What will the SEO and conversion implications of an ecommere website not moving to https be?

[Kerry_Jones]

Client has an ecommerce website on Adobe Business Catalyst and they are currently not able to move websites onto https. They have announced this won't be available until late June.

What are the expected implications of this in terms of site visibility and conversions etc?

[BeckyKey]

Hi

Just to jump in on this, the site I work on hasn't transitioned to full https yet, but the login, basket & payment pages are all https.

What is your view on this? I;m aware we need to transition the whole site, but I need to push this with the dev team at our parent company.

Thanks

Becky

[PatrickDelehanty]

Hi there

For one, https is now a ranking signal. When Google says "Hey, this is important enough for us to consider for ranking websites", you hould heed their advice.

Most of all, it's security. When users see a site is https without any issues or warnings, they are exponentially more likely to take action or make a purchase on your website. Beyond that, it's protection against identity and data theft. When you encrypt data and have a SSL, you're guaranteeing you're taking the steps to secure information submitted on that website. This includes everything such as usernames, passwords, credit card numbers, addresses, and more.

It's a matter of doing what's right to protect your user's information and your website from hackers and breaches. My two cents - do it as soon as possible and let your client know that this should be high priority.

Good luck!
Patrick

[Alick300]

Hi Kerry,

For ecommerce site https required otherwise users won't enter their card details and you will loose customer.You could be hacked.

Thanks