Big drop in Domain authority : Languages school in Brazil
-
Hi, I notice today strange update on the DA of our website and competitors website as well.
- caminhoslanguages.com (our website) : drop from 26 to 19
- bridgebrazil.com : drop from 29 to 26
- rioandlearn.com : drop from 19 to 14
- carioca-languages.com : drop from 22 to 15
DA drop affect all website, but bridgebrazil.com less than the other.
bridgebrazil is close now. the website is rank first, but it is a business that no longer exist. thay rank first, only because it belong to an international company that have other languages schools in different countries, providing them a huge based of links high DA.
Sorry to tell you, with this new update you totally miss the point. In which sense does the DA represent the quality of the websites ?? Is it not fair for small school, trying hard to get excelent website to get penalized like this, because it is really hard for them to get link from very high PA pages you know ?
Could somebody give explication? If you would like to improve your algorithms, I would suggest to reduce the values of the links from companies internal linking. Because it provide unfair advantage for small business.
-
Here there is more information answering the question.
https://moz.com/community/q/is-everybody-seeing-da-pa-drops-after-last-moz-api-update
-
Moz is only fallowing the update from google. there are not responsible.
I agree to penalized low quality links. but it should be fair. When it comes to high DA links, because, for a small business they are hard to get. so when a multi-national competitor come with thousands of links out of nowhere on few high DA website, it should be penalized as well.
-
thanks for your answer. We came to the same conclusion as you.
Still pisses me off how these multinationals come and change the policies and throw years of work in the dustbin. IF it would be fair it would be ok.
we will continue to works Purely on quality links and not cheap stuff to improve our position.
-
Well, I'm not an engineer at MOZ, so I don't know how exactly they calculate things, so it's only my hypothesis
-
I don't agree how the update have been made. Bridge brasil might have better backlink profile, but when you look at the detail, how the links are counted, you will see they don't have so much quality links, instead thousand of link coming from only 4 high DA domains. (see screenshot)
-
Bear in mind that the Mozscape API Index was updated on 26th August. The day your sites (and other) sites dropped a few points. Thanks to ViviCa1 for posting a reference to this, elsewhere.
See here for details and date for next scheduled update: https://moz.com/products/api/updates
I'd second what Dmitrii says about backlink profile for site that dropped the least.
-
I'd say they have better SEO/backlink profile. Basically, if there was no drop, their DA would have gone up.
-
Any idea why bridgebrazil.com, went down less than the other website ?
-
Others are seeing the same thing after recent update. See: https://moz.com/community/q/is-everybody-seeing-da-pa-drops-after-last-moz-api-update. Seeing it happen in proportion across a number of sites (and their competitors) suggest that this is an internal adjustment within the Moz API. If it was you alone (and your site alone) I'd be much more concerned. As that isn't the case I wouldn't worry. Let's see if we get any answers from Moz staff regarding any such adjustments.
-
Howdy.
So, here is a thing about DA - it's relative metric, meaning that when the 100 DA websites get more "goodies" to it, it can't get more than 100 DA, right, so, instead of increasing 100 DA to 103, let's say, MOZ reduces the DA of other websites. Makes sense?
And since your competitor and your website had relatively same drop, that's my bet on what happened. Unless, in fact, you guys did something (you and competitors, which is unlikely), what reduced all of yours DA.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does link equity still count after an expired domain is purchased?
Hi guys, We've recently noticed a (very) minor competitor competing with us, as well as some of our industry's biggest names, in the Google SERPs - and the reason why has us absolutely stumped. Aside from an awful website from an aesthetic/UX point of view, their on-site content is horribly over-optimised, with keywords on the homepage even STRONG TAGGED for crying out loud! A backlink check using OSE and Ahrefs found 19 linking domains - most of which were just trash - but there were 5 that boasted some decent DA, the highest being 43. The thing is, these 5 sites are all very generic industry-relevant "blogs" that provide exceptionally poor quality content. The thing is, they have some very high quality backlinks (the BBC, the Guardian and CNN to name just three) acquired when the websites were something different entirely. The competitor has basically bought expired domains, turned them into basic websites related to our industry and linked them to their main domain. My question then is: is this competitor benefiting from the very high quality links that are pointing at sites that are then linked to their main domain? I found an article from 2009 that suggested old links stop counting after being purchased by someone else, but we are stumped as to why they could be otherwise. Thanks in advance everyone! John
Competitive Research | | NAHL-14300 -
Decent domain authority score with no links other than their own linking back to them. How is that possible?
Hello everyone I just spotted the following 'abnormality' while doing a little link analysis with Open Search Explorer. I checked out a site that has a domain authority score of 35, when the only domain linking back to them is ''the site itself'. They happen to have a domain authority of 35 themselves, but no other links pointing back to them apart from their own and yet they have the same authority as other sites with twice the amount of content and an actual backlink profile. How is that possible? 🙂 Links and authority scores, stills baffles me...
Competitive Research | | Hermski0 -
My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?
I'm puzzled. I've optimised a particular page for a particular search term, and the SEOMoz tool gives me an A for on-page optimisation. So no problem there. I can understand why my webpage/site is being outranked by pages from (for example) the Guardian and Oxford University, but there are several sites that Google is ranking on page #1 though their page and domain scores are well below ours. Specifically: my page/domain authority scores are 46/52, compared with 22/46 for the competitor that Google is ranking #5 - yet we only rank a lowly #12. And it's not as though the particular page in question isn't an obvious and appropriate part of our site. We work with new writers and the page in question offers a selection of creative writing courses. It's not like we're a writing-related site that suddenly has a page advertising fake rolexes. It's not a timing issue either, as most of our links have been in place for a couple of years at least. So I'm puzzled. And concerned. This page of ours was a reliable revenue generator for us and it's dying out there on the page#2 wilderness. If anyone can help, I'd be massively grateful. I don't know if this is helpful, but the page in question is http://www.writersworkshop.co.uk/Creative-Writing-Courses.html and the search term is ... well, heck, you take a wild guess. We're a British firm, so the only search engine that really matters to us is google.co.uk
Competitive Research | | harrybingham0 -
Much better authority and content than some competitors, why do they appear first?
On august we have lost the top positions for some keywords. Our website authority is 62 (google page rank 5), and some quite small competitors appear first now (some of them have authority 22, google page rank 3!). Our only big change was the DNS server, from godaddy to dnsimple.com, which seems to be some milisseconds slower. Every other metric is in our favor: from on-page repports to site speed. Sometimes by a factor of 3 or 4. What can be happening? We have also realized that, in private browsing, rankings will change a little bit in different cities, even if they are quite close to each other.
Competitive Research | | PauloSilveira0 -
Will changing my domain name from a .co.uk to a .com affect my SEO?
Hi all, The .com for my domain name has become available (I am currently a .co.uk) so I am looking to move over my website to this but first would like double check if this would have any affect on my SEO at all? As a company we mainly target the middle east (Although based in the UK) but at the time of registering years ago the .com was not available. Do I have a 'history' logged with the current .co.uk domain or is my website solely dominated by the content? Also, if I do transfer what would be the easiest way of doing this just changing the DNS to a different location (will there be a duplicate content issue on both domain names?). Thanks in advance!!
Competitive Research | | starydynamo0 -
Page Linking Root Domains and Root Domain Linking Root Domains?
hi, i want to know if Page Linking Root Domains is less and Root Domain Linking Root Domains is higher in number, at that time your keyword is highly competitive or less competitive? for example if a keyword having this information:- Page Authority is:-83 Page Linking Root Domains:- 295 Domain Authority is :- 94 Root Domain Linking Root Domains:- 42,399 which point is more important to consider? if you want to bring your keyword on the first page of the Google ?
Competitive Research | | parallelseo0 -
What is a Competitive Domain Analysis In Laimens Terms?
Hello all, I know what a Competitive Domain Analysis is, essentially, as a Developer, aspiring SEO master like Danny Dover, or Rand; LOL, I wish, those dudes a serious geniuses! I was looking for the Trifecta Tool, in SEOmoz, tools, but it seems to be gone??? So it looks like I will be using the "Competitive Domain Analysis", to assist my sales pitch. My Question is how would you explain it to a Client, or my Head Sales guy, for a pitch to a prospective career making client. Many thanks to your thoughts.
Competitive Research | | smstv0 -
Domain name advice please
Hi i am trying to work out what is the best when it comes to domain names. What i mean is, should you go short or should you try and fit in what you need. So as follows. say i need a domain name that i wanted to buy which i have done research and found that these two words together are good keywords. please note that this is an example the two keywords are manchester airport and the next two keywords are cheap flights should i get a domain name that say manchesterairportcheapflights or should i have a shorter domain name like manchester cheap flights or another example say i wanted a domain name that fitted the following two keywords in manchester hotels budget accomodation should i just get a domain name that says manchester hotels or should it get the following manchesterhotelsbudgetaccomodation I am looking at buying a number of domain names and i am trying to find out if shorter is better or if a longer domain name is better
Competitive Research | | ClaireH-1848860