Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Client Wants To Use A .io Domain Name - How Bad For Organic?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Client Wants To Use A .io Domain Name - How Bad For Organic?

    White Hat / Black Hat SEO
    3
    3
    3915
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • 94501
      94501 last edited by

      Hi,

      I have a U.S. client who is stuck on a name that he wants to get as a .io (British Indian Ocean) domain name for a new site.

      Aside from the user confusion/weirdness, how much harder do you think this makes this sites organic in the U.S. in the future with a .io domain name?

      FYI, the other part of the domain name he wants to use is short, meaningless and implies nothing in and of itself.

      Thanks!

      1 Reply Last reply Reply Quote 2
      • julie-getonthemap
        julie-getonthemap last edited by

        How much does he plan to spend on marketing to reinforce his brand?  I believe .io will rank on Google just as easily as .net .info .us etc. but how much will it take to rank in their customer's brain?  I have a .us and 7.5 years later I still have to reinforce the domain when I am talking to a client.  It's like trying to get a client to say chartreuse instead of lime green.

        1 Reply Last reply Reply Quote 2
        • SurgeStream
          SurgeStream last edited by

          Hi Michael Johnson,

          I am guessing that your client wants the .io since the keyword's .com version was already taken?  It is always preferred to go with the .com version of course.

          A .io domain extension is an odd choice, but I have seen it being used on several  tech startup sites recently where they were creating a brand around the base keyword.  In terms of rankings and seo factors to consider with an .io extension, I would personally avoid them and I have worked on any websites with that extension, but since all of these well funded startups are using them then perhaps they are on to something.  I know of one startup that went from their .io extension to the .com version, but it cost them a pretty penny.

          Not sure if this helps at all.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Boodreaux

            New Flurry of thousands of bad links from 3 Spammy websites. Disavow?

            I also discovered that a website www.prlog.ru put 32 links to my website.  It is a russian site.  It has a 32% spam score. Is that high? I think I need to disavow. Another spammy website link has spam score of 16% with with several thousand links. I added one link to the site medexplorer.com 6 years ago and it was fine. Now it has thousands of links. Should I disavow all three?

            White Hat / Black Hat SEO | | Boodreaux
            0
          • RobinJA

            Does Google and Other Search Engine crawl meta tags if we call it using react .js ?

            We have a site which is having only one url and all other pages are its components. not different pages. Whichever pages we click it will open show that with react .js . Meta title and meta description also will change accordingly. Will it be good or bad for SEO for using this "react .js" ? Website: http://www.mantistechnologies.com/

            White Hat / Black Hat SEO | | RobinJA
            0
          • Joseph-Vodafone

            Sub Domain rel=canonical to Main Domain

            Just a quick one, i have the following example scenario. Main Domain: http://www.test.com Sub Domain: http://sub.test.com What I am wondering is I can add onto the sub domain a rel=canonical to the main domain. I dont want to de-index the whole sub domain just a few pages are duplicated from the main site. Is it easier to de-index the individual sub domain pages or add the rel=canonical back to the main domain. Much appreciated Joseph

            White Hat / Black Hat SEO | | Joseph-Vodafone
            0
          • IsaCleanse

            Good vs Bad Web directories

            Hi this blog post Rand mentions a list of bad web directories - I asked couple of years ago if there is an updated list as some of these (Alive Directory for example) do not seem to be blacklisted anymore and are coming up in Google searches etc? It seems due to old age of the blog post (7 years ago ) the comments are not responded to. Would anyone be able to advise if which of these good directories to use? https://moz.com/blog/what-makes-a-good-web-directory-and-why-google-penalized-dozens-of-bad-ones

            White Hat / Black Hat SEO | | IsaCleanse
            0
          • Lisa-Devins

            Do I lose link juice if I have a https site and someone links to me using http instead?

            We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?

            White Hat / Black Hat SEO | | Lisa-Devins
            0
          • jampaper

            Are All Paid Links and Submissions Bad?

            My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?

            White Hat / Black Hat SEO | | jampaper
            1
          • David-Kley

            Should You Link Back from Client's Website?

            We had a discussion in the office today, about if it can help or hurt you to link back to your site from one that you optimize, host, or manage. A few ideas that were mentioned: HURT:
            1. The website is not directly related to your niche, therefore Google will treat it as a link exchange or spammy link.
            2. Links back to you are often not surrounded by related text about your services, and looks out of place to users and Search Engines. HELP:
            1. On good (higher PR, reputable domain) domains, a link back can add authority, even if the site is not directly related to your services.
            2. Allows high ranking sites to show users who the provider is, potentially creating a new client, and a followed incoming link on anchor text you can choose. So, what do you think? Test results would be appreciated, as we are trying to get real data. Benefits and cons if you have an opinion.

            White Hat / Black Hat SEO | | David-Kley
            2
          • kevin1

            How do I find out if a competitor is using black hat methods and what can I do about it?

            A competitor of mine has appeared out of nowhere with various different websites targetting slightly different keywords but all are in the same industry. They don't have as many links as me, the site structure and code is truly awful (multiple H1's on same page, tables for non-tabular data etc...) yet they outperform mine and many of my other competitors. It's a long story but I know someone who knows the people who run these sites and from what I can gather they are using black hat techniques. But that is all I know and I would like to find out more so I can report them.

            White Hat / Black Hat SEO | | kevin1
            1

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter

          Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.