Facebook Pixel Installation
-
We are looking to setup conversion tracking for an Ad on Facebook.
Upon selecting the Ad objective as a conversion, the pixel code is eventually provided.
However, we are unsure, do we put this pixel code in:
-
In the head tags of the header.php of our Wordpress website
-
In the head tags of the page where a conversion is recored (i.e. the Thank You page of our website)?
If it is the second option, is there a Wordpress plugin that will enable this to be easily done?
Thank you for helping us clarify this!
-
-
Thanks for everyone's responses here, we appreciate it. We will use GTM to install the pixel and will also try Duracel Tom's plugin for our Wordpress site.
-
Agree completely with Sean. Use GTM.
Are you using the 'new' facebook pixel?
If so, the pixel goes on all pages and then you place the conversion pixel (with your standard event) on the Thank You Page.
Having the pixel on every page also allows you to remarket to visitors.
Duracel Tom's plugin is a good one to install GTM on your site.
-
Hey there,
I would say the easiest way to do this would be through Google Tag Manager. If you can put the container on all pages of your website, it has a bunch of support for adding 3rd party tags (such as Facebook, Twitter etc.) within the interface and you can add your tag and deploy the container in seconds.
All the best,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to drill down on Facebook Audience's interests AFTER ad has run?
Howdy, folks. So, Everyone knows that we can create custom Facebook audience with all the filters, interests and behaviors and see what audience "consist of" in FB audience insights. That's all nice and dandy, but here is my situation: So, I "build" the audience the best way I can, run the ad, have, let's say average results. Theoretically (especially if audience is broad), I would be able to get better results if I was able to see which segment (by interests or behaviors) of targeted audience performed best. And then run another ad to narrowed down audience. But, as far as I understand and know, there is no way to do that. FB reporting only provides breakdowns on age, gender, location, devices and couple more things. So, is there way to get that data? P.S. If I'm still confusing, here are couple examples: I run ad for audience who have interest in football OR meat OR potatoes (let's say because I sell meat and potatoes dish for football players :D). So, is there way for me to find out which interest group performed best without running three separate a/b/c test campaigns (imagine if i have 20 "OR" interests)? I run ad for audience of male, between 22-44 age. Is there way to find out which interests group in this audience performed best?
Conversion Rate Optimization | | DmitriiK0 -
Have you notice that more you spend on a Facebook boost, less you make?
On a Facebook page I manage it has been noticed or atleast argued that the more you spend on a boost for a specific day the less conversion it makes. for example: spending 10 euro/dollars on a boost would give: 160 likes, 6 comments, but by spending 40 euro/dollars would give nearly the same: 170 likes, 7 comments we have run this a few times with similar outcomes.. Any ideas or did you have a similar outcome?
Conversion Rate Optimization | | webtheoria.com0 -
Tracking Facebook Mobile Visits to Desktop Conversions?
Hi. If I set an ad in Facebook, I can obviously track visits, conversions and so on from that ad and see if they where mobile or desktop. However, how do I, if possible track a mobile visitor who the converts on a desktop? Eg. I go on XXX Facebook Ad on my mobile whilst in work, look around. Like what I see. Then I go home from work, open my laptopn and go on XXX website and send an email enquiry form in. Is this possible to track? Thanks
Conversion Rate Optimization | | YNWA0 -
Facebook Connect login preventing traffic source conversion data. Any solutions?
We're buying traffic to the website via Adwords, and when they hit the website and go to sign up for an application (enter into our conversion funnel), the session concludes as a bounced session, a new session starts and that session now has a referral from Facebook rather than the original referring source. This means we can't monitor adwords conversions properly (or any other traffic source conversions) this seems to be quite a common problem with Facebook/Google account logins, in the case of Google, people block account.google.com but we can't afford to block Facebook outright as we're wanting to see other Facebook referrals. Has anyone come across this problem? Any suggestions of how to fix this?
Conversion Rate Optimization | | Startupfactory0 -
Buy Facebook Likes for visitor trust?
I was curious if anyone ever considered buying Facebook likes to increase visitor trust. Our homepage has only 75 likes even though we are a leader within our industry. A smaller competitor has over 1,000. If all else is equal, I question whether this helps to influence trust amongst visitors and whether there is any value in doing some Fiverr deals to buy FB likes. My concern would be to be in Google's bad graces by them thinking we are doing this strictly for ranking. However, now that Google has declared that social signals are not a ranking factor, I feel this is less black hat and maybe something that Google won't care about. Thoughts?
Conversion Rate Optimization | | TheDude0 -
Facebook orders?
Is it possible to set a goal of users visiting from Facebook and completing the Order? If yes, could you please guide me through the process?
Conversion Rate Optimization | | Khem_Raj70 -
Analytics for Facebook
I'd like to use an analytics program to track Facebook like conversion. I've tried just putting the code on the page that I'm framing in. I'm getting some activity, but it definitely isn't tracking correctly. Anybody had any luck installing Google analytics or another tracking program on an FB fan page? I asked this question last week and didn't get an answer, so It'd be nice if one of the SEOmoz guys could chime in.
Conversion Rate Optimization | | totalseo-1557340 -
Analytics for Facebook
I'd like to get some more accountability in my Facebook campaigns in the FB ads interface is woefully inaccurate regarding fan conversion. What's the best way to integrate Google analytics, or another tracking program into the new Iframe custom business pages?
Conversion Rate Optimization | | totalseo-1557340