Community Discussion: How is Your Brand Scaling Effective Email Outreach?
-
Recently, I wrote a Moz post on what I think comprises effective online marketing outreach via email: Why You Should Steal My Daughter's Playbook for Effective Email Outreach
Though I'm by no means an outreach expert, it's a topic I do feel qualified to talk about, owing to having worked with numerous PR/Outreach folks, seeing what works and what does not, and because of my experience working for and with Fortune 25s in a sales, outreach capacity. I'm wondering...
- What's the biggest challenge you've faced with regard to outreach?
- How are you addressing it?
- What's the No. 1 tactic you've used to attain success in email outreach?
RS
-
Have to confess: Track, Test, Tweak, Repeat is legit.
Similar to my Refine, Revise, Repeat for content creation and amplification.
So often we hear that something or another didn't work, when in reality the brand or the individual either didn't optimize the experience for the desired outcome, didn't have clear, defined goals in place or lacked the ability to track the effort's performance.
What I love about email is it's easy to track. From there, it's all about the TTR
RS
-
Our company has learned a lot of lessons through A/B testing various components of our email newsletter. We started by testing subject lines, then pre-headers, then calls-to-action throughout the content of the email itself. Each of these tests has given us new insights into what our email subscribers are looking for from our emails.
Of course, this is all dependent on the industry of the clients you're managing email marketing for. Some of our clients are in industries where their subscribers are constantly searching for deals and promotions, so we lead with those. Others are in industries where their subscribers are more interested in tips and tricks, so we lead with those.
We were only able to determine which of these tactics worked through which industry using our signature method of TTTR: Track, Test, Tweak, Repeat. We track the data associated with each email, test out new methods, tweak the tests to try new things, and repeat!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the possible effects of a small blog migration on an existing link profile?
Hi all, We're in the process of a small migration of blog content, and I'm interested to know how the change will affect our link profile. We currently have a small blog on a separate domain from our main business website. This small blog (with around 248 pages and a 14 DA) was originally set up many years ago to support the main business site, however we've reviewed our content strategy to start incorporating the posts from this site to our main business domain. As this small blog was set up as a support to the main domain, it contains many links to our main domain which will essentially disappear once the content has been migrated. We're following all best practices in this migration, however there is one questions which is still unclear with this process. Will this small migration of content and loss of hundreds of links from one domain have a negative effect on our existing link profile of our main business site?
Link Building | | JordanMcFadyen0 -
Where I can find a backlink community exchange?
I know is difficult but it's worth to try. I am looking for a community eager to exchange links. I am in the venue rent for weeding and conferences in London and I would be delighted to find other people to exchange the links. At the moment my page is PR4 I have seen communities for games where they exchange anything, why don't link exchange!!!!
Link Building | | lnietob0 -
Half key word in brand name itself
If you have half of the keyword you are targeting in ur brand name itself can we still use our brand name as anchor text in all inbound links
Link Building | | ksbnok0 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
Most effective method for link building?
From your experience, what have you found to be the most effective method for link building? It's starting to look like the only way to receive good links is by writing great content or offering great services and allowing the links to come in naturally (which is obviously the most important thing anway), but are there still any effective methods of getting valuable links through link building, apart from having personal connections and relationships with site owners?
Link Building | | eli.boda0 -
Effects of link bait page
Hi Mozzers! I'm thinking about putting a page with some interesting comedy content on my site as link bait and had a few questions on how i should go about it. 1. Should I link to this page from my home page or would it be better to build outside links to it and then funnel all the page rank to the pages on my site that i want ranking higher? I've been told that page rank is a tiny factor in ranking in the serps so is it worth doing if the only reason i'm building it is to funnel page rank to my important pages? The link bait page content will be on the same subject as my entire site so it will definitely help google associate my site with my product from the incoming links. 2. if a web page on my site receives links does it help other pages on my site to rank higher or just the page with the incoming links? One time i had a flurry of links pop up to my home page and it seemed like all my pages started ranking higher, but it might just have been coincidence? Any thoughts? 3. What's a good way to get my page seen by the masses to draw links? I thought about buying some stumbles on Stumbleupon to get it seen quickly but are there more or better ways to do this? Thanks in advance everyone! Ron
Link Building | | Ron100 -
Low Traffic, All Branded Keywords
I have a client that is strong locally - and the majority of the (converting) traffic that she gets is through branded keywords. Her traffic is at about ~200 visits a month. She is ranking for some non-branded keywords, but is in a highly competitive niche - gift baskets - and isn't converting for non-branded keywords. The domain authority of the website is at 27, with the homepage authority at 39. Because she is already strong locally I don't necessarily see the need to build local citations for her. What strategies would you suggest to help increase the traffic and conversion of her website? It isn't a new website - the domain was purchased in 2002. I'm just at a loss here in terms of what we can do as an SEO company to help her build an audience - we have already been writing guest posts for publication for her, and she doesn't have the budget for high-cost directories that would really help her authority. We haven't really ventured into conversion rate optimization or multivariate testing - but I feel like what needs to happen right now is the boosting of her traffic overall. What say you all?
Link Building | | MountainMedia0 -
Links from low PA pages on high DA sites... What effect do they have?
My company's website has inbound links from very high DA websites (LinkedIn 96, Yelp 91, etc.) but from pages with very low PA (1). These low PA pages are the company listings pages. In the case of Linked In, there are several products/services listed with ideal anchor text to the relevant pages on our site. How do these links effect our overall ranking and trust, and why aren't they listed when I use OSE to analyze my pages? Thanks!
Link Building | | sverdino0