Time For New Website To Rank?

[vikasnwu]

We've been working on a site for the past couple months and going to be launching in a couple weeks.

How long does it take for Google to establish a "stabilized" ranking for the site and various pages?  The main homepage will have its targeted keywords and each product page will have its own targeted keywords.  We have about 100 total pages for the site.

I know rankings may fluctuate initially but trying to get an idea of when the rankings are stabilized before we start working on the ongoing SEO like earning backlinks, changing on-page optimization, etc to be able to track changes in rankings over time.

[matt.nails]

As always, Patrick has a great, technically sound answer. I just thought I’d chime in with 2 of my favorite metaphors in relation to ranking a new website:

I love the description of SEO and ranking being like pushing a car...it take a lot of effort to get it moving but it eventually takes less effort to keep it rolling.  And...If you have technical and content quality and good user signals, the rising tide of keywords will continue to lift the ship (website overall ranking).

Matt

[PatrickDelehanty]

Hi there

According to a study recently conducted by Ahrefs:

"...we’ve shown that almost 95% of newly published pages don’t get to the Top10 within a year.

And most of the “lucky” ones, which do manage to get there, do it in about 2–6 months."

To be one of the "lucky" ones, I would focus on developing a SEO friendly website and notify Google / Bing when the site is launched. Make sure you claim proper listings and Google My Business / Bing Places for Business if need be. Make sure you're leveraging a natural and organic link building strategy as your site grows.

The ranking results may not be immediate, but if you follow SEO and Google guidelines, you'll be on the quickest and honest path possible.

Hope this helps! Good luck!
Patrick