How do I exclude fake direct load traffic from networks in Google Analytics?
-
Starting on Friday 1/20, we noticed a huge, unnatural spike in Direct Load traffic. While researching where it was coming from, the big flags were huge spikes in countries that normally only have <5 sessions a month like Russia, Singapore, Brazil, etc., each sending 1400 a week, with >99% bounce rate and <0:00:05 average session duration.
While looking into networks, we saw an influx in Networks that had never sent traffic before, each with >1300 sessions a week, 100% bounce rate, and 0:00:00 session duration. The list of these Networks are:
astute hosting usa incorporated
nephoscale inc.
network transit holdings llc
serverbeach
coreix ltd
2ezhost llp
nforce entertainment b.v.
mir telematiki ltd
servers australia pty ltd wholesale services provider for abuse
reliablehosting
dimenoc servicos de informatica ltda
c0715718213I have seen a lot of guides of filtering out Referral traffic, but these are all coming in as Direct Load and are skewing our Direct Load results. Any idea how to filter or remove this traffic from Google Analytics?
-
Then you need to look into ghost traffic. That article has the link at the bottom, and couple last sections are about it
-
Hmm, unfortunately these are resolving to our hostname
-
Howdy.
What you need to do is create a filtered view or segment, where you would include only traffic from hostname, which matches your website. Here is an awesome guide: https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need help with excluding IP addresses in Google Analytics
In Google Analytics, are you able to add more than 1 IP address to an exclude filter? I found this article, http://www.creare.co.uk/filter-multiple-ip-addresses-in-google-analytics, but wasn't sure if it was the right way to do this or if I should create a new filter for each IP address. Also, when I try to create a new filter, it only will let me select from a list of profiles I have created whereas on other accounts I've been able to create several new filters without any problems. Does anyone know why this might be?
Reporting & Analytics | | jfeitlinger0 -
Site account in Google Analytics
Hello I have a question about my site account. On 2014, during a week, my ID tracking of Google Analytics was removed of the site, in this period the volume of users and sessions is lower than the other weeks. But I don't understand why are the sessions and users still reporting during this period without ID Tracking
Reporting & Analytics | | Arkix0 -
Increase of direct traffic
Hi everyone, We have a weird issue in our Google Analytics account. We have enormous amount of direct traffic, but not to our homepage, but to blogs that are published and posted to facebook. e.g. yesterday we did a post and it received 3.500 visits of which 2.900 were direct.
Reporting & Analytics | | Loui-60570
I'm unable to figure out how this is possible. 90% of the direct traffic comes from mobile phones Anyone has an idea?0 -
How to track in Google Analytics
Hello, I am helping a client track traffic using Google Analytics. We recently just signed an agreement with a publisher and they have given original credit using a canonical link. How can I track this? I believe it is showing up under direct/ none and I don't know to measure the success of our new partnership.
Reporting & Analytics | | rmazur0 -
Analytics not tracking traffic from Old Domain Redirect
We've recently 301 redirected one of our client's domains to their new website and the strange thing is, we aren't seeing an increase in traffic in analytics. You would expect the traffic to increase roughly by the traffic volume from the old domain. There were a few hundred redirects and we tested a large sample and the redirects have been implemented properly. Is there something that we did incorrectly in our implementation of the domain redirect? Or is there something else that we need to do in Analytics to properly track those redirects?
Reporting & Analytics | | ATMOSMarketing560 -
Question about setting up Google Webmaster on Network Solutions?
I'm trying to set myself up as a Webmaster on my company's site. We use Network Solutions. I am following Google's directions on how to do this. However, I am a bit wary. Here are the directions. Underlined is the part I am having trouble with: Log in to your account for howlatthemoon.com at www.networksolutions.com by clicking theManage Account icon. In the left navigation bar, open the nsWebAddress (Domains) menu by clicking the **+ **icon. Click Manage Domain Names. On the Domain Details page for the domain you're using, select the Designated DNS radio button (to the right of Change domain to point to) and click the Apply Changes button. If you've previously modified your advanced DNS settings, click Edit (to the right ofDomain currently points to). Under the Advanced DNS Manager heading, click Manage Advanced DNS Records. Under the Text (TXT Records) heading, click Add/Edit. In the Host field, enter @. Leave the TTL field set to the default value. In the Text field, copy and paste the following unique security token:
Reporting & Analytics | | howlusa
(security token removed for obvious reasons) Click Continue. Review your changes and click Save Changes. When you've done saving the TXT record, click the Verify button below on this page. There is already a host of @ (None). The text for it reads: v=spf1 include:_spf.google.com ~all I called Network Solutions and the guy I was speaking with told me to delete it and replace it with my Google Webmasters code. However, I think this is setting up our email. Do I just add the Webmasters in and have two hosts of @ (None)? Thanks!0 -
See which Google TLD organic traffic is coming from in GA
Hi all, I'm working with a client that is marketing to English speaking ex-pats in Thailand. I have a suspicion that many of these ex-pats are searching through google.com (or .co.uk) instead of google.co.th. In Google Analytics (or any other tracking tool), is there a way to see which country-specific Google domain organic searches are coming from? Thanks, Tim
Reporting & Analytics | | TimKelsey0 -
What's the best way to track moble traffic / sales from a subdomain in Google Analytics?
Hello, I've been trying to figure out the best way to track traffic and sales for a subdomain mobile site and would appreciate any feedback or guidance. I've set up an advanced segment but have found that I'm not able to source traffic since the segments get disabled when trying to view top content pages. I've also setup an additional sub-profile under the main domain profile in google analytics and have set up an advanced filter using the following guildelines http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html In the Profile Settings page, click the Add Filter link. Choose Add New Filter and provide the filter a name. Choose Custom Filter and select Advanced on the Filter type settings. Under Advanced settings: FieldA should be set to Hostname FieldB should be set to Request URI Set the values for both Field A and Field B to (.*), which is an expression that captures all characters. Set the Output To --> Constructor option to Request URI and provide $A1$B1 as the value for that choice. I'm unsure if I've set up the profile / filter correctly, the traffic stats are different than the segment. The mobile profile is also tracking all ecommerce transactions instead of just mobile. Here's the code I have in place. we're using the Traditional code Thanks, Jamie
Reporting & Analytics | | marketing_zoovy.com0