Big drop in Domain authority : Languages school in Brazil
-
Hi, I notice today strange update on the DA of our website and competitors website as well.
- caminhoslanguages.com (our website) : drop from 26 to 19
- bridgebrazil.com : drop from 29 to 26
- rioandlearn.com : drop from 19 to 14
- carioca-languages.com : drop from 22 to 15
DA drop affect all website, but bridgebrazil.com less than the other.
bridgebrazil is close now. the website is rank first, but it is a business that no longer exist. thay rank first, only because it belong to an international company that have other languages schools in different countries, providing them a huge based of links high DA.
Sorry to tell you, with this new update you totally miss the point. In which sense does the DA represent the quality of the websites ?? Is it not fair for small school, trying hard to get excelent website to get penalized like this, because it is really hard for them to get link from very high PA pages you know ?
Could somebody give explication? If you would like to improve your algorithms, I would suggest to reduce the values of the links from companies internal linking. Because it provide unfair advantage for small business.
-
Here there is more information answering the question.
https://moz.com/community/q/is-everybody-seeing-da-pa-drops-after-last-moz-api-update
-
Moz is only fallowing the update from google. there are not responsible.
I agree to penalized low quality links. but it should be fair. When it comes to high DA links, because, for a small business they are hard to get. so when a multi-national competitor come with thousands of links out of nowhere on few high DA website, it should be penalized as well.
-
thanks for your answer. We came to the same conclusion as you.
Still pisses me off how these multinationals come and change the policies and throw years of work in the dustbin. IF it would be fair it would be ok.
we will continue to works Purely on quality links and not cheap stuff to improve our position.
-
Well, I'm not an engineer at MOZ, so I don't know how exactly they calculate things, so it's only my hypothesis
-
I don't agree how the update have been made. Bridge brasil might have better backlink profile, but when you look at the detail, how the links are counted, you will see they don't have so much quality links, instead thousand of link coming from only 4 high DA domains. (see screenshot)
-
Bear in mind that the Mozscape API Index was updated on 26th August. The day your sites (and other) sites dropped a few points. Thanks to ViviCa1 for posting a reference to this, elsewhere.
See here for details and date for next scheduled update: https://moz.com/products/api/updates
I'd second what Dmitrii says about backlink profile for site that dropped the least.
-
I'd say they have better SEO/backlink profile. Basically, if there was no drop, their DA would have gone up.
-
Any idea why bridgebrazil.com, went down less than the other website ?
-
Others are seeing the same thing after recent update. See: https://moz.com/community/q/is-everybody-seeing-da-pa-drops-after-last-moz-api-update. Seeing it happen in proportion across a number of sites (and their competitors) suggest that this is an internal adjustment within the Moz API. If it was you alone (and your site alone) I'd be much more concerned. As that isn't the case I wouldn't worry. Let's see if we get any answers from Moz staff regarding any such adjustments.
-
Howdy.
So, here is a thing about DA - it's relative metric, meaning that when the 100 DA websites get more "goodies" to it, it can't get more than 100 DA, right, so, instead of increasing 100 DA to 103, let's say, MOZ reduces the DA of other websites. Makes sense?
And since your competitor and your website had relatively same drop, that's my bet on what happened. Unless, in fact, you guys did something (you and competitors, which is unlikely), what reduced all of yours DA.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | | grayloon0 -
Does link equity still count after an expired domain is purchased?
Hi guys, We've recently noticed a (very) minor competitor competing with us, as well as some of our industry's biggest names, in the Google SERPs - and the reason why has us absolutely stumped. Aside from an awful website from an aesthetic/UX point of view, their on-site content is horribly over-optimised, with keywords on the homepage even STRONG TAGGED for crying out loud! A backlink check using OSE and Ahrefs found 19 linking domains - most of which were just trash - but there were 5 that boasted some decent DA, the highest being 43. The thing is, these 5 sites are all very generic industry-relevant "blogs" that provide exceptionally poor quality content. The thing is, they have some very high quality backlinks (the BBC, the Guardian and CNN to name just three) acquired when the websites were something different entirely. The competitor has basically bought expired domains, turned them into basic websites related to our industry and linked them to their main domain. My question then is: is this competitor benefiting from the very high quality links that are pointing at sites that are then linked to their main domain? I found an article from 2009 that suggested old links stop counting after being purchased by someone else, but we are stumped as to why they could be otherwise. Thanks in advance everyone! John
Competitive Research | | NAHL-14300 -
History of Page or Domain Authority...how?
Hi everyone, is there a way (tools) to see the "history" of any given website in terms of Page or Domain Authority? Like if I went to Alexa and typed in www.angieslist.com it tells me the site ranks #**2,691 **Globally and #670 in the USA. But, is there a way to see how the rank has gone up over time, or where it was a year, two or more ago? Thanks
Competitive Research | | co.mc0 -
Link vs Subdomain Language redirect
Hi all, I'm managing a website that uses a redirect to show different languages to the users. I mean when a user access the site from any country it sees the full domain but when it access it from Italy, France or Germany it goes to domain.com/lang=FR or IT. I see that other sites use a technique to redirect to it.domain.com or fr.domain.com but I have doubts about which one is better. We do an aggressive link building strategy and we have a lot of links to the root domain across the various languages. Is it better to do the link building to the it.domain.com and fr.domain.com, depending on the language source of the link instead of the root? I'm seeing that some of our competitors are doing this but I'm afraid is going to spread the link juice across many subdomains and lose power to the root. Thanks in advance
Competitive Research | | nunob.staredition0 -
Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked
Hi There, I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches. my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys! eYtMRr9.png
Competitive Research | | SamRaskin1 -
Subdomain vs Root Domain Metrics
My site has everything in the root - test.com. www.test.com is redirected to test.com and all content is in the root; there are no subdomains. So I'm completely confused as to how the mozrank and moztrust are different. They have the same number of links yet: Subdomain: MozRank - 3.72
Competitive Research | | Optimise
MozTrust - 3.23 Root Domain: MozRank - 3.05
MozTrust - 2.79 This seems consistent with all my competitors too so just wondered if someone could explain why the root domain is usually/often lower? Surely the root domain numbers should always be equal to or higher than the subdomain?0 -
One client - 2 domains / same business - good or bad idea?
This is a follow up to a previous question actually: My client has one domain that has 'hardwood flooring' in it and one that has 'concrete polishing' in it - both services they offer. **Would it be wise (for seo purposes) to have them both point to ONE domain (more general of course) ** **- They only have a few local competitors that aren't doing anything to rank well. ** **- They aren't trying to rank nationally. ** If the smart thing to do is to have them point to one (more general) domain using a 301 direct will there traffic drop significantly? (at least for a short time) Does it matter if they continue to keep the existing domains they are using now on their literature, business cards, etc. and let them continue pointing to the new domain or should they really start promoting the new domain name? (They do NOT want to do this). My only concern is saving them time and money by not having to build links, submit articles, social media, on and on for two different sites OK, that's like 3 questions Thank you VERY much for any thoughts or opinions on the matter! 🙂 Have a great week everybody! Matthew
Competitive Research | | Mrupp440 -
1 domain dominating unbranded search terms?
Anyone have any insight or comments? We’ve been negatively impacted by the last Google algorithm update - not by a penalization of our site but because another site is now grabbing the top 3-4 search results for long tail physician name searches thereby pushing us lower in the rankings. Being that we’ve never seen this happen with unbranded search terms, we’re not sure how to address it. To see an example, click http://www.google.com/search?q=dr.+elizabeth+eads. You’ll notice that the top 4 results are all from 1 site - HealthGrades - with 2-3 of the 4 pages being canned, pre-written templates without any unique content (see malpractice & sanction pages). It seems that they are doing this by paginating their information into separate pages, thus appearing in multiple search results, instead of putting all the information on 1 page, as we do and Google’s best practices suggest. Any advice or comments would really be appreciated.
Competitive Research | | irvingw0