Best SEO practice for multiple languages in website
-
HI,
We would like to include multiple languages for our global website. What's the best practice to gain from UI and SEO too. Can we have auto language choosing website as per browsing location? Or dedicated pages for important languages like www.website.com/de for German. If we go for latter, how about when users browsing beside language page as they will be usually in English
-
Hi,
Thanks for the reply.
We are more interested in folders than different TLDs. In this case, how we gonna feed other pages of website to other language visitors?
For french, they will land on example.com/fr/ and if they browse to other pages, should all other pages must have French? If so what's the way to present "French" content to them? Just an auto-translation? Or French written content? Any best example site you can refer?
-
There are more than one possible answer for this. I believe it depends on your business needs.
You should let Google know about all the versions of the site you have via hreflang, that´s a line of code you must insert within the Let me give you an example:
Those lines are letting Google know that a specific page has an equivalent in spanish, french, portuguese and english.
All the versions should be included, even the one the visitor is actually reading.
That's the basic step, you can choose between having a folder per idiom (example.com/de) or a more specific TLD (example.de) a specific domain is great to point for specific countries and the folder structure is more suitable for pointing to different languages which may cover many countries (spanish may point only to Argentina if you use example.com.ar or to all spanish speaking countries if you choose example.com/es)
I'm sure the community will help you dig deeper on this, let me add some links to get more info on this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much does "Sud-domain SEO optimisation" improves website ranking?
Let's say there is a website(domain) and couple of sub-domains (around 6). If we optimise all sub-domains with "keyword" we want our website to rank for.....like giving "keyword" across all page titles of sub-domains and possible places which looks natural as brand mentions. Will this scenario helps website to rank better for same "keyword"? How can these sub-domains do really influence website in rankings? Like if the sub-domains have broken links, will this affect website SEO efforts?
Intermediate & Advanced SEO | | vtmoz0 -
Corporate website in multiple locations and with multiple services
Dear Team, We are a corporate setup in India, we have the following services under different brand names: 1. Security guard services - ORION 2. Facility management services - NOIRO 3. Investigation services - Ascertain Solutions We are located in different locations - India, Bahrain and Abu Dhabi What is the best way to structure our website properties for getting maximum SEO benefit, please inform from the following options: i. One website with one blog, we will have multiple pages dedicated to each service where page titles can be the brand names of the service and the location, the domain will be of the parent company only. So everything comes under orionsecure.com. There will be a security services page for India, for Abu Dhabi , for Bahrain. Similar for investigation and facility management. **ii. Multiple websites for different locations and different services, **so there will be orionsecure.com, orionsecure.ae and orionsecure.bh. Also, there will be a noiro.com, noiro.ae etc. Each website will have a blog for content publishing (although it is hard to imagine how we can develop content for different locations). **iii. One website each for each service, location shown differently through domain masking, **so we keep developing different pages as per the different locations on one website only, but this is shown differently through domain masking. Please help with this query, I really need an answer to this. If any more questions, please connect on naman.arora@orionsecure.co.in or call on +91-8510999664. Thanks and Regards, Naman Arora
Intermediate & Advanced SEO | | Ascertain_Solutions0 -
Backlinks from one website to my 3 websites (hosted in 1 c-block) ?
We are making some linkbuilding. And have very nice backlinks offer. So we are planning to put our 3 websites in it. Our 3 websites are on separate IP, but same C-block. Can it be a red flag for google? Can i put my 3 backlinks in one blog post?
Intermediate & Advanced SEO | | bele0 -
Future-proof website to optimize SEO.
Hi All, This is my first post and hopefully a question that could help others in similar positions. Say we are trying to rank for the keyword "security testing tools". Product name is "Sectest" and its a security testing tool. *We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it. structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords. Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools? Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line. Thanks and best regards,
Intermediate & Advanced SEO | | JorgeGarcia0 -
XML Sitemaps for Message Boards / Forums - Best Practices?
I'm working with a message board that has been around for 10+ years and never taken SEO best practices into consideration. They recently started seeing mobile URLs show up in regular results, which they don't want. I'm recommending they implement multiple sitemaps to properly indicate to Google how to crawl the site and what to index. I've never dealt with a site this large so I'm not sure best practices. They have a HUGE community and new URLs are created every second. Doing a site: search returns "About 12,100,000" URLs. What are some best practices / the best way to approach sitemaps for a site of this size?
Intermediate & Advanced SEO | | MichaelWeisbaum0 -
Need bullet points for a new website on what to do for SEO
Hello, My company just launched a new website and its a competitve market it looks like. Its for moving boxes and moving supplies. They want a bullet point list (nothing real specific) of what I will be doing for SEO for the new website. I have been out of the loop for more than a year with SEO so not sure what the best things to do first are. Any help would be great. Thanks John
Intermediate & Advanced SEO | | maximumrank0 -
Multiple Domain names pointing at one website
Hello, A collegue has asked if we can buy multiple domain names which contain keywords and point them at our website. Is this good practise or will it be seen as spam? Will these domains actually get ranked? I'm sure I'm not the first person to raise this but can't seem to find any questions and answers about this. Thanks Mark
Intermediate & Advanced SEO | | markc-1971830 -
Best multi-language site strategy?
When reading about multi-language site structure, general knowledge says that there are 2 right ways of doing it right: Assign one domain per region/ language: www.domain.fr www.domain.de www.domain.co.uk ... If a country has more than one language, such as Switzerland, you can create folders for those languages: www.domain.ch/fr - in french www.domain.ch/de - in german Have a unique domain www.domain.com for the whole site and create folders for language region: www.domina.com/fr www.domain.com/uk ... If a language is spoken in more than one country, you can create subfolders www.domain.com/fr-ch - french in switzerland www.domain.com/de-ch - german in switzerland At first sight, it seems that option 1 is the right one. However, sites such as www.apple.com are using option 2. I am unable to decide... what would you recommend? Any objective criteria?
Intermediate & Advanced SEO | | hockerty0