Measure traffic from serp feature
-
Hey
Does anyone know if there's a way of measuring traffic coming through serp features? I know that you can get some info on SEMrush but not traffic coming from those specific results like stories and instant answers. Thanks!
-
Thanks, Andy! I'm more looking into traffic coming from SERP features, I don't think you can get this info in GSC, but please let me know if I'm wrong!
-
Thanks, Brett!
Definitely not the answer I wanted to hear, but the one I was expecting tbh
I know you can track SERP features on SEMrush, but this will only tell you for which keywords you rank with SERP features, it doesn't give any information re traffic. I will keep researching this and if I come across any relevant information I will share it here! -
This isn't the answer you want to hear, but I don't believe there is a way to do this. There is a way to see search traffic coming from different Google properties by removing Google as a search engine in Google Analytics. All traffic from different Google properties then shows up as referral traffic (so for example, I'd get to see traffic coming from images.google.com and traffic from google.fr, instead of everything showing up as Google/Organic).
But SERP features exist on google.com, meaning this is something that won't show up under sources because whether traffic clicks through on the SERP feature or your link, it's still coming from Google/Organic, and altering your settings so it shows up as referral it would still show up as traffic from google.com. Thinking about the way analytics collects data I don't think there's a way for us to determine a click through from a SERP feature unless Google provides that specificity.
If you find any information to the contrary, please share it here, because I'd love to dive into this myself if it's available!
-
Hi Anna,
It would be worth checking out Search Console and head into Search Traffic > Search Analytics.
You can then look at the Queries and see which terms are driving the most traffic - and those that are driving the least! Lots of other interesting information in there too.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct Traffic plus Bounce Rate rise for all traffic sources
Hello, I work for an agency and we have seen a big rise in bounce rate for 4 of our clients which happened on the exact same day. This rise on bounce rate is across all traffic sources. We are also seeing a big increase in direct traffic, starting on the same day. Is it possible for bot traffic to affect the bounce rate of all other traffic sources? We have ruled out double reporting in GA but can explain how the bounce rate has increased for all traffic sources. How is this linked to the rise in direct traffic (in some cases as high as 500%)? Thanks
Reporting & Analytics | | jenallen0 -
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
Help! Need to Get Traffic Back Up in Saturated Market
I was looking in one of my client's Google Analytics profiles, and noticed that they had two major drops in traffic before we started working with them—and they've never really recovered. The first, and most significant drop was around January 2015. And then the again, but not as drastic of a drop, was around September 2015. They are a heating and cooling company, but they are located out west so this shouldn't be a seasonality thing. Here is a link to what the BIG drop is traffic looks like in January 2015: http://imgur.com/a/Y1s8U To get a clearer picture, here are the numbers for the overall website traffic:
Reporting & Analytics | | BlueCorona
September 1, 2015 - September 30, 2015: 30,923 sessions
September 1, 2015 - September 30, 2016: 13,768 sessions Year over year traffic to the website dropped by 55%. Here is a link to what year over year looks like in Google Analytics: http://imgur.com/a/TPdJQ Like I said, we weren't working with them at the time so I don't know specifics about what might have caused this, but their numbers have never even come close to reaching what they used to be prior to the noticeable drop after September 2015. Does anyone have any insights into why this might be? Was there an algorithm change back then that could still be impacting them? Any ideas how to get them back to where they once were? Any input is greatly appreciated! Thanks.1 -
We have a client that wants to apply UTM URL tagging to track local organic traffic in Google Analytics. Is there any benefit in doing this?
One of our clients requested that we apply UTM URL tagging to better track organic traffic in Google Analytics. We found this to be an odd request because we are most familiar with UTM tracking for special campaigns (referral tracking, PPC, email tracking, etc). Is there any benefit of applying UTM tags to urls to analyze local organic traffic in Google Analytics? Are there any resources out there about this? Thanks!
Reporting & Analytics | | RosemaryB0 -
Tracking Organic Traffic and Conversions from multiple TLDs with Google Tag Manager
Hello Guys, I want to track traffic / conversions from different domains (basically same brand - but a lot of different TLD's). The "problem" is that the main conversion which I want to track always happens on the .com TLD and all other TLD's link to there. The problem is, that now the traffic always counts as Referral Traffic, even after setting up cross domain tracking over the google tag manager... So example: Sessions begins on example.co.uk/landing-page11 after User searched on it on google. He decides to buy the product and therefore moves to example.com for the checkout process. No I will have the conversion in my google analytics under referral with example.co.uk. --> but I want to have it under organic, and not under referral. How I can manage this? Thanks for you Help!
Reporting & Analytics | | _Heiko_0 -
Tracking Google places (7 pack listing) traffic in google analytics
Is there a way to see Google Places traffic (traffic from users clicking through the 7 pack listings) segmented in Google analytics ? Normally is it just lumped together with the organic traffic ? Can you see the search phrases used to find your site, or do they also show up under 'not provided' when from Google Places. Im aware i can see some limited data in the Google Places analytics, but these seem to be 2 days behind when ever i view them.
Reporting & Analytics | | Sam-P0 -
Why do I get lots of traffic from a bizarre keyword?
Bit of an odd one but I've been getting a large and steady stream of traffic over the last few months from a very random keyword that according to addwords figures shows "on data". Its our second biggest referring term only beaten by our brand name. We get more traffic from this term than keywords we have invested a lot of time in that show thousands of traffic volume in addwords. When looking at behavioral data its gets odder, a bounce rate of 98.11% time on site 2 seconds and page visits 1.02. So this traffic isn't real traffic and it's not real people. So my questions are, what is it? why do we get this random traffic, has anyone els noticed things like this and is it a problem? I presume it must be something to do with some sort of spam but apart from that i'm stumped. It's just one of those things that has been bugging me so I would appreciate any help. Kind Regards Paul
Reporting & Analytics | | pauldoffman0 -
For an optimized site, any available stats / guesstimates on what is avg % of traffic to homepage vs. second-level pages?
I'm interested in passing this info on to a client who experienced a period of time when an incorrect GA code was installed on their homepage. They were able to get Google stats on second level pages only. This is a site that gets 80 + % of visits from organic search engine referrals. They do minimal advertising. Thanks in advance.
Reporting & Analytics | | alankoen1230