Site-wide links with optimized anchor words?
-
Hi Moz community,
I work at a web design company. I found my competitors have a lot of site-wide backlinks from their clients with optimized anchor text "affordable web design by XXX". Some of the clients' website are not even relevant to web design or design industry. I am sure those are dofollow links. Although I heard a lot of sayings that site-wide backlinks look unnatural and spammy, why the top ranking guys are still using this way to acquire backlinks? Does Google really actually say no to this?
Thanks for any help and explanation.
Best,
Raymond
-
Hi Raymond
Very nice question to ask i also see people in my industry using the same technique to aquire tons of backlinks, but as you consider about penguin 4.0 as it is now using the core alogorithm as a real time, one or another it will get penalized by google i think its not a long term strategy to sustain in market
Note: the key points in seo as we are a marketers is not to rank #1 in google . we need to just build the trust, great UI/UX interactions on our website
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I change a URL on a site that has only a few back links?
I have a site that wants to change their URL, It's a very basic site with hardly any backlinks. http://www.cproofingandexteriors.com/ The only change they want to make is taking out the 'and'.. so it would be cproofingexteriors.com they already own the domain. What should I do?? Thanks
Intermediate & Advanced SEO | | MissThumann0 -
Google WMT/search console showing thousands of links in "Internal Links"
Hi, One of our blog-post has been interlinked with thousands of internal links as per search console; but lists only 2 links it got connected from. How come so many links it got connected internally? I don't see any. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
What link building techniques would you recommend for a dating site?
I am working on adding more content to the site (content marketing, trying to attract natural links), and this includes a blog. On-site optimization will be done based on good keyword research, and after that I will be working on link building for the site. I will pull backlink data of competing best performing dating websites, google-wise, and try to get some links from there. What other link building strategies / techniques could be good for this? Thanks.
Intermediate & Advanced SEO | | blrs120 -
Can you recover from "Unnatural links to your site—impacts links" if you remove them or have they already been discounted?
If Google has already discounted the value of the links and my rankings dropped because in the past these links passed value and now they don't. Is there any reason to remove them? If I do remove them, is there a chance of "recovery" or should I just move forward with my 8 month old blogging/content marketing campaign.
Intermediate & Advanced SEO | | Beastrip0 -
Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
Sorry for the long title, but that's the whole question. Notes: New site is on same domain but URLs will change because URL structure was horrible Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google) Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant). So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct? Thanks in advance for any quick answers!
Intermediate & Advanced SEO | | JDMcNamara0 -
Do links from twitter count in SEOMoz's Toolbar link count?
I am using the Chrome extension and looking at a SERP, when a page is said to have 2000 incoming links, does that include tweets with a link back to this page? What about retweets. Are those counted separately or as one? And what about independent tweets that have exactly the same content (tweet text + link)
Intermediate & Advanced SEO | | davhad0 -
Dynamic Links vs Static Links
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day. We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
Intermediate & Advanced SEO | | RBA0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10