Reviews - Google & Third Party
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Hi
We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google?
I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party?
Any tips moz?
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Hi Becky!
While it's great that you're generating reviews of additional third party review websites, Google should take priority. Most people visiting the website/searching for the business are going to find the website via Google. When they do that, it's likely that they will either see the local pack or the knowledge graph, both of which show their Google rating. These ratings play a significant role in generating click throughs to the website. No matter how many reviews you have on another website, these reviews won't impact the CTR to your website.
To ask for reviews through Google, you can't give anyone an incentive. But I suggest adding a place in the company newsletter that directs them to leave a review on Google, or posting things on social media that ask satisfied customers to leave them a review!
Hope this helps—good luck generating more great reviews!
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I use an app created by some of the super smart local SEO guys, called Get Five Stars. It lets you direct your client to whatever review sites are the most beneficial for you.
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I built a webpage with links to the review sites we are listed on, in hopes the customer will use the platform they are most comfortable with. They use Google and Facebook the most.
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From a customer point of view I know that reviews, so long as they can be seen directly on your website (or product) and are from an impartial source (Feefo, McAfee, etc.), can result in an increase in sales (some companies say this can be as drastic as a 40% increase). For instance, when I buy something on Amazon the first thing I do is look at the reviews, the response will determine whether or not I buy that product. That same logic will apply on all ecommerce sites.
From an SEO point of view, I hear companies making claims that reviews increase Google Rank as they make your site appear more trusted, but I cannot vouch for this as I have not tested it. Maybe someone else can chime in on this?
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