At What Point Are We Doing Too Much Link Building?
-
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this?
Thank you in advance for your valuable advice and support, Moz community!
-
Very much so. Thank you for your insight! We will have to restructure our packages.
-
In general, I would avoid promising any specific number of links at all. With the clients expecting this number each month, it can lead to teams building lower quality links just to meet their quota and fulfill the promise to the client. It would probably be wise to tweak the language you use and possibly re-think how you're tiering out that service. I'd recommend to group out different types of link building and tier it based on the complexity of the strategy.
I'd also recommend checking out Rand's final presentation from the 2016 MozCon; he gives some good directional advice on how to approach Link Building and some solid strategies and tactics to consider:
https://seomoz.box.com/shared/static/2462nsyjoeifyxaaivllh6541dz8zrwh.pdf
I hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building via Rafflecopter
I received an invite from a company to enter a contest for a chance to win a prize. The contest is run by Rafflecopter. Rafflecopter looks interesting because you can place the contest anywhere including social sites and your own website. Contestants can increase the chances of winning in various ways such as an FB like, tweet, etc. The largest number of points (for this particular contest) are awarded for linking from your website to their website. Given that the contestant must add the link to their website and the sponsoring company can not control whether they use nofollow, couldn't this contest approach to link building cause problems for SEO? If the contest included instructions to copy and paste the html with a nofollow, that would seem like a better solution, but the only guidance given was to link to their home page. Your thoughts? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Domain extensions and link building
Hi, If you were trying to rank your website for a search term in Google UK, would it be more beneficial to build links from .co.uk websites then any other? I have read on Hubspot if your targeting UK rankings then link building from .co.uk domains will have a good impact on UK rankings? Thanks
Link Building | | activitysuper0 -
Link Building & Moz metrices
I am just starting up so no flaming please. Okay so i was given a project and i was amused to see a lot of backlinks to the website with viagra pills title. This is why i assume the domain authority is very low. I tried asking a few website owners to drop the links but they said its a lot of manual work they wont do it(that was shocking) So what next? Would building authority links in any domains help me in this case?
Link Building | | hardik_hrc0 -
When building links should I be doing it through different iIP addresses?
Im working on building links to pages on my site, should I be doing it through different ip's or proxies? Lately its been press releases, that we submit and they are pushed out by 3rd party. Thank You
Link Building | | TP_Marketing0 -
Any value in link building to local pages on my site?
If I'm trying to rank for the term 'wedding band' with my url: http://www.musicliveuk.com/home/wedding-bands will linking to local pages such as: http://www.musicliveuk.com/live-acts/hire-wedding-bands/wedding-bands-london help the main page to rank? I added the 'local' pages to try and pick up any traffic from long tail search queries but my main focus is on getting the main page to rank as the traffic from long tail queries is so small. So is it worth me spending time building links to these local pages in order to try and help the main page rank?
Link Building | | SamCUK0 -
Most effective method for link building?
From your experience, what have you found to be the most effective method for link building? It's starting to look like the only way to receive good links is by writing great content or offering great services and allowing the links to come in naturally (which is obviously the most important thing anway), but are there still any effective methods of getting valuable links through link building, apart from having personal connections and relationships with site owners?
Link Building | | eli.boda0 -
Building Links
Hi everyone, I am new to SEO and in the process of building links the clean way. Any suggestions on how exactly I can find websites that are linking out to quality websites already? I went thru most of my competitors link building strategy - and 90% of their links are done either thru link exchange or paid links. So looking at my competitors strategy does not really help. So I need to find websites/blogs/forums that are ready to link to me if I can show them some useful content. How do I find these websites first? Please help! Cheers! Arjun
Link Building | | ArjunRajkumar0