What is everyone using for social media reporting now?
-
Now that Moz has retired the social element, I'm at a loss as to what to use instead. What have you all switched to?
We use Hootsuite to schedule Twitter and LinkedIn posts for our clients, and Facebook native mode for scheduling there. At the end of each month I produce an SEO report for each client and up to now, that's always included the social report from Moz. I want to be able to report on the following for Facebook, LinkedIn and Twitter.
- what traffic has come to the client's website from each social channel
- growth in followers/fans
- engagement for the month eg how many retweets, likes, shares etc
- best performing posts on each channel
I've looked at Sprout, but it seems to me that in order for Sprout to give you all the reporting info you need, you have to use it to manage all your social media channels, and as mentioned above, we already use Hootsuite for this. I don't want to switch completely. Twitter Analytics gives me the info I want for Twitter, but doesn't output this to a pdf style graphical report. I just want a nice summary to give my clients every month.
Any ideas as to the best way to report on all this while still using Hootsuite to do the scheduling? My feeling is that I just want a flexible, easy to use and comprehensive reporting tool that covers all social channels, and not a social media management tool.
-
Hi there!
We use Rival IQ for competitor comparisons and amazing PDFs. You can also monitor competitors, and you have as lot of flexibility with measurement.
-
Thanks ViviCa1, I'm also looking at Report Garden to evaluate how useful that could be. Will look at Raven as well.
-
I was going to suggest Sprout but if you don't want to use that, maybe have a look at Raven: https://raventools.com/ I've used it previously for reporting although not specifically for social media reporting but they do have the ability to do social media reporting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We doing more now then ever .. but its not paying off? Please help any ideas or thoughts are welcome?
Since August 11th We have been dropping 5 to 10% in Organic Search Traffic ?
Social Media | | 365ToursSafaris
We are now producing as more quality content/ blogs/YouTube videos Facebook and Google plus posts, then ever before. We taking a look at our pages, author tags, paying more attention to titles and meta descriptions.
we are not acting Spammy in any way, or at least not that we can see. But for some reason, Google analytics Stats are just going down week after week, our website is www.safari365.com Can anyone help us see what we are doing wrong ?0 -
Best way to research the social potential of content (NOT just search potential).
I'm wondering if anyone in the community has found a good method for researching the social potential for content. I'll break down what I'm asking exactly so it makes more sense. In order for a page to get ranked highly on Google for a keyword it needs authority (usually). With social media having an ever increasing impact on the authority of content, creating content that has social value (shared, liked, talked about, etc) can really help increase the authority of that page in Google's eyes. In saying this if content is created that people search AND talk a lot about, it's authority will rise quickly, thus getting traffic through that keyword is easier and faster (not to mention your link building happens for you organically). I've formulated a pretty good keyword research process to find the search potential of creating content around that keyword; however I am looking at how to research the potential social value of content. I'm thinking the best way would be to crawl the social platforms and find trends in what people are talking about for the last x amount of time. Must be some patterns to look for in things like hashtags. At the end of the day I'd like to have content created based on both search keyword and social research. I'm looking for advice from people who have found a good way to do this social research on what they look for / what tools they use.
Social Media | | reidsteven750 -
Social Management Software
Hi all Just wondering, what service do you use to manage multiple social profiles ( in excess of 50). Curious as we have used http://commun.it for twitter accounts, but gets tedious as we need to log in on several different accounts, although great service Also use Hootsuite but reporting is terrible ... Really looking for some platform that offers lots of account management, building networks while offers decent reporting. And preferably some platform that expands beyond Twitter and FB only Thanks in advance John
Social Media | | Johnny4B0 -
Links to Social Media Sites
I am in the process of updating my website where all the URLs of my individual blog pages are changing. I have, in the past, done a lot of link sharing on Facebook, Linkedin and Twitter of my individual blog posts, but now on the new site my links will be different. Therefore, when I launch the new site anyone clicking on my previous tweets or facebook shares will get a broken link. Is there a tool I can use that identifies all the links on social media sites? Opensite Explorer doesn't show these - unless I am missing something? Any tips on how to overcome this would be very useful. thanks
Social Media | | goodge0 -
UK home improvement - building links or social shares?
Hi We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors What is the best approach to do this? Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post? Looking at the major national players in opensite explorer such as anglianhome.co.uk
Social Media | | ocelot
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ Their backlink profiles look quite spammy? as they mostly point to web directories So is there a gap that I can take advantage of? We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter Many Thanks0 -
B2B social share
Hello, Social sharing is a positive signal for SEO.Google told on its blog, Googlebot take car of more than 200 social websites. Sometime Twitter and Facebook aren't good marketing places because business isn't B2C but B2B. So customers doesn't use them for job, but they use Linkedin, Viadeo, Xing, and maybe some other. I can't be present onto all social website, I've to choose the most relevant.
Social Media | | Max84
I already know which are better for branding and CRM. But for SEO, which is better for you, and why ? Thanks0 -
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Social Media | | Melia0 -
How does SEOMoz Code its Social Badge on Blog
On the blog section (and most other pages of the site) there is a social badge on the right hand side of the page where it shows the number of followers on Twitter, FB fans, etc. How does SEOMoz pull those numbers? It seems like its not using the normal Javascritps supplied by FB and Twitter, Feedburner. Thanks
Social Media | | Heydarian0