Event/Goal Tracking For EKM Powershop

[nezona]

Hi There,

I have a client with EKM powershop. I am trying to figure out a way to either setup goal tracking (however I don't know what the final destination page is) or event tracking. I know I can do the ecommerce tag thing, but I am always worried about breaking the tracking code.

Any ideas?

[brettmandoes]

Have you considered using tag manager to quickly tag events such as button clicks? The other option I see in common use is to just set a goal to activate on a page view of the thank-you or confirmation page (destination URL). If you don't know what that is, you can't find it in your CMS, and no one can tell you, I would take the time to find out by following the funnel to completion. That's going to be the easiest path for you.

Once you've got the basic stuff down, you'll probably be asked to do all sorts of other tracking. My favorite one for ecommerce is whale hunting. You segment your data so that you only look at the people that spend above a certain amount on your site and compare their activity to the people who aren't spending a lot and to the people who aren't spending at all. Your client will love you for that one.