What should my strategy be if I want to rank my website to be like psychologytoday.com?
-
Hi,
I run a psychology blog for millennials and I recently started using MOZ trial.
I'm looking for a general blueprint or questions I should be answering as I try to boost my search engine traffic to match up with psychologytoday.com
Aside from link building and writing quality content, what are some other strategies that I can implement?
-
To add on to what's already been said, consider investing in keyword tools, whether that's AdWords or even using MozPro. That way, you can research keyword volume for topics that you're targeting on your website and see how often they're actually searched.
Additionally, it would be wise to blog frequently and create an authoritative voice in the community. Target long-tailed keywords and set up an FAQ (which you can later build out by posting a blog on each question in addition to the short answer featured in the FAQ).
Since you're targeting millennials, having a social media presence and considering an email newsletter are other strategies that will help YOU nurture your relationships with your users.
-
To expand up the idea of find out what questions searchers are asking in your targeted niche, go to keyword explorer add the keyword 'psychology' (https://moz.com/explorer/keyword/suggestions?q=psychology) See all keywords, and select 'are questions under 'Display keyword suggestions that and then sort by volume (high to low). Then set about writing copy that directly answers those questions. Get it right and you may feature within the Featured Snippets: https://moz.com/blog/featured-snippets-from-start-to-finish, which would give you a real boost.
Beyond that, and based on your niche (which is a subject a lot of people are interested in) I'd consider creating a variety of psychology quizzes - the kind of things people share on Facebook: A psychopath test or things that flatter the ego - as people tend to share their results if they are flattering. (Apparently, my reactions are faster than a fighter pilots and I'm smarter than Einstein - It's true, Facebook said!) and the same sort of thing with Pinterest (Colour Psychology infographics etc.) Producing good quality content that people want to share with their peers and you'll be well on your way.
Guest articles on related sites would be a real boost, of course. The more, the merrier!
Beyond content and link building don't overlook your on-page work: https://moz.com/researchtools/on-page-grader and https://moz.com/researchtools/crawl-test etc.
Good luck!
-
Create a list of questions that your audience would be searching for like EGOL said.
I do that by going into Google search and starting typing things likeWhat does type topic here
How will type topic here
How can type topic here
And other 'who, what, when, where, why, how, is there, can you' type questions.
By adding an underscore it usually finishes off the question for you as well as give's you a few more questions or phrases you might not have thought of. This is pretty time consuming though.
After that I put a list of the phrases in Keyword Planner or download the plugin Keywords Everywhere (Free) which will give you an idea on search volume which you can sort in order of importance.Cheers,
-
I believe that being wise about "what content" you write is very important. Consider doing research on the following....
-
what type of content your target audience is searching for
-
what type of content currently on your site receives the highest level of consumption
-
what your current visitors are typing into your search box
These should help you deliver what searchers want to know, what you are currently doing right that needs amplification, and what you are not currently covering that your visitors are asking for.
You might also use competitive intelligence services like semrush to learn what your competitors are publishing that is pulling in the traffic and the keywords that trigger those visits.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
Google won't index my website because "certain conditions" weren't met
I found the answer on this -- interestingly, I had changed registrars and they didn't pull over the DNS information correctly. This caused the above issues. Once I identified this, I updated the DNS correctly -- at registrar and server -- and things worked fine.
Content Development | | newbyguy0 -
Blog.site.com vs site.com/blog
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic
Content Development | | TapGoods0 -
Franchise-Like Duplicate Sites
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue. Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands. So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
Content Development | | GavinAdv1 -
Why do other sites rank higher for our blog content?
Our site has always allowed other sites to RSS feed our content. Recently, we've noticed that searches for a title of our blog post will rank 2 sites that only publish said content, while our links are nowhere to be seen on the SERPs for Google. Is there any way I can fix this or prod Google to adjust it for us? Background: We were ranked highly in many long tail keywords, but lost many of them in June 2013. During this time going forward, we received no manual action.
Content Development | | FreedomKeepsMe0 -
Would my ranking be affected if i had a snipet of an article showing on another site
Hi, i am thinking of using rss feed to show a snippet of an article on two sites for people then to be able to visit the main site, but i want to know if this would damage my seo and rankings. Any help and advice on this would be great
Content Development | | ClaireH-1848860 -
Content Marketing Strategy for a Solar Panel Shop
Hi everybody Everybody's talking about content marketing strategies these days and the videos from MozCon has definitely been a great inspiration for me. I have a customer who sells solar panels (wiki) here in Denmark and they are more or less hooked on the idea of investing long term. And this is where I wanna ask you guys for ideas to this strategy. I'm open to anything from overall guidelines to specific ideas on content. I hope you will chip in, thanks a lot 🙂
Content Development | | loevgaard0 -
Best place for a blog blog.mydomain.com or mydomain.com/blog
We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog
Content Development | | tempowebdesign0