Health retreat conundrum
-
Hi there
I have been contacted by a health consultant based in London who has recently acquired a health retreat in France. Since she can't commute between the two countries she wants to focus most of her time on promoting the health retreat in France. Her current GMB profile is based on her consultancy practice in London which uses her UK NAP but also points to the retreat's website. She is using the retreat's site to promote her services in the UK as well as the retreat in France.
Since she wants to spend most of her time promoting the retreat I feel she should create a GMB specifically for the retreat and have complete different NAPs for both business entities. (could she keep the website for both businesses if she wants too?)
Would having a NAP for the retreat located in France make a difference in local search if they are conducted in the google.co.uk? I have done a few geo-located searches for health retreats in specific cities in France and couldn't see any GMB profile come up or snack packs.
Any advice would be very useful.
Many thanks
-
Hi Neil,
Agree, this is a little complex. Is there a staffed, physical presence at the health retreat during stated office hours, and do customers come to that location? If so, then, yes, you can create a Google My Business listing for it if you feel it meets all of Google Guidelines: https://support.google.com/business/answer/3038177?hl=en
Be sure you're carefully reading the guidelines regarding ineligible business models.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Business Address on Google Profile & Citations
Hello, I'm looking to change a business address to a new one on a Google business profile (still in the same area but on a different street). So, I'll need to update all citations and website with the new address - Is it recommended to update the citations & website first, and then change the address on the Google business profile, or vice-versa? Looking to do this as safely as possible without negatively impacting the rankings much. I'm seeing a lot of conflicting information on this. Thanks in advance.
Local SEO | | UpLinkSEO0 -
Do You Think the Distance Algorithm Has Less Weight for Local Service Related Businesses?
Hey guys, I wish Rand could answer this question, because I know he figured all of this out, or has at least thought about it at least once. Basically, I want to understand exactly how the local algorithms work. Do you think the Distance algorithm works differently for service related businesses that don't offer services directly to your car, or other moveable assets? (motorcycles, lawnmowers, small engines) For example, construction companies. We all know how boring their offices are. No one wants to go to one unless there has been a problem or to pay a bill, say at Trugreen or something. They don't sell products, and who wants to go to some construction company that will likely just be a receptionist and maybe a field manager on his lunch break with some field reps rotating in and out during the day getting new leads and entering sales? That's uncomfortable. Why not just call them? So, do you think Google's local algorithms know that and put less weight on businesses that fall into that category? Car shops, small engine repair, and say shoe repair shops are different because you have to bring them something to fix. Stores that sell products are different because you have to go shopping and pay them to take the products home. But remodeling companies, marketing agencies, etc. probably don't get a lot of foot traffic. (And it's because we know we can handle it on a phone call.)
Local SEO | | everysecond0 -
What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
Local SEO | | everysecond0 -
What Should We Do to Fix Crawled but Not Indexed Pages for Multi-location Service Pages?
Hey guys! I work as a content creator for Zavza Seal, a contractor out of New York, and we're targeting 36+ cities in the Brooklyn and Queens areas with several services for home improvement. We got about 340 pages into our multi-location strategy targeting our target cities with each service we offer, when we noticed that 200+ of our pages were "Crawled but not indexed" in Google Search Console. Here's what I think we may have done wrong. Let me know what you think... We used the same page template for all pages. (we changed the content and sections, formatting, targeted keywords, and entire page strategy for areas with unique problems trying to keep the user experience as unique as possible to avoid duplicate content or looking like we didn't care about our visitors.) We used the same featured image for all pages. (I know this is bad and wouldn't have done it myself, but hey, I'm not the publisher.) We didn't use rel canonicals to tell search engines that these pages were special made for the areas. We didn't use alt tags until about halfway through. A lot of the urls don't use the target keyword exactly. The NAP info and Google Maps embed is in the footer, so we didn't use it on the pages. We didn't use any content about the history or the city or anything like that. (some pages we did use content about historic buildings, low water table, flood prone areas, etc if they were known for that) We were thinking of redoing the pages, starting from scratch and building unique experiences around each city, with testimonials, case studies, and content about problems that are common for property owners in the area, but I think they may be able to be fixed with a rel canonical, the city specific content added, and unique featured images on each page. What do you think is causing the problem? What would be the easiest way to fix it? I knew the pages had to be unique for each page, so I switched up the page strategy every 5-10 pages out of fear that duplicate content would start happening, because you can only say so much about for example, "basement crack repair". Please let me know your thoughts. Here is one of the pages that are indexed as an example: https://zavzaseal.com/cp-v1/premier-spray-foam-insulation-contractors-in-jamaica-ny/ Here is one like it that is crawled but not indexed: https://zavzaseal.com/cp-v1/premier-spray-foam-insulation-contractors-in-jamaica-ny/ I appreciate your time and concern. Have a great weekend!
Local SEO | | everysecond0 -
How to optimize landing pages for local search?
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
Local SEO | | Tourizee0 -
How to speed a website which government demands a popup of age restriction to display
Hi team, Im running a website, which is related to Online Vape shop and I have some confusion regarding the core web vital algorithm. However, the Government of the USA is very strict for this kind of topic and we should have to display the age restriction popup for those new users who enter the website: https://ashvapesmoke.com/ Can anyone tell me how to speed up the website, as if the website has this kind of popup mandatory guidelines from the government. Google is launching a new core update related to speed in the may 2021 right? So if we add this kind of banner popup and all In the website, how we can get away from the issues. Please clarify to me, anyone, ASAP.
Local SEO | | hopseq0 -
Should I use LocalBusiness schema on my home page or Contact Us page?
I know I should only use Organization schema on one page of my site, but I'm not sure if I should use it on the Home page or use LocalBusiness schema on the home page. I was thinking of adding LocalBusiness schema to home page, Organization schema to About Us page and Corporate Contact Schema to Contact us page. Thoughts? Is there a best practice? I can't seem to find much information on what's best to use where.
Local SEO | | RoxBrock1