#1 rankings on both HTTP and HTTPS vs duplicate content
-
We're planning a full migrate to HTTPS for our website which is accessible today by both **www.**website.com, **http://**www.website.com as well as **https://**www.website.com.
After the migrate the website will only be accessible by https requests and every other request (Ex. www or http) will be redirected to the same page but in HTTPS by 301 redirects.
We've taken a lot of precautions like fixing all the internal links to HTTPS instead of HTTP etc.
My questions is: What happened to your rankings for HTTP after making a full migrate to HTTPS?
-
Hi Olivia -
Thanks for the question. It's definitely a good one to wrap your head around as anytime you change URLs it's a large undertaking and a lot that can go wrong.
What should happen when you move from HTTP -> HTTPS and have done everything correctly (not chaining redirects, etc) is that your HTTP pages will stop ranking in favor of your HTTPS pages which should take their place. Some people have seen a small improvement in rankings from moving to HTTPS, but for the most part people just saw a swapping out of the ranking URL to the HTTPS URL.
Make sure you annotate Analytics when this goes live so you can make some correlations from the move. Sometimes people have seen an increase in clickthrough rate because users subconsciously trust HTTPS sites more.
Good luck!
-
To be honest, not a lot. Some people see slight increases, some people see slight decreases.
It's something Google has been quite savvy with since it encouraged everyone to make the upgrade so I wouldn't worry at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content in Accordion doesn't rank as well as Content in Text box?
Does content rank better in a full view text layout, rather than in a clickable accordion? I read somewhere because users need to click into an accordion it may not rank as well, as it may be considered hidden on the page - is this true? accordion example: see features: https://www.workday.com/en-us/applications/student.html
Technical SEO | | DigitalCRO1 -
Duplicate Content - Different URLs and Content on each
Seeing a lot of duplicate content instances of seemingly unrelated pages. For instance, http://www.rushimprint.com/custom-bluetooth-speakers.html?from=topnav3 is being tracked as a duplicate of http://www.rushimprint.com/custom-planners-diaries.html?resultsperpg=viewall. Does anyone else see this issue? Is there a solution anyone is aware of?
Technical SEO | | ClaytonKendall0 -
Duplicate content through product variants
Hi, Before you shout at me for not searching - I did and there are indeed lots of threads and articles on this problem. I therefore realise that this problem is not exactly new or unique. The situation: I am dealing with a website that has 1 to N (n being between 1 and 6 so far) variants of a product. There are no dropdown for variants. This is not technically possible short of a complete redesign which is not on the table right now. The product variants are also not linked to each other but share about 99% of content (obvious problem here). In the "search all" they show up individually. Each product-variant is a different page, unconnected in backend as well as frontend. The system is quite limited in what can be added and entered - I may have some opportunity to influence on smaller things such as enabling canonicals. In my opinion, the optimal choice would be to retain one page for each product, the base variant, and then add dropdowns to select extras/other variants. As that is not possible, I feel that the best solution is to canonicalise all versions to one version (either base variant or best-selling product?) and to offer customers a list at each product giving him a direct path to the other variants of the product. I'd be thankful for opinions, advice or showing completely new approaches I have not even thought of! Kind Regards, Nico
Technical SEO | | netzkern_AG0 -
Partially duplicated content on separate pages
TL;DR: I am writing copy for some web pages. I am duplicating some bits of copy exactly on separate web pages. And in other cases I am using the same bits of copy with slight alterations. Is this bad for SEO? Details: We sell about 10 different courses. Each has a separate page. I'm currently writing copy for those pages. Some of the details identical for each course. So I can duplicate the content and it will be 100% applicable. For example, when we talk about where we can run courses (we go to a company and run it on their premises) – that's applicable to every course. Other bits are applicable with minor alterations. So where we talk about how we'll tailor the course, I will say for example: "We will the tailor the course to the {technical documents|customer letters|reports} your company writes." Or where we have testimonials, the headline reads "Improving {customer writing|reports|technical documents} in every sector and industry". There is original content on each page. The duplicate stuff may seem spammy, but the alternative is me finding alternative re-wordings for exactly the same information. This is tedious and time-consuming and bizarre given that the user won't notice any difference. Do I need to go ahead and re-write these bits ten slightly different ways anyway?
Technical SEO | | JacobFunnell0 -
Duplicate Content - Reverse Phone Directory
Hi, Until a few months ago, my client's site had about 600 pages. He decided to implement what is essentially a reverse phone directory/lookup tool. There are now about 10,000 reverse directory/lookup pages (.html), all with short and duplicate content except for the phone number and the caller name. Needless to say, I'm getting thousands of duplicate content errors. Are there tricks of the trade to deal with this? In nosing around, I've discovered that the pages are showing up in Google search results (when searching for a specific phone number), usually in the first or second position. Ideally, each page would have unique content, but that's next to impossible with 10,000 pages. One potential solution I've come up with is incorporating user-generated content into each page (maybe via Disqus?), which over time would make each page unique. I've also thought about suggesting that he move those pages onto a different domain. I'd appreciate any advice/suggestions, as well as any insights into the long-term repercussions of having so many dupes on the ranking of the 600 solidly unique pages on the site. Thanks in advance for your help!
Technical SEO | | sally580 -
Duplicate Content of Reseller Product?
There is a particular product/service that I resell through an API. There are quite a few of them and each one requires a lot of content. The company provides web content for each product but I'm wondering about the SEO implications of using it? Obviously using the content, it will not be unique so I won't be able to rank (easily at least) for these products. Are there any _negative_results that I can get from using this content though? If I simply won't rank for those products it's not an issue since I get traffic elsewhere. Thanks!
Technical SEO | | reliabox0 -
Duplicate video content question
This is really two questions in one. 1. If we put a video on YouTube and on our site via Wistia, how would that affect our rankings/authority/credibility? Would we get punished for duplicate video content? 2. If we put a Wistia hosted video on our website twice, on two different pages, we would get hit for having duplicate content? Any other suggestions regarding hosting on Wistia and YouTube versus just Wistia for product videos would be much appreciated. Thank you!
Technical SEO | | ShawnHerrick1 -
How to prevent duplicate content at a calendar page
Hi, I've a calender page which changes every day. The main url is
Technical SEO | | GeorgFranz
/calendar For every day, there is another url: /calendar/2012/09/12
/calendar/2012/09/13
/calendar/2012/09/14 So, if the 13th september arrives, the content of the page
/calendar/2012/09/13
will be shown at
/calendar So, it's duplicate content. What to do in this situation? a) Redirect from /calendar to /calendar/2012/09/13 with 301? (but the redirect changes the day after to /calendar/2012/09/14) b) Redirect from /calendar to /calendar/2012/09/13 with 302 (but I will loose the link juice of /calendar?) c) Add a canonical tag at /calendar (which leads to /calendar/2012/09/13) - but I will loose the power of /calendar (?) - and it will change every day... Any ideas or other suggestions? Best wishes, Georg.0