Does a DV SSL Certificate Help with SEO more than a standard SSL?
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I've found information on both sides of the topics, so I'd love to get some thoughts and insights from people here.
Does a DV SSL Certificate have more SEO benefits than a standard SSL certificate?
I understand the "boost" from an SSL is minimal, but is there extra value in the DV? Some have argued that since a DV SSL is "certified", that Google gives it more preference over a standard SSL. While others have argued that a DV SSL is only required for specific types of websites, which is why Google doesn't give them special preference.
Thoughts? Opinions? Proof?
Thanks everyone!
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There's a old use case, but I can't seems to be able to find it googling right now. I remember reading it before to switch few websites to ssl, at least two years ago.
Anyhow they examined few websites before and after switching to standard ssl (some) and ev ssl (some others), and they found out the conversion rate didn't change with standard ssl, and it decrease with ev ssl.
Why could it be? Not clear. Probably because no one noticed the change to ssl, while ev ssl being so prominent lead some to notice it. And as it often happen if a buyer is not concerned of something and you rise the topic to him you feed a doubt, and when you feed a doubt you delay a purchase, and when a purchase is delayed is potentially lost.
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I looked after three sites who we upgraded to standard SSL to a DV SSL for reasons other than SEO.
I was interested if there would be any SEO benefit, I could not see any changes that I could link back to the SSL change after a few months of tracking.
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