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Channel grouping path / assisted conversion benchmarks by industry

Conversion Rate Optimization

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Zoope last edited by

Hi Mozzers,

I'm trying to find benchmark channel grouping paths to conversion, or assisted conversion trends, by industry... is anybody aware of any benchmark data out there?

Thanks!
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Zoope @PatrickDelehanty last edited by

Thanks Patrick... this is helpful!
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PatrickDelehanty last edited by

Hi there

While I'm not personally aware of detailed benchmark data (although I'm sure it's our there and someone will get you where you need to go), Google does offer a high level tool that can give you some break downs of interactions based on data they have (which is alot). Here's the tool called The Customer Journey to Online Purchase - you're able to say the size of your business, the industry, and also the country.

Hopefully this helps a bit in your quest! Good luck!
Patrick
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