Product Page Links
-
I have a product category page at https://www.hurtlegear.com.au/s1000rr/ which currently has 38 products on it.
Problem is, all the product titles start with the name of the text: "bmw s1000rr" (because that's what they are) - so that means there are 38 anchored internal links on that page, all starting with the same keyword. You can see how that might look to the Google crawler.
Recently that page dropped from around 15 to outside the top 100, and Moz tells me that the page is keyword stuffed with "bmw s1000rr" (no suprise) so I'm guessing that may be the reason the page has disappeared out of the SERPs.
I don't really want to change all the product titles (then they wouldn't make sense) so I'm just wondering if there is any way around this? Is there some way of telling Google that this is a product category page and therefore to ignore the anchor text in all of those product links? Can/should the links have some kind of markup on them? Or is the page beyond help?
Basically I'm looking at a way of keeping the product titles as they are, but avoiding a page penalty from Google somehow.
I'm a bit of a newbie, any suggestions would be most appreciated.
Cheers, Graeme
-
Hi John, thanks for the answer, I really appreciate it, and it's given me some things to work on.
I can't see any changes my competitors have made, and they also haven't moved in the rankings, all that happened was I added a couple of paragraphs of extra text to the top of our page, and then about a week later it dropped out of the top 100. I added that extra text around 10 November, and since then have only made very minor tweaks to try and get it to re-appear.
I'll do as you suggested and in response to your specific points:
- Bulk up pages like https://www.hurtlegear.com.au/bmw/ as that should be able to rank for some head keywords - when you say "bulk up", would you consider it bulked up in it's current form? Or do you mean even more text than that?
- On this /s1000rr/ page, remove the links from the images and rely on the anchor text link. Reducing unnecessary internal links like this has been shown to help rankings - will do, thanks
- You could expose these model pages in your HTML sitemap. They're currently 3-4 clicks from the homepage, and bringing them up in your hierarchy could help get them crawled more - will do, thanks.
Cheers, Graeme
EDIT: Just after I posted this I've noticed we've reappeared at number 19. Will still implement those changes though, they sound sensible to me.
-
Hey Graeme -
Good questions here. I think there is something else going on with your page than over-optimization, though you could definitely remove some mentions of your keyword in that top chunk of text. Any idea if some of your competitors have done anything to move up?
I checked your page's cache and it hasn't been re-cached since November 20th, which surprises me. I checked your robots.txt and there's nothing there that causes alarm. Have you made any other changes to your page?
A few things I'd also think about on this page and your site:
- Bulk up pages like https://www.hurtlegear.com.au/bmw/ as that should be able to rank for some head keywords
- On this /s1000rr/ page, remove the links from the images and rely on the anchor text link. Reducing unnecessary internal links like this has been shown to help rankings
- You could expose these model pages in your HTML sitemap. They're currently 3-4 clicks from the homepage, and bringing them up in your hierarchy could help get them crawled more.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we rename and update a page or create a new page entirely?
Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?
On-Page Optimization | | Parker8180 -
On page links
Hi I am really intrigued by Bloomberg strategy. if you look at their article pages they are full with internal links done with what I assume to be an automated process (too many pages to be done manually). it seems to work for them. I would love to hear your opinions.
On-Page Optimization | | ciznerguy
http://www.bloomberg.com/news/2014-11-26/uber-said-close-to-raising-funding-at-up-to-40b-value.html0 -
Is there any decent web browser that still displays the full page title at the top of the page?
I just updated to the latest version of Firefox on my Mac and saw that they now hide most of the page title in the browser tab, like Chrome and Safari. I like to be able to see the full page title at all times (for reasons I'm sure you all understand) and that's pretty much the only reason I stuck with Firefox all these years. Now I'm looking for an alternative – any suggestions?
On-Page Optimization | | matt-145671 -
Autogenerated pages
My main product is database conversion software. As it supports tons of databases, it's fairly easy to generate thousands of landing pages simply by variating source/target database names, connection information etc. In fact, I autogenerated almost 25k pages that way. As I didn't want to jeopardize my main site, I placed all that content to a new microsite (www.fullconvert.com) which had no history and no inbound links. Results were nice - site is live two months and in second month already had 1300 visitors. Now, my question is - should I create the same thing on my (old and rather authoritative) main site www.spectralcore.com? I could use a different template to avoid duplicate content. Of course, my main concern is being penalized by Google. In my opinion, this autogenerated content is fine because it provides (tons of) laser-focused landing pages, so visitors will instantly recognize they found what they're looking for. But Google might disagree! What do you think? Is there a danger in trying to leverage authority of my main site in adding 20k+ autogenerated pages with inbound no links to them?
On-Page Optimization | | metadata0 -
Do NoFollow links still split link equity?
So I realize that Google will split link equity between all links on any given page. Example, if a landing page has 10 links then the authority from the landing page is split into 10 and each link given its own smaller amount of equity from that landing page. My question is if I were to turn 9 of the 10 links on this page to NoFollow links would the equity still remain split 10 ways or would it simply pass all of it to the one DoFollow link left on the page?
On-Page Optimization | | PageOnePowerGang0 -
Related products - random products or static
Hello, I was curious about where to get related products from. Currently I just grab some random products from the same category. Would there be any benefit to always linking to the same related products on a product page? Thanks
On-Page Optimization | | nux0 -
Internal Links & Title Tags, Which Page Benifits?
The best way I can explain why question is with an example. Lets say I have a parent parent page that is focusing on a broad keyword.
On-Page Optimization | | donford
I also have a sub-page which is focused more on long-tail keyword variations. When I make an internal link and give it a title tag, should I give it the long-tail keyword for the juice, or should I use the broad keyword for the parent page's relevancy? Thanks for any help, advise or pointers.0 -
SEO Value of Within-Page Links vs. Separate Pages
Title says it all. Assuming that you're talking about similar content (let's say, widgets), which is better: using within-page links for variations or using separate pages? I.e., do we have a widget page and then do in-page links to describe green, blue, and red widgets, or separate pages for each type of widget? In-page pro: more content on a single page, thus more keywords, key phrases, and general appearance of real content. In-page con: Jakob Neilsen says they're confusing. Also, for SEO, you only get one page title, rather than a separate page title for each. My personal bias is for in-page, since I hate creating dozens of short pages for what could be on one page, but my suspicion is that separate pages are better for SEO.
On-Page Optimization | | maxkennerly0