Is the meta title written only for google (try to stuff in as many keywords as possible) or is there a user experience aspect as well?

[whiteonlySEO]

Is the meta title written only for google (try to stuff in as many keywords as possible) or is there a user experience aspect as well?

[whiteonlySEO]

Thanks for all of your responses.

I understand that the title shouldn't look spammy and needs to be relevant to the user. My question is, for example if I am writing the title for a women's scrub category page should the title be "Medical Scrubs For Women:Nursing Uniforms At Low Prices l Name of company" or should I take out the "at low prices" and put in some more keywords which may make it sound more like listing keywords? My thought was that if I have the extra space why not put in some text that will be enticing to the user to make them click. Please let me know your thoughts.

[seoman10]

Keyword stuffing doesn't work any more, the entire page content needs to be relevant to the searcher intent (i.e. a keyword that your customer uses).

You should incorporate a few of your main keywords in the title.  Remember often the page title will be displayed to the searcher, if it isn't relevant or looks spamy, people aren't going to click on it.

Keep in mind CTR when it shows in the Google search results.

Imagine you are searching for "premium holidays in the UK".  But if your page is optimised round price and contains text something like "low-cost value for money self catering holidays in the UK" this clearly doesn't match your search is intent.  They are searching for a "premium", not a "cheap".  So both from a user and Google perspective your page won't match the searchers request, even if it did come up in the search results CTR is going to be low.

[Andy.Drinkwater]

Hi,

The page title is a two-fold benefit.

1. It explains the page to Google
2. It tells visitors what they can expect

Best practice here dictates that you write your title for your audience, but not ignoring the important keyword(s) for Google as well.

Try not to keyword stuff as pages like this tend to look unnatural before you have even got to them.

-Andy