Using the £ sign in meta title

[EdLongley]

Is it a bad idea to include a £sign in my meta title? It currently has a price incentive in it. Does Google not like this from organic traffic titles/ meta descriptions?

Thanks,

[vtmoz]

I don't think Google penalises it. We can see # sign in many meta titles to promote they are number 1 in their sector. Like they add "#1 software for xxxxx". Even I tried it and I don't see any negative impact. I guess sings might be ignored but don't cause any drop.

[TimHolmes]

The norm is something like Primary Keyword - Secondary Keyword | Brand Name

I am however unsure on the rules regarding currency characters in Meta titles and nothing has come up after a quick search.

If you are based in the UK and only targeting UK search then I would imagine the £ symbol will work fine for most but sometimes foreign/geo related characters don't show correctly in some browsers. The best thing you can do is to try it out and measure the changes in your SERPs for the main terms surrounding this monetary offer.  You may see a boost in your CTR if your offer is compelling enough, even if you see a drop in the SERPS by a place or two.

So, Test and Measure is my advice,

e.g.
Car insurance - £10 off online | My Brand
**vs **
Car insurance - get your online discounts | My Brand

Good luck

Tim