to ensure the tracking is setup correctly.
4. If you setup the above goal, then you can track the event as a goal, if not you can see ALL events in the events report of GA. Behavior>Events>Overview. You should be able to drill down there and see all goals that are taking place. This is a good source for double checking the Category, Action, Label, Value fields for the goal to be created in step 3.

I think that should get you sorted, if you're still having issues let me know and I'll help you out further!

Let me know if this works for your issue!

Trenton

[RobCairns]

Hi Pragnesh,

It'll require a bit of work on your part, but you can go to your GA and select your "Thank You" page to see what kind of traffic it has received (since people aren't likely to navigate to it directly, there are good odds only people who converted will be represented here). Compare that to the number of goal conversions you have tracked and that should tell you what you need to know.

If your event tracking is set up properly, you will know that your customers are coming through because only those who click through will be represented as goal conversions. If you are not increasing your goal conversions, it means that:

1. Either your tracking isn't set up properly

OR

2. No one is clicking through

Check the traffic volume of your "Thank You" page to figure out which it is - if people are getting to that page, but your conversions aren't increasing, then you know tracking isn't set up properly.

Hope that answers your question.

Cheers,

Rob

[pragnesh9639]

Hi Robert,

Thanks for your response. I am aware about thankyou page and I am tracking also for other pages but my concern is for "Event" I do event tracking how do I know my event clicked customer reached thankyou page?

Thanks!

[RobCairns]

Hi Pragnesh,

In terms of creating goals, there are multiple options.

First, there is a misconception that you need to create a "thank-you" page in order to track goals. There's a pretty neat way to get around this by adding some code to your submit buttons. Raven Tools has a pretty sweet tool that provides your with a plug-and-play version:

https://raventools.com/marketing-reports/google-analytics/event-tracking/contact-form/

Or you can use the Contact Form 7 plugin (there are other options) which allows you to set up this code automatically:

http://contactform7.com/tracking-form-submissions-with-google-analytics/

However, if you are determined to go ahead with a Thank You page, you can find how to take care of that here:

http://www.brightervision.com/thank-you-page/

Simpy put, follow these steps:

1. In GA, go to "Admin"
2. Go to "Goals" (right column, 3 rows down)
3. Click "+New Goal"
4. Click "Custom" in 1st section
5. Click "Destination" in 2nd section
6. Type in URL addition (only the part that comes after your domain)

i.e. if your domain is www.example.com and your thank-you page is www.example.com/thank-you, then you would enter "/thank-you" into this section.

After that you just have to make sure that your submission forms are redirecting visitors to your Thank You page and you're all set.

Hope this helps, feel free to reach out if you have any further questions or need clarification.

Cheers,

Rob