Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. How many keywords should I optimize a page for?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How many keywords should I optimize a page for?

    On-Page Optimization
    4
    4
    22797
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • cinzia09
      cinzia09 last edited by

      Hi,

      There is a lot of debate going on on whether to use a single keyword per page or multiple keywords per page.

      What I know for sure is that it is not advisable to repeat the same exact keyword in different pages.

      I need to optimize product pages, categories and pages for an online store and still do not know if it is better to:

      1-work with one main keyword per page plus latent semantic keywords,

      2-to optimize a page for multiple different keywords (2 to 4 keywords) which are strongly related to the main topic or to the product sold in a particular product page

      3- use single keyword for each page (and no more than one keyword per page). Some seo gurus argue this is the best way to get higher ranking for that particular page in the serps.

      My personal opinion would be 1 or 2, but I would like to hear what you suggest and think about it.

      Any suggestion or opinion is welcome and appreciated.

      Thanks in advance

      1 Reply Last reply Reply Quote 0
      • impactzoneco
        impactzoneco last edited by

        How many products and categories do they have? And will these change by season, year, etc.? Will the number of products grow fast or do you see them staying stable for the near future (18 months to 2 years).

        The reason I ask is that planning for future growth -- or no growth -- can help you determine the best solution.

        -- Jewel

        1 Reply Last reply Reply Quote 0
        • ClaytonJ
          ClaytonJ last edited by

          Hi agree there is no right answer - but we need a starting point, and the below works very well for us.

          We target 1 keyword per page, however, expand on same for context to the main keyword.  So let's say someone makes a blog on "I can't sleep".  We would target  "cant sleep" -  as the head term as in Australia that has circa 1900 searches a month.  "Ï cant sleep" is 590 per month.  So in this instance, we would recommend the URL for the content www.website.com.au/cant-sleep

          The Title

          Cant Sleep | Why Cant I Sleep | Forty Winks

          H1

          I Cant sleep

          H2 (Not overly necessary, but if we can squeeze it in)

          What do to when you cant sleep

          This is a rare term where the grammar is not ideal. But that is what we would recommend consistent with customer queries. One keyword per page gives you a starting point, then as the page is crawled by google webmaster lets you do a deeper dive into what it perceives the page should rank for.

          Adjust accordingly and deliver what the customer wants.

          Hope that helps.

          1 Reply Last reply Reply Quote 1
          • BlueCorona
            BlueCorona last edited by

            Hi there,

            The bad news is that there's no "right" answer to this question. Search engines only reveal so much about what goes into their ranking algorithms, so it's hard to say what strategy is the best one.

            One thing that's for sure, though, is that you want to avoid Google viewing your keyword optimization as keyword stuffing. I would strongly advise against the second option you mentioned (optimizing for several different keywords), because that would mean you'd mention three or four different keywords multiple times, which Google might view as keyword stuffing and/or providing a poor user experience. Both of these things could result in lower rankings.

            The safe, and generally effective, bet is to choose one primary keyword that's as specific and relevant to your page as possible while still averaging a decent monthly search volume, and back it up with a secondary keyword that's also extremely relevant but isn't your primary keyword because it doesn't have as high a search volume. That way, you'll draw relevant search traffic to your page without it feeling spammy.

            Hope that helps. Happy optimizing!

            1 Reply Last reply Reply Quote 4
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • JamesDavison

              Value of using spaces or no spaces on product category page varient keywords

              keywords page grader several search terms category page

              Hello, all fellow Mozzers,
              I have taken over a project and this account, so can't change the username according to MOZ.🙃 We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
              The page I'm working on:
              https://www.longstonetyres.co.uk/tyres/205-70-14.html
              and this is an example of the rest of these types of pages, I will be tackling:
              https://www.longstonetyres.co.uk/tyres/125-15.html I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems. 7th position in Google for the search term 205/70 R14 As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
              keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems. Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough. It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
              205/70 R14, 205/70R14, 205/70 R 14
              205/70 X 14, 205/70X14, 205/70 X14
              and so on for all the different ways you can search for this tyre size. He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings. Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is. What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have? Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site. Cheers Mal

              On-Page Optimization | | JamesDavison
              0
            • Powerblanket

              Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?

              I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!

              On-Page Optimization | | Powerblanket
              0
            • timscullin

              Target keywords on homepage or sub page?

              Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?

              On-Page Optimization | | timscullin
              0
            • BobGW

              Ecommerce - how many clicks from the home page should categories be

              My client has about 300 products in 20 categories with a lot of overlap. How many clicks from the home page should we keep the products? We're not doing pagination. I'd been told several years ago that all products should be 2 clicks or less from the home page. Is this true today? Thanks.

              On-Page Optimization | | BobGW
              1
            • dawsonski

              Is it necessary to add keywords to all of your pages?

              Hi Everyone he company I work for has  just built a new website  with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions  to all of these pages, via the allocated areas in the back end of the site?  I am using "google's key words" tool  to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete

              On-Page Optimization | | dawsonski
              0
            • PHDAustralia68

              Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?

              I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia

              On-Page Optimization | | PHDAustralia68
              0
            • daveupton

              Is there a SEO penalty for multi links on same page going to same destination page?

              Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
              1. Header is linked
              2. Click on image link - currently with a no follow
              3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
              1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
              The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website.   There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though.  I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]

              On-Page Optimization | | daveupton
              0
            • MikeDelaCruz77

              E-Commerce product pages that have multiple skus with unique pages.

              Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!

              On-Page Optimization | | MikeDelaCruz77
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.