Finding Average Session Duration for AdWords Campaigns
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Happy Holidays Mozzers!
Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords.
Any help on this issue would be great! Thanks for reading!
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Hi,
First of all I assume auto tagging is enabled and your Adwords & analytics accounts linked. Now click on Colums>>Modify Columns>>Google Analytics>>Avg.session duration
Hope this helps.
Thanks
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Do you know where I can select that, when I clicked on 'Columns' I didn't see avg. session duration.
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Hi J.P,
Yes you can see 'Average Session Duration' in Adwords. Please check this step by step article @ https://support.google.com/adwords/answer/2617364?hl=en-GB
Hope this helps.
Thanks
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