Does having 3 city's in my Title Tag help or hurt me?
-
Hello!!
I have a health insurance agency located in a small city.
I need to reach more area's, and I'm wondering if adding a couple more cities to the Title Tag actually helps? Or should I go the other route and try achieving it with location landing pages?
I've seen other websites do it, but I'm hesitant. Any advice welcome
The site is http://wilkersoninsuranceagency.com/ in Coppell, Tx
It currently ranks 3rd on Google.
Thank you in advance!! xx
-
I agree. This is going to make the title tags too long. Instead build out individual service pages for each location so you can include the city in the title tag of each of those pages.
-
Good Afternoon!
I agree with Logan that adding extra cities to your title tag is not the right tactic. For one thing, it could potentially cloud your rankings for the city in which you do have a physical location. I want to give you a link here that should help you in your deliberations about what to do:
https://moz.com/blog/local-landing-pages-guide
It's a long one, but I would recommend reading through it to get a sense of what the right approach is for your business model. Hope this helps, and if you have any questions after reading that article, please just let us know here!
-
Yeah, that's kind of what I thought you were going to say, it makes sense.
Thank you for taking the time to answer me, I'll read the article and see what else I can do.
Many thanks!
-
Hi,
Putting 3 city names in your title tags is going make them way longer than the recommended character count for titles. This will probably also look a bit spammy to search engines. I'd recommend reading through Moz's guide to local SEO, which can be found here: https://moz.com/learn/local. One thing to note though, it's very difficult to rank for local keywords in a city that you don't have a physical presence in. For location-based queries, search algorithms tend to show results for based on geographical proximity since it better matches the intent of the searcher.
Happy optimizing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion: When The 'Coupon Drawer' Is More Influential Than Your Best Friend ...
Howdy To Our Super Community! When I was a kid, I was always fascinated by ladies who spent hours combing through newspapers and mailers, clipping coupons to put in a coupon drawer for future shopping excursions. It seemed like a lot of trouble to go to in order to save a a few bucks, especially given that I grew up in an era that still boasted a pretty stable middle class, but, it turns out, those ladies of yore were really onto something. A recent survey by Bazaarvoice and CMO Council found that coupons and discounts drive way more return/loyalty business amongst modern shoppers than any other factor, including recommendations from family and friends and paid advertising. Another survey by ROTH and Research Now discovered that 70% of millennial moms sought and downloaded mobile coupons while doing their shopping chores. There are a couple of facets of these findings that should interest any e-commerce business or local retailer. We've learned from a variety of studies that it can cost up to 7x more to earn a new customer than to retain an existing one, making loyalty programs smart business. Meanwhile, publications like the Wall Street Journal have made it clear that, in the U.S., the middle class is no longer the majority. These two factors seem to lend themselves to an important discussion for our community here at Moz, and in the marketing world at large. What is driving 70% of young mothers to use mobile coupons, as per the above study? Is it tight budgets, the love of a deal, pride in outsmarting 'the system' with a little extra effort? Is your company using coupons? Which ones have you seen convert most highly? Is there some element to them you've discovered to be a real winner? Interestingly, price is repeatedly cited as a minor factor in customer complaints, and yet, I've personally seen discounts/sales drive business like mad in both e-commerce and retail settings. Just how powerful is the love a deal? I would love it if you'd contribute your coupon/discount savvy to a discussion here, to help our community better latch onto this massively powerful influence. What are your thoughts and first-hand experiences?
Local SEO | | MiriamEllis2 -
Website pages for different cities
HI, Is it ok to have pages on my website that are specifically targeted for one town? Does Google frown on this? is there any thing I should know about doing this, like, does it hurt my seo efforts in anyway? I would be making each page as resourceful as possible to the reader., by Including unique content etc Thanks in advance:)
Local SEO | | MissThumann0 -
My First SEO strategy - What's next?
I have recently embarked on an SEO strategy for my website. I've done a lot of reading and researching here on Moz and on search engine land and have got a good idea of how to build a basic SEO strategy. My own expertise is in PPC, so keyword strategy came easy to me. I rebuilt my website and focused on the on page SEO with every single page, this has brought really great results - instantly. For some of my chosen keywords I have gone from not being ranked to being on Google's first page - within a couple of days of my new website going live, for other's I've gone from being outside the top 50 to being ranked in the top 50, so my on page SEO has really strengthened my position and I now understand how important it is as a ranking factor. I've also started to create content on a regular basis with 2 or 3 new blogs being uploaded each week, the blogs are based around my businesses main target market's - PPC, Web design, digital marketing etc. These blogs have a lot of links out to good websites, EG "to learn about adwords check out the adwords fundamentals course on lynda.com" and useful info like that. I also signed up to whitespark for citation idea's so have started adding my site to all relevant directory suggestions that it gives me. So my question is this, after seeing great early results because of my on page SEO, what are my next steps to increase my rankings? And more specifically how do I use Moz to help increase my ranking? During the week, I've started using Open site explorer to find my competitors backlinks, should I now spend my time trawling through these links to find opportunities to add links for my website where I can. Is this a good thing to be doing at this stage? Anything else that I should be doing now to capitalise on my early results please let me know what it is and please tell me how to take full advantage of Moz to gain a better ranking. I appreciate all insight!
Local SEO | | michealbren0 -
How to Best Optimize for Multiple Cities and Services Areas?
A business with offices in 3 major cities and loads of service areas hired us to build its website. Here's my internal debate regarding local SEO: Do I build one site with a thorough sitemap that utilizes one page per city and/or region for local SEO? Do I build a primary site with a limited sitemap and a subsite for each city (e.g. companyname.com/city) that essentially replicates the sitemap from the primary site? If I go this route, the content on each page of each subsite would be unique (not copied and localized versions of the content on the primary site), but what about the keywords? For example, should each subsite use the same keywords as the primary site (e.g. companyname.com/keyword-or-phrase and companyname.com/city-name/keyword-or-phrase OR companyname.com/keyword-or-phrase and companyname.com/city-name/variation-of-keyword-or-phrase). In the end, I suppose the question is, "Should I build one site with a more thorough sitemap and single pages for each city and/or region OR should I build a site for each city with less thorough sitemaps?" Budget constraints won't allow for option C, which is build a site for each city with a thorough sitemap for each. Thank you guys in advance for whatever insight you're willing to give!
Local SEO | | cbizzle0 -
Google's rel=publisher tag question
Hi, i have a question about the use of rel=publisher tag on a large retail website with multiple local stores. There is 1 e-commerce website where i want to put the rel publisher tag from the main Google + businesspage. There are also 60 local google+businesspages, And on the main website every store has his own store-page. Is it good to put on all the 60 storepages their own rel=publishertag connected with the localbusinesspages on google? Or should i Stick at the main rel=publisher tag connected with the main google+page? Thanx, Leonie
Local SEO | | Leonie-Kramer0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0 -
If you have a product on your site that's only available in the US, is there a way to avoid it leading to a 404 error if a user in Canada accesses it?
A client has some products on their site that are only available in Canada. When a user in the US accesses the product listing, it results in a 404 error page. Are there any work-arounds for something like this? Thanks in advance!
Local SEO | | DA20130 -
2 Word EMD's - Good of bad for SEO
Hello Again Moz Folks, I have a domain: www.edmontonweb.ca
Local SEO | | Web3Marketing87
It is currently on page 2 and I'm trying to figure out ways to improve its ranking. Because it is an EMD, I considered forwarding it to www.launchwebdesign.ca Considering there is existing Domain Authority on edmontonweb.ca, is this a good move?
Would forwarding the domain transfer DA to launchwebdesign.ca? Thanks, Anton0