Landing Page Idea
-
I have an Insurance Agency and I'm working on new landing pages to hit our surrounding cities.
my 1st question is: On my Homeowners Insurance Page, can I add a section for Area's We Insure. To look like this
Area's We Insure
- Allen
- Plano
- Frisco
- McKinney
- Highland Park
Then make each one linkable to it's City Landing Page? Is there any reason this would hurt my seo?
2nd Question: Can I have the City Pages hidden from my navigation- as I already have a huge drop down menu already.
Would any of the above hurt my seo**? **
Huge Thanks in Advance!
-
Yes, thank you for that. Makes sense. I just really have to think about the best way to approach this.
-
Thanks for the further details. So, basically, the architecture of your website and its navigation send signals to humans and search engines about which pages you deem to be most important.
Take a look at the homepage of Moz and the main menu at the top. For example, we're linking to our blog, signalling that this is a core component of this website, but, we're not linking to every single blog post on the blog, meaning we don't consider each post to be as important as the main blog link.
Similarly, we have a link title "Learn SEO" which takes us to a page that is basically serving as a sub-menu of the educational tutorials we've developed. We don't link to each tutorial from the top level menu, but the path has been created to get there.
For a local business, the top level menu typically includes:
-
Contact Us page
-
Reviews/Testimonials page
-
Blog (if they have one)
-
Link to or dropdown for the pages that describe each of their services
-
Link to or dropdown for the pages that describe each of their physical locations or service cities
At the minimum, that's what you'll typically see, but the size/complexity of the website will play a role in influencing what you put in the top level menu, with the goal being that you are highlighting the pages you feel are most important for users (and search engines) as the very top pages of your website.
To ask if it hurts you to put some pages in the top level navigation while leaving others out somewhat oversimplifies the issue. All website owners have to make these choices to prioritize what goes in the menu. It's not really a matter of being hurt - it's a matter of being sure that your core pages have received maximum prominence in the menu.
Now, if you built a page that was like an island with no path to it from anywhere in the site, then, yes, neither humans nor bots might ever find it. But, at the end of the day, a website with 20, 50 or 5,000 pages can't put all of them in the top level menu, so best advice here is to carefully, thoughtfully plan the navigational architecture of the site so that core pages are immediately accessible via the main nav, but that there are very clear and abundant paths to less prominent pages as well.
I hope digging into this a bit more this way is helpful
-
-
There not core pages, but Ideally, I still want these pages to rank. Would it make a big different to the SEO if I put them some place else - meaning will it hurt me if I hide these pages?
Sorry, I hope that makes sense...
-
Hi There!
It's fine to include a short list like you've highlighted. What you don't want to do is to create a large block of text that is simply a list of tons of cities or zip codes as Google has specifically stated they don't approve of this. But if you are just mentioning the 5 cities you serve, I think you'll be A-OK, particularly as you are linking to internal pages for further detail.
As to not including these in your top level navigation, the decision about this would need to stem from how important these pages are to your customers and your business. If they are secondary pages rather than core pages, perhaps you'd want to create a section for these landing pages with a small sub-menu that governs it? But, if these are core pages, I'd want them in the top level navigation.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On page links
Hi I am really intrigued by Bloomberg strategy. if you look at their article pages they are full with internal links done with what I assume to be an automated process (too many pages to be done manually). it seems to work for them. I would love to hear your opinions.
On-Page Optimization | | ciznerguy
http://www.bloomberg.com/news/2014-11-26/uber-said-close-to-raising-funding-at-up-to-40b-value.html0 -
Losing Page Rank
Hello Moz I launched a re-design of our site over the summer and we jumped in organic search for some keywords. Recently one of our landing pages is being hammered by Google last we we lost one position this week we lost 5 positions. Although, when I check the on-page grade Moz gives it an A is there a check sheet anyone has that I could go through to see if I have any common problems. Ryan
On-Page Optimization | | ryanparrish0 -
Your tips for this landing page
http://www.visalietuva.lt/imones/advokatai These are the yellow pages in Lithuanian 🙂 What would be your tips for this of page, to increase rankings? Every single tip is appreciated: The same in English: http://www.visalietuva.lt/en/companies/lawyers (does not have meta descriptions still) THANKS
On-Page Optimization | | FCRMediaLietuva0 -
Category listing page coming above product pages
A new SEO client we have taken on seem to be hitting most of the points right on with their site and SEO. However one thing that is bugging me is that their category pages i.e. "Footwear" which title tag includes the brands they stock. Is almost always coming up above (if they are ever even found) the product individual pages. Anyone seen this sort of things happening? Very frustrating.
On-Page Optimization | | iboxsecurityltd0 -
Which Meta Tags would you recommend having on the pages?
Hello, There are so many different meta tags which you can implement to the header of your website and I'm wanting to get people's opinions on which you feel are worth putting in and which are completely pointless? For example: Author Copyright Language Content-Type Content-Language Distribution Abstract Keywords Description Classification Canonical Expires Revisit-after Rating I look forward to hearing your comments and suggestions. Kind Regards, Shaun Swales Twitter: Https://www.twitter.com/CryptCommerce
On-Page Optimization | | ShaunSwales0 -
Page without content
Hey Everyone, I've started an SEO On Page analysis for a web site and I've found a lot of duplicate content and useless pages. What do I have to do? Delete this useless page, redirect or do canonical tag? If I have to delete what is the best way to do? Should I use GWT to delete? or just delete from the server? This URL for example: http://www.sexshopone.com.br/?1.2.44.0,0,1,13,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} There is no content and it is duplicate in reference of this: http://www.sexshopone.com.br/?1.2.44.0,0,1,12,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} and the correct page of the product is: http://www.sexshopone.com.br/?1.2.44.0,423,anel-peniano-evolved-boss-cock's-pleasure-rings-collar-white-reutilizavel-e-a-prova-d'agua-colecao-evolved.html [admin note: NSFW page} What is happening is that we have 8.000 pages like this. Useless and without any content. How do I proceed? Thanks!
On-Page Optimization | | luf07090 -
What is the Best Landing Page setup?
I have seen a few different types of landing pages. I am trying to figure out which style works best from a SEO perspective. 1. The cram everything possible onto the page approach ala nyt.com? 2. The fill your home page with a ton of links approach like cnn.com? 3. The put just a small sample of your content approach like seomoz? I see 4 blog snippets, a "Go To My Campaign" call to action and that's it. 4. Pages like Groupon.com which have 100% focus on a call to action. I also notice many focused pages like Groupon remove the header and footer on their landing page. Does that help the page retain it's PR better?
On-Page Optimization | | KevinPatrick0 -
Can I have a strong brand category page and a strong product page?
It seems Google base and other Comparison Shopping Engines like to see the brand in the product name. But, on my category page for that brand, website optimizer tells me including the brand name with each product is cannabilizes links. For example; I have a page for jewelerABC with 20 pieces of jewelry listed as well as original content about jewelerABC. I do not currently name these products as xyz by jewelerABC. This page comes up nicely in the serps. But in Google base The top listings for jewelry by jewelerABC seem to have every product named xyz by jewelerABC or JewelerABC xyzs. What is the best way to optimize.for both? Stephen
On-Page Optimization | | stephenfishman0