Reviews - Google & Third Party
-
Hi
We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google?
I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party?
Any tips moz?
-
Hi Becky!
While it's great that you're generating reviews of additional third party review websites, Google should take priority. Most people visiting the website/searching for the business are going to find the website via Google. When they do that, it's likely that they will either see the local pack or the knowledge graph, both of which show their Google rating. These ratings play a significant role in generating click throughs to the website. No matter how many reviews you have on another website, these reviews won't impact the CTR to your website.
To ask for reviews through Google, you can't give anyone an incentive. But I suggest adding a place in the company newsletter that directs them to leave a review on Google, or posting things on social media that ask satisfied customers to leave them a review!
Hope this helps—good luck generating more great reviews!
-
I use an app created by some of the super smart local SEO guys, called Get Five Stars. It lets you direct your client to whatever review sites are the most beneficial for you.
-
I built a webpage with links to the review sites we are listed on, in hopes the customer will use the platform they are most comfortable with. They use Google and Facebook the most.
-
From a customer point of view I know that reviews, so long as they can be seen directly on your website (or product) and are from an impartial source (Feefo, McAfee, etc.), can result in an increase in sales (some companies say this can be as drastic as a 40% increase). For instance, when I buy something on Amazon the first thing I do is look at the reviews, the response will determine whether or not I buy that product. That same logic will apply on all ecommerce sites.
From an SEO point of view, I hear companies making claims that reviews increase Google Rank as they make your site appear more trusted, but I cannot vouch for this as I have not tested it. Maybe someone else can chime in on this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have there been any google algorithm updates in the past 2 weeks?
Hi guys - we have noticed a site we work one has taken a hit on its rankings over the past week. We have been through all the usual reason - hacking, duplicate content, back links, other sites copying text etc - but can not find any reason why its rankings have been affected. Has any one else noticed unexplained changes in rankings with sites about a week ago? Thanks in advance! Phil
Algorithm Updates | | Globalgraphics1 -
Google panda, penguin or Patience needed?
Dear friends, On 3rd of May, i suffered a Manual google unnatural outbound link penalty. I recovered from the said penalty on 27th of June. However, i have noticed that my traffic has been dropping since 23rd April. I am confused where to target my work. Should i work on thin content and is it an algorithmic Panda problem (but my keywords are still ranking good) or is it a Penguin problem (I had 6 domains with payday loans backlinks and i have dosavowed 32 backlinks recently) What should be my plan of action here and what would you recommend? An image is attached herewith for your reference, PHd8BzX.png
Algorithm Updates | | marketing911 -
Https & Google Updated Guidelines
Hi We have https on aspects of the site which users directly interact with, such as login, basket page. But we don't have https across the whole site. In light of Google adding it to their guidelines - is this something we need to put into action? Also same question on the Accessibility point Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader. Are we going to be penalised if these are not added to our site? Thank you
Algorithm Updates | | BeckyKey0 -
Google SERPs showing blog comments in Answer Box?
I was recently researching Schema markup for local businesses and I was presented with an Answer Box that used blog comments as answers (at least I feel that's what they were attempting to show). This is what is says currently when I search for "schema markup hours" (screenshot also attached): 12 thoughts on “How to Use Schema Markup for Local SEO” Lauren says: March 11, 2013 at 2:22 pm. ... souleye says: March 11, 2013 at 3:29 pm. ... Daniel Bennett says: March 11, 2013 at 8:51 pm. ... sammy. says: ... Nathan says: March 11, 2013 at 11:53 pm. ... Rishav says: March 12, 2013 at 5:51 am. ... Paul Sherland says: ... keyword removed says: Right now it shows the time and date of the comment, but is this something that's new or has it been around? Thanks in advance! tp5y1od.png
Algorithm Updates | | TomBinga11250 -
Rank Tracking & Personalized Search
How effective is rank tracking when google tends to deliver personalized search? I tend to clear out my browser of all info, cookies and cache so I can get the best results but how effective are rank tracking algo's in delivering accurate results. I run various apps and tests and I get different results.
Algorithm Updates | | bronxpad0 -
Can AJAX implementation affect the rankings in Google Panda?
Hi there, I have the following situation with one of our job sites. We migrate the site to a new application, which is better from design point of view and also usability. For this we use a lot AJAX especially in searches. So every time a user is filtering down their search new results will be shown on the page, at the same url and with no page load. But, having this implementation. affected Bounce rate - which increased from 38% to nearly 60%, PI/visits - which are now half, at 3 and also Avg Time on Site is half that is used to be coming to 2,5 min from nearly 6 min. From Rand post, it is clearly that the content is very important in Google Panda, and all of these parameters we should consider, as it is telling the quality of the content. So, my question will be, can this site be hit by Panda updates (maybe later on) because Bounce Rate, PI/Visits and Avg Time on site, decreased in such way? At the moment we don't measure the Ajax impresion, but as I understood that we can do that though virtual pages in GA, does anyone of you have the experience how to handle this? Won't be this an artificial increase? Thanks, Irina
Algorithm Updates | | InformMedia0 -
Removing secure subdomain from google index
we've noticed over the last few months that Google is not honoring our main website's robots.txt file. We have added rules to disallow secure pages such as: Disallow: /login.cgis Disallow: /logout.cgis Disallow: /password.cgis Disallow: /customer/* We have noticed that google is crawling these secure pages and then duplicating our complete ecommerce website across our secure subdomain in the google index (duplicate content) https://secure.domain.com/etc. Our webmaster recently implemented a specific robots.txt file for the secure subdomain disallow all however, these duplicated secure pages remain in the index. User-agent: *
Algorithm Updates | | marketing_zoovy.com
Disallow: / My question is should i request Google to remove these secure urls through Google Webmaster Tools? If so, is there any potential risk to my main ecommerce website? We have 8,700 pages currently indexed into google and would not want to risk any ill effects to our website. How would I submit this request in the URL Removal tools specifically? would inputting https://secure.domain.com/ cover all of the urls? We do not want any secure pages being indexed to the index and all secure pages are served on the secure.domain example. Please private message me for specific details if you'd like to see an example. Thank you,0 -
Google place page Images
Is there any real difference in uploading an images directly to your google places page or linking an image from another site? I have heard that you get better results if you upload a photo to photo bucket then to insider pages then post that link to your google places page. To me it just seems a bit odd to do things this way. I get that it's suppose to give you more back links however I don't think it would necessarily be relevant or useful for the user. Any thoughts??
Algorithm Updates | | christinarule0