If I get multiple links from one domain, will that help my rankings?

[myriad_ricardo]

Hello,

I have developed a relationship with a blogger in my niche. He has published a guest post of mine with a link back to my site. Does it make sense to keep providing him with content to build different links from different pages within the same root domain?

Thanks!

Ricardo

[myriad_ricardo]

Thanks very much, everyone. I appreciate the in-depth thought.

Ricardo

[dohertyjf]

Hi Ricardo -

I definitely agree with Donna's answer about whether it is a good strategy or not (yes, these additional links to new pages can definitely help) from a pure link acquisition perspective. I would, though, encourage you to think of it beyond just the links that you are receiving.

Think about it as an ongoing relationship and a way to continually get in front of their audience. Build your name there (and get whatever referral traffic and links you can), then use that to get columns on bigger publications that have more traffic. I know of quite a few agencies/businesses that have built their client roster or customer list off the back of consistent content marketing like this.

It's the deep not wide content strategy, and IMO works best long term.

John

[myriad_ricardo]

Hi Donna,

Thanks! I really appreciate the thought.

[DonnaDuncan]

YES you can continue to benefit from additional links from the same source provided the source has a higher domain authority than you and link sources, destinations, and anchor text vary.

This should also not comprise your entire link building strategy. You need links from other reputable sources as well.